Mediating Role Of Tourist Satisfaction On Image And Tourist Loyalty Of Local Food In Penang Island, Malaysia

Destination food image and local cuisines can be considered significant aspects from the perspective of tourism that play a substantial role in tourist satisfaction and loyalty intentions. Despite ever-increasing research and academic recommendation toward the role of local food in tourism, there ar...

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Main Author:	Abhari, Sara
Format:	Thesis
Language:	English
Published:	2023
Subjects:	TH1-9745 Building construction
Online Access:	http://eprints.usm.my/60350/1/SARA%20ABHARI%20-%20TESIS%20cut.pdf
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id	my-usm-ep.60350
record_format	uketd_dc
spelling	my-usm-ep.603502024-04-04T08:45:28Z Mediating Role Of Tourist Satisfaction On Image And Tourist Loyalty Of Local Food In Penang Island, Malaysia 2023-07 Abhari, Sara TH1-9745 Building construction Destination food image and local cuisines can be considered significant aspects from the perspective of tourism that play a substantial role in tourist satisfaction and loyalty intentions. Despite ever-increasing research and academic recommendation toward the role of local food in tourism, there are still a contextual gap and a lack of theoretical argument in Malaysian tourism research on the concept of local food images, halal awareness, tourist satisfaction, and loyalty. In Penang Island tourism, there is a lack of research in identifying and learning components of local food image in tourism marketing, the contribution of cultural value, the role of heritage, and religion (halal awareness). This study attempts to investigate the multidimensional construct of local food images, considering the halal awareness and beliefs, and assessed their impact in Penang Island tourism industry as a gastronomy tourism destination on intention to repurchase, intentions to recommend (Word of Mouth), and Electronic Word of Mouth. In addition, the mediating effect of tourist satisfaction on this relationship has been examined. This study was designed as a quantitative method, data collection was conducted by self-administrative questionnaire. It was a cross-sectional study and the random sampling technique was employed. In total, 332 questionnaires were returned from respondents, and only 329 completed questionnaires were found usable for data analysis. The SmartPLS software version 3.2 was used to analyse the data, and Partial Least Squares Structural Equation Modelling (PLS-SEM) was applied. 2023-07 Thesis http://eprints.usm.my/60350/ http://eprints.usm.my/60350/1/SARA%20ABHARI%20-%20TESIS%20cut.pdf application/pdf en public phd doctoral Universiti Sains Malaysia Pusat Pengajian Perumahan, Banggunan & Perancangan
institution	Universiti Sains Malaysia
collection	USM Institutional Repository
language	English
topic	TH1-9745 Building construction
spellingShingle	TH1-9745 Building construction Abhari, Sara Mediating Role Of Tourist Satisfaction On Image And Tourist Loyalty Of Local Food In Penang Island, Malaysia
description	Destination food image and local cuisines can be considered significant aspects from the perspective of tourism that play a substantial role in tourist satisfaction and loyalty intentions. Despite ever-increasing research and academic recommendation toward the role of local food in tourism, there are still a contextual gap and a lack of theoretical argument in Malaysian tourism research on the concept of local food images, halal awareness, tourist satisfaction, and loyalty. In Penang Island tourism, there is a lack of research in identifying and learning components of local food image in tourism marketing, the contribution of cultural value, the role of heritage, and religion (halal awareness). This study attempts to investigate the multidimensional construct of local food images, considering the halal awareness and beliefs, and assessed their impact in Penang Island tourism industry as a gastronomy tourism destination on intention to repurchase, intentions to recommend (Word of Mouth), and Electronic Word of Mouth. In addition, the mediating effect of tourist satisfaction on this relationship has been examined. This study was designed as a quantitative method, data collection was conducted by self-administrative questionnaire. It was a cross-sectional study and the random sampling technique was employed. In total, 332 questionnaires were returned from respondents, and only 329 completed questionnaires were found usable for data analysis. The SmartPLS software version 3.2 was used to analyse the data, and Partial Least Squares Structural Equation Modelling (PLS-SEM) was applied.
format	Thesis
qualification_name	Doctor of Philosophy (PhD.)
qualification_level	Doctorate
author	Abhari, Sara
author_facet	Abhari, Sara
author_sort	Abhari, Sara
title	Mediating Role Of Tourist Satisfaction On Image And Tourist Loyalty Of Local Food In Penang Island, Malaysia
title_short	Mediating Role Of Tourist Satisfaction On Image And Tourist Loyalty Of Local Food In Penang Island, Malaysia
title_full	Mediating Role Of Tourist Satisfaction On Image And Tourist Loyalty Of Local Food In Penang Island, Malaysia
title_fullStr	Mediating Role Of Tourist Satisfaction On Image And Tourist Loyalty Of Local Food In Penang Island, Malaysia
title_full_unstemmed	Mediating Role Of Tourist Satisfaction On Image And Tourist Loyalty Of Local Food In Penang Island, Malaysia
title_sort	mediating role of tourist satisfaction on image and tourist loyalty of local food in penang island, malaysia
granting_institution	Universiti Sains Malaysia
granting_department	Pusat Pengajian Perumahan, Banggunan & Perancangan
publishDate	2023
url	http://eprints.usm.my/60350/1/SARA%20ABHARI%20-%20TESIS%20cut.pdf
_version_	1804888919176642560

Mediating Role Of Tourist Satisfaction On Image And Tourist Loyalty Of Local Food In Penang Island, Malaysia

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