Knowledge Transfer, Innovation, Cultural Intelligence & Firm Performance Among German Mncs Subsidiary In Malaysia
This study highlights the importance of knowledge transfer and innovation as fundamental sources of competitive advantage that improve the firm performance of subsidiaries of German multinational companies (MNCs) operating in Malaysia. The role of subsidiaries within the MNCs has changed from time t...
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| 主要作者: | |
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| 格式: | Thesis |
| 語言: | English |
| 出版: |
2023
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| 主題: | |
| 在線閱讀: | http://eprints.usm.my/60480/1/24%20Pages%20from%20OOI%20ZHENG%20YAO.pdf |
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