Consumers’ Consumption Values, Satisfaction and Loyalty Toward Mobile Payment Service Providers In China: Alternative Attractiveness As Moderator

This study attempts to examine the relationship between consumers’ consumption values, satisfaction and loyalty by developing a framework based on the Cognitive-Affective- Behaviour (C-A-B) model and the Theory of Consumption Values (TCV).

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Bibliographic Details
Main Author:	Qi, Zhang
Format:	Thesis
Language:	English
Published:	2023
Subjects:	H Social Sciences (General)
Online Access:	http://eprints.usm.my/60243/1/ZHANG%20QI%20-%20TESIS24.pdf
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id	my-usm-ep.60243
record_format	uketd_dc
spelling	my-usm-ep.602432024-03-20T06:25:10Z Consumers’ Consumption Values, Satisfaction and Loyalty Toward Mobile Payment Service Providers In China: Alternative Attractiveness As Moderator 2023-02 Qi, Zhang H Social Sciences (General) This study attempts to examine the relationship between consumers’ consumption values, satisfaction and loyalty by developing a framework based on the Cognitive-Affective- Behaviour (C-A-B) model and the Theory of Consumption Values (TCV). 2023-02 Thesis http://eprints.usm.my/60243/ http://eprints.usm.my/60243/1/ZHANG%20QI%20-%20TESIS24.pdf application/pdf en public phd doctoral Universiti Sains Malaysia Pusat Pengajian Siswazah Perniagaan (Graduate School of Business)
institution	Universiti Sains Malaysia
collection	USM Institutional Repository
language	English
topic	H Social Sciences (General)
spellingShingle	H Social Sciences (General) Qi, Zhang Consumers’ Consumption Values, Satisfaction and Loyalty Toward Mobile Payment Service Providers In China: Alternative Attractiveness As Moderator
description	This study attempts to examine the relationship between consumers’ consumption values, satisfaction and loyalty by developing a framework based on the Cognitive-Affective- Behaviour (C-A-B) model and the Theory of Consumption Values (TCV).
format	Thesis
qualification_name	Doctor of Philosophy (PhD.)
qualification_level	Doctorate
author	Qi, Zhang
author_facet	Qi, Zhang
author_sort	Qi, Zhang
title	Consumers’ Consumption Values, Satisfaction and Loyalty Toward Mobile Payment Service Providers In China: Alternative Attractiveness As Moderator
title_short	Consumers’ Consumption Values, Satisfaction and Loyalty Toward Mobile Payment Service Providers In China: Alternative Attractiveness As Moderator
title_full	Consumers’ Consumption Values, Satisfaction and Loyalty Toward Mobile Payment Service Providers In China: Alternative Attractiveness As Moderator
title_fullStr	Consumers’ Consumption Values, Satisfaction and Loyalty Toward Mobile Payment Service Providers In China: Alternative Attractiveness As Moderator
title_full_unstemmed	Consumers’ Consumption Values, Satisfaction and Loyalty Toward Mobile Payment Service Providers In China: Alternative Attractiveness As Moderator
title_sort	consumers’ consumption values, satisfaction and loyalty toward mobile payment service providers in china: alternative attractiveness as moderator
granting_institution	Universiti Sains Malaysia
granting_department	Pusat Pengajian Siswazah Perniagaan (Graduate School of Business)
publishDate	2023
url	http://eprints.usm.my/60243/1/ZHANG%20QI%20-%20TESIS24.pdf
_version_	1804888896692027392

Consumers’ Consumption Values, Satisfaction and Loyalty Toward Mobile Payment Service Providers In China: Alternative Attractiveness As Moderator

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