Consumer Preference And Outcome Of Purchase Decisions On Branded And Non-Branded Perfumes

The ASEAN countries are having a tropical climate where the condition is hot and humid throughout the year. On the average, Malaysia receives about 6 hours of sunshine per day. In such a hot weather conditions, the sweat combined with the bacteria on the skin may create unnecessary body odour to...

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Main Author:	Sahul Hameed, Noor Azeema
Format:	Thesis
Language:	English
Published:	2014
Subjects:	H1-99 Social sciences (General)
Online Access:	http://eprints.usm.my/60528/1/24%20Pages%20from%2000001779591.pdf
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id	my-usm-ep.60528
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spelling	my-usm-ep.605282024-05-03T08:31:35Z Consumer Preference And Outcome Of Purchase Decisions On Branded And Non-Branded Perfumes 2014 Sahul Hameed, Noor Azeema H1-99 Social sciences (General) The ASEAN countries are having a tropical climate where the condition is hot and humid throughout the year. On the average, Malaysia receives about 6 hours of sunshine per day. In such a hot weather conditions, the sweat combined with the bacteria on the skin may create unnecessary body odour to human. This makes the demand for perfume to a larger extend in Malaysia. The purpose of this study is to identify the purchase characteristics which influencing the purchase decisions on branded and non-branded perfumes. Based on the literature review, the five predictors of purchase characteristics included in the study which may influence the purchase decisions on branded and non-branded perfumes are store image (S l), message framing (MF), perceived quality (PQ), scheme characteristics (SC) and subjective norms (SN). The Stimulus-Organism-Response (S-O-R) model was used to explain the study where the purchase characteristics are stimulus (S), habits as the organism (O) and purchase decisions as the response (R). The present research is a crosssectional study uses primary survey questionnaire method. A total of 164 responses received from the survey questionnaire method. Out of 164 respondents, 81 (49.4%) favoured branded perfumes and 83 (50.6%) preferred non-branded perfumes. The objective of this study is to investigate whether the purchase characteristics influence the purchase decisions on branded and non-branded perfumes with habits as mediating. 2014 Thesis http://eprints.usm.my/60528/ http://eprints.usm.my/60528/1/24%20Pages%20from%2000001779591.pdf application/pdf en public masters Perpustakaan Hamzah Sendut Pusat Pengajian Siswazah Perniagaan
institution	Universiti Sains Malaysia
collection	USM Institutional Repository
language	English
topic	H1-99 Social sciences (General)
spellingShingle	H1-99 Social sciences (General) Sahul Hameed, Noor Azeema Consumer Preference And Outcome Of Purchase Decisions On Branded And Non-Branded Perfumes
description	The ASEAN countries are having a tropical climate where the condition is hot and humid throughout the year. On the average, Malaysia receives about 6 hours of sunshine per day. In such a hot weather conditions, the sweat combined with the bacteria on the skin may create unnecessary body odour to human. This makes the demand for perfume to a larger extend in Malaysia. The purpose of this study is to identify the purchase characteristics which influencing the purchase decisions on branded and non-branded perfumes. Based on the literature review, the five predictors of purchase characteristics included in the study which may influence the purchase decisions on branded and non-branded perfumes are store image (S l), message framing (MF), perceived quality (PQ), scheme characteristics (SC) and subjective norms (SN). The Stimulus-Organism-Response (S-O-R) model was used to explain the study where the purchase characteristics are stimulus (S), habits as the organism (O) and purchase decisions as the response (R). The present research is a crosssectional study uses primary survey questionnaire method. A total of 164 responses received from the survey questionnaire method. Out of 164 respondents, 81 (49.4%) favoured branded perfumes and 83 (50.6%) preferred non-branded perfumes. The objective of this study is to investigate whether the purchase characteristics influence the purchase decisions on branded and non-branded perfumes with habits as mediating.
format	Thesis
qualification_level	Master's degree
author	Sahul Hameed, Noor Azeema
author_facet	Sahul Hameed, Noor Azeema
author_sort	Sahul Hameed, Noor Azeema
title	Consumer Preference And Outcome Of Purchase Decisions On Branded And Non-Branded Perfumes
title_short	Consumer Preference And Outcome Of Purchase Decisions On Branded And Non-Branded Perfumes
title_full	Consumer Preference And Outcome Of Purchase Decisions On Branded And Non-Branded Perfumes
title_fullStr	Consumer Preference And Outcome Of Purchase Decisions On Branded And Non-Branded Perfumes
title_full_unstemmed	Consumer Preference And Outcome Of Purchase Decisions On Branded And Non-Branded Perfumes
title_sort	consumer preference and outcome of purchase decisions on branded and non-branded perfumes
granting_institution	Perpustakaan Hamzah Sendut
granting_department	Pusat Pengajian Siswazah Perniagaan
publishDate	2014
url	http://eprints.usm.my/60528/1/24%20Pages%20from%2000001779591.pdf
_version_	1804888956849881088

Consumer Preference And Outcome Of Purchase Decisions On Branded And Non-Branded Perfumes

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