Digital Branding Adaptation For Indonesian Small Medium Enterprises Expansion Into Global Market
The function of branding in enhancing the competitiveness of Small Medium Enterprises in Indonesia continues to be a particular goal for numerous stakeholders. These efforts constantly encounter obstacles for providing direct branding services to SMEs since there is no aid available in the market...
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| Language: | English |
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2023
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| Online Access: | http://eprints.usm.my/60357/1/RIKY%20AZHARYANDI%20SISWANTO%20%20-%20TESIS%20cut.pdf |
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my-usm-ep.603572024-04-05T07:17:41Z Digital Branding Adaptation For Indonesian Small Medium Enterprises Expansion Into Global Market 2023-08 Siswanto, Riky Azharyandi NX1-820 Arts in general The function of branding in enhancing the competitiveness of Small Medium Enterprises in Indonesia continues to be a particular goal for numerous stakeholders. These efforts constantly encounter obstacles for providing direct branding services to SMEs since there is no aid available in the market. Meanwhile, the phenomenon of the digital world's development has an impact on how brands are established. While digital marketing continues to become an affordable approach for marketing, digital branding continues to increase in cost. On the other side, there are thousands of unemployed recent grads and graphic design students for providing direct branding services to SMEs. Between SMEs and inexperienced designers, there is enormous untapped potential. This is because the disparity between the financial capacities of SMEs and graphic designers discourages graphic artists from providing their services to SMEs. To meet the objectives of both parties, a system is required that streamlines the branding process, reduces branding costs, and improves the resulting branding's quality, demonstrating that this may either boon or a bane for SMEs seeking to increase their competitiveness through digital branding. A new ecosystem model is required that enables access to digital branding SME business owners that are capable of advancing their goals. 2023-08 Thesis http://eprints.usm.my/60357/ http://eprints.usm.my/60357/1/RIKY%20AZHARYANDI%20SISWANTO%20%20-%20TESIS%20cut.pdf application/pdf en public phd doctoral Universiti Sains Malaysia Pusat Pengajian Seni |
| institution |
Universiti Sains Malaysia |
| collection |
USM Institutional Repository |
| language |
English |
| topic |
NX1-820 Arts in general |
| spellingShingle |
NX1-820 Arts in general Siswanto, Riky Azharyandi Digital Branding Adaptation For Indonesian Small Medium Enterprises Expansion Into Global Market |
| description |
The function of branding in enhancing the competitiveness of Small Medium
Enterprises in Indonesia continues to be a particular goal for numerous stakeholders.
These efforts constantly encounter obstacles for providing direct branding services to
SMEs since there is no aid available in the market. Meanwhile, the phenomenon of the
digital world's development has an impact on how brands are established. While digital
marketing continues to become an affordable approach for marketing, digital branding
continues to increase in cost. On the other side, there are thousands of unemployed
recent grads and graphic design students for providing direct branding services to
SMEs. Between SMEs and inexperienced designers, there is enormous untapped
potential. This is because the disparity between the financial capacities of SMEs and
graphic designers discourages graphic artists from providing their services to SMEs.
To meet the objectives of both parties, a system is required that streamlines the
branding process, reduces branding costs, and improves the resulting branding's
quality, demonstrating that this may either boon or a bane for SMEs seeking to increase
their competitiveness through digital branding. A new ecosystem model is required
that enables access to digital branding SME business owners that are capable of
advancing their goals. |
| format |
Thesis |
| qualification_name |
Doctor of Philosophy (PhD.) |
| qualification_level |
Doctorate |
| author |
Siswanto, Riky Azharyandi |
| author_facet |
Siswanto, Riky Azharyandi |
| author_sort |
Siswanto, Riky Azharyandi |
| title |
Digital Branding Adaptation For
Indonesian Small Medium Enterprises
Expansion Into Global Market |
| title_short |
Digital Branding Adaptation For
Indonesian Small Medium Enterprises
Expansion Into Global Market |
| title_full |
Digital Branding Adaptation For
Indonesian Small Medium Enterprises
Expansion Into Global Market |
| title_fullStr |
Digital Branding Adaptation For
Indonesian Small Medium Enterprises
Expansion Into Global Market |
| title_full_unstemmed |
Digital Branding Adaptation For
Indonesian Small Medium Enterprises
Expansion Into Global Market |
| title_sort |
digital branding adaptation for
indonesian small medium enterprises
expansion into global market |
| granting_institution |
Universiti Sains Malaysia |
| granting_department |
Pusat Pengajian Seni |
| publishDate |
2023 |
| url |
http://eprints.usm.my/60357/1/RIKY%20AZHARYANDI%20SISWANTO%20%20-%20TESIS%20cut.pdf |
| _version_ |
1804888920665620480 |