Rumour Response Strategy And Behavioural Intention: The Mediating Roles Of Anxiety And Government Reputation During Covid-19 “Infodemic” In China

The rising popularity of social media has inevitably led to the dissemination of both factual and truthful information as well as rumours. Specifically, numerous health rumours have circulated on digital platforms following the global COVID-19 pandemic. Relevant government bodies must proactively...

Full description

Saved in:

Bibliographic Details
Main Author:	Chen, Guangyu
Format:	Thesis
Language:	English
Published:	2023
Subjects:	P87-96 Communication Mass media
Online Access:	http://eprints.usm.my/60334/1/CHEN%20GUANGYU%20-%20TESIS%20cut.pdf
Tags:	Add Tag No Tags, Be the first to tag this record!

id	my-usm-ep.60334
record_format	uketd_dc
spelling	my-usm-ep.603342024-04-02T04:44:20Z Rumour Response Strategy And Behavioural Intention: The Mediating Roles Of Anxiety And Government Reputation During Covid-19 “Infodemic” In China 2023-07 Chen, Guangyu P87-96 Communication. Mass media The rising popularity of social media has inevitably led to the dissemination of both factual and truthful information as well as rumours. Specifically, numerous health rumours have circulated on digital platforms following the global COVID-19 pandemic. Relevant government bodies must proactively convey public information to influence individuals’ behaviour and subsequent involvement in emergency decision-making during a major health crisis. As such, the right rumour response strategy must be used by the government to avoid negative reaction from the public amidst a major health crisis. This study was based on three key objectives: (i) to identify the most effective government rumour response strategies to address rumours during a health crisis; (ii) to examine the role of anxiety in this process; (iii) to examine the role of government reputation in the process. The Situational Crisis Communication Theory (SCCT) served as the theoretical foundation of the study. Online survey experimental data were collected from 245 Chinese participants, who were exposed to a false social media rumour stimulus that potato chips could spread Covid-19. Notably, the participants were subjected to one of the three following rumour response strategy: denial, refute, and attack. The one-way ANOVA results revealed that the impact of the refutation response led to the lowest rumour dissemination intention. The refutation response also led to the lowest behavioural intention to consume rumour-related products. 2023-07 Thesis http://eprints.usm.my/60334/ http://eprints.usm.my/60334/1/CHEN%20GUANGYU%20-%20TESIS%20cut.pdf application/pdf en public masters Universiti Sains Malaysia Pusat Pengajian Komunikasi
institution	Universiti Sains Malaysia
collection	USM Institutional Repository
language	English
topic	P87-96 Communication Mass media
spellingShingle	P87-96 Communication Mass media Chen, Guangyu Rumour Response Strategy And Behavioural Intention: The Mediating Roles Of Anxiety And Government Reputation During Covid-19 “Infodemic” In China
description	The rising popularity of social media has inevitably led to the dissemination of both factual and truthful information as well as rumours. Specifically, numerous health rumours have circulated on digital platforms following the global COVID-19 pandemic. Relevant government bodies must proactively convey public information to influence individuals’ behaviour and subsequent involvement in emergency decision-making during a major health crisis. As such, the right rumour response strategy must be used by the government to avoid negative reaction from the public amidst a major health crisis. This study was based on three key objectives: (i) to identify the most effective government rumour response strategies to address rumours during a health crisis; (ii) to examine the role of anxiety in this process; (iii) to examine the role of government reputation in the process. The Situational Crisis Communication Theory (SCCT) served as the theoretical foundation of the study. Online survey experimental data were collected from 245 Chinese participants, who were exposed to a false social media rumour stimulus that potato chips could spread Covid-19. Notably, the participants were subjected to one of the three following rumour response strategy: denial, refute, and attack. The one-way ANOVA results revealed that the impact of the refutation response led to the lowest rumour dissemination intention. The refutation response also led to the lowest behavioural intention to consume rumour-related products.
format	Thesis
qualification_level	Master's degree
author	Chen, Guangyu
author_facet	Chen, Guangyu
author_sort	Chen, Guangyu
title	Rumour Response Strategy And Behavioural Intention: The Mediating Roles Of Anxiety And Government Reputation During Covid-19 “Infodemic” In China
title_short	Rumour Response Strategy And Behavioural Intention: The Mediating Roles Of Anxiety And Government Reputation During Covid-19 “Infodemic” In China
title_full	Rumour Response Strategy And Behavioural Intention: The Mediating Roles Of Anxiety And Government Reputation During Covid-19 “Infodemic” In China
title_fullStr	Rumour Response Strategy And Behavioural Intention: The Mediating Roles Of Anxiety And Government Reputation During Covid-19 “Infodemic” In China
title_full_unstemmed	Rumour Response Strategy And Behavioural Intention: The Mediating Roles Of Anxiety And Government Reputation During Covid-19 “Infodemic” In China
title_sort	rumour response strategy and behavioural intention: the mediating roles of anxiety and government reputation during covid-19 “infodemic” in china
granting_institution	Universiti Sains Malaysia
granting_department	Pusat Pengajian Komunikasi
publishDate	2023
url	http://eprints.usm.my/60334/1/CHEN%20GUANGYU%20-%20TESIS%20cut.pdf
_version_	1804888915178422272

Rumour Response Strategy And Behavioural Intention: The Mediating Roles Of Anxiety And Government Reputation During Covid-19 “Infodemic” In China

Similar Items