Multi-Sensory Factors In Consumer’s Product Packaging Barrier For The Elderly: A Case Study Of Chongzuo City, China

As the statistics indicates a high ageing population in China, barrier-free designs formulated for the elderly have been a concern in the design industry. Although encountering packaging barriers has been a common issue in the elderly’s daily life, studies that address this issue are insufficient. N...

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Main Author:	Ganfang, Ganfang
Format:	Thesis
Language:	English
Published:	2023
Subjects:	NX1-820 Arts in general
Online Access:	http://eprints.usm.my/60506/1/GANFANG%20-%20TESIS%20cut.pdf
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id	my-usm-ep.60506
record_format	uketd_dc
spelling	my-usm-ep.605062024-05-02T08:10:49Z Multi-Sensory Factors In Consumer’s Product Packaging Barrier For The Elderly: A Case Study Of Chongzuo City, China 2023-01 Ganfang, Ganfang NX1-820 Arts in general As the statistics indicates a high ageing population in China, barrier-free designs formulated for the elderly have been a concern in the design industry. Although encountering packaging barriers has been a common issue in the elderly’s daily life, studies that address this issue are insufficient. Notably, the significant features of the sensory packaging design can facilitate the elderly to use packaging without barriers. However, the collective research work on sensory factors in packaging design is limited to the marketing segment due to incomprehensive understanding. The purpose of this research is to evaluate how sensory factors in the packaging design solve packaging barriers for the elderly. In order to fulfil this purpose, this research first identified the packaging barriers encountered by the elderly and reasons that led to those obstacles; then analysed the assistant functions of sensory factors in the packaging designs based on the packaging barriers encountered by the elderly. This research employed qualitative research methods to conduct a case study in a typical ageing city of Chongzuo, China. According to the data retrieved from literatures, questionnaire surveys, as well as interview sessions with the elderly and experts, the following packaging barriers were identified: 1) barriers to product information identification, 2) barriers to knowing how to open the package, and 3) barriers to opening the package. In addition, detailed reasons that caused those packaging barriers were classified into the following categories: 1) the characteristics of the elderly and 2) the packaging features. 2023-01 Thesis http://eprints.usm.my/60506/ http://eprints.usm.my/60506/1/GANFANG%20-%20TESIS%20cut.pdf application/pdf en public phd doctoral Universiti Sains Malaysia Pusat Pengajian Seni
institution	Universiti Sains Malaysia
collection	USM Institutional Repository
language	English
topic	NX1-820 Arts in general
spellingShingle	NX1-820 Arts in general Ganfang, Ganfang Multi-Sensory Factors In Consumer’s Product Packaging Barrier For The Elderly: A Case Study Of Chongzuo City, China
description	As the statistics indicates a high ageing population in China, barrier-free designs formulated for the elderly have been a concern in the design industry. Although encountering packaging barriers has been a common issue in the elderly’s daily life, studies that address this issue are insufficient. Notably, the significant features of the sensory packaging design can facilitate the elderly to use packaging without barriers. However, the collective research work on sensory factors in packaging design is limited to the marketing segment due to incomprehensive understanding. The purpose of this research is to evaluate how sensory factors in the packaging design solve packaging barriers for the elderly. In order to fulfil this purpose, this research first identified the packaging barriers encountered by the elderly and reasons that led to those obstacles; then analysed the assistant functions of sensory factors in the packaging designs based on the packaging barriers encountered by the elderly. This research employed qualitative research methods to conduct a case study in a typical ageing city of Chongzuo, China. According to the data retrieved from literatures, questionnaire surveys, as well as interview sessions with the elderly and experts, the following packaging barriers were identified: 1) barriers to product information identification, 2) barriers to knowing how to open the package, and 3) barriers to opening the package. In addition, detailed reasons that caused those packaging barriers were classified into the following categories: 1) the characteristics of the elderly and 2) the packaging features.
format	Thesis
qualification_name	Doctor of Philosophy (PhD.)
qualification_level	Doctorate
author	Ganfang, Ganfang
author_facet	Ganfang, Ganfang
author_sort	Ganfang, Ganfang
title	Multi-Sensory Factors In Consumer’s Product Packaging Barrier For The Elderly: A Case Study Of Chongzuo City, China
title_short	Multi-Sensory Factors In Consumer’s Product Packaging Barrier For The Elderly: A Case Study Of Chongzuo City, China
title_full	Multi-Sensory Factors In Consumer’s Product Packaging Barrier For The Elderly: A Case Study Of Chongzuo City, China
title_fullStr	Multi-Sensory Factors In Consumer’s Product Packaging Barrier For The Elderly: A Case Study Of Chongzuo City, China
title_full_unstemmed	Multi-Sensory Factors In Consumer’s Product Packaging Barrier For The Elderly: A Case Study Of Chongzuo City, China
title_sort	multi-sensory factors in consumer’s product packaging barrier for the elderly: a case study of chongzuo city, china
granting_institution	Universiti Sains Malaysia
granting_department	Pusat Pengajian Seni
publishDate	2023
url	http://eprints.usm.my/60506/1/GANFANG%20-%20TESIS%20cut.pdf
_version_	1804888951386800128

Multi-Sensory Factors In Consumer’s Product Packaging Barrier For The Elderly: A Case Study Of Chongzuo City, China

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