Modeling Hybrid Cars Adoption Using An Extended Version Of The Theory Of Planned Behaviour

Malaysian environmental issues produced by conventional cars have long been a subject of concern, and must be addressed by consumers’ adoption of hybrid cars. As a result, the purpose of this study is to identify significant factors influencing consumers' intentions to purchase hybrid cars in M...

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Main Author:	P Karuppiah, Vinayagan
Format:	Thesis
Language:	English
Published:	2023
Subjects:	HD28-70 Management Industrial Management
Online Access:	http://eprints.usm.my/60599/1/VINAYAGAN%20AL%20P%20KARUPPIAH%20-%20TESIS%20cut.pdf
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id	my-usm-ep.60599
record_format	uketd_dc
spelling	my-usm-ep.605992024-05-08T07:54:56Z Modeling Hybrid Cars Adoption Using An Extended Version Of The Theory Of Planned Behaviour 2023-01 P Karuppiah, Vinayagan HD28-70 Management. Industrial Management Malaysian environmental issues produced by conventional cars have long been a subject of concern, and must be addressed by consumers’ adoption of hybrid cars. As a result, the purpose of this study is to identify significant factors influencing consumers' intentions to purchase hybrid cars in Malaysia. Identifying key factors influencing purchase intention will assist hybrid car stakeholders in developing strategies to increase consumers' intention to purchase the vehicles. Following that, theory of planned behaviour was employed as a base theory, with two supporting theories, self-identity and self-congruity, to aid in the development of the framework. In total, six independent variables were included in the framework: attitude, subjective norms, perceived behavioural control, environmental concern, price sensitivity and self-identity. Among these independent variables, attitude was used as a mediator, with price sensitivity as a key moderator and purchase intention as a dependent variable also included. The survey was disseminated across Malaysia via the online, and the data with a sample size of 311 were analysed using structural equation modelling (SEM) via smart PLS 3.0. The findings indicate that all independent variables - attitude, subjective norms, perceived behavioural control, self-identity, and environmental concern - have a positive influence on Malaysian consumers' purchase intention. Additionally, it was discovered that attitude plays a significant role in mediating the relationship between environmental concern and purchase intention. 2023-01 Thesis http://eprints.usm.my/60599/ http://eprints.usm.my/60599/1/VINAYAGAN%20AL%20P%20KARUPPIAH%20-%20TESIS%20cut.pdf application/pdf en public masters Universiti Sains Malaysia Pusat Pengajian Pengurusan
institution	Universiti Sains Malaysia
collection	USM Institutional Repository
language	English
topic	HD28-70 Management Industrial Management
spellingShingle	HD28-70 Management Industrial Management P Karuppiah, Vinayagan Modeling Hybrid Cars Adoption Using An Extended Version Of The Theory Of Planned Behaviour
description	Malaysian environmental issues produced by conventional cars have long been a subject of concern, and must be addressed by consumers’ adoption of hybrid cars. As a result, the purpose of this study is to identify significant factors influencing consumers' intentions to purchase hybrid cars in Malaysia. Identifying key factors influencing purchase intention will assist hybrid car stakeholders in developing strategies to increase consumers' intention to purchase the vehicles. Following that, theory of planned behaviour was employed as a base theory, with two supporting theories, self-identity and self-congruity, to aid in the development of the framework. In total, six independent variables were included in the framework: attitude, subjective norms, perceived behavioural control, environmental concern, price sensitivity and self-identity. Among these independent variables, attitude was used as a mediator, with price sensitivity as a key moderator and purchase intention as a dependent variable also included. The survey was disseminated across Malaysia via the online, and the data with a sample size of 311 were analysed using structural equation modelling (SEM) via smart PLS 3.0. The findings indicate that all independent variables - attitude, subjective norms, perceived behavioural control, self-identity, and environmental concern - have a positive influence on Malaysian consumers' purchase intention. Additionally, it was discovered that attitude plays a significant role in mediating the relationship between environmental concern and purchase intention.
format	Thesis
qualification_level	Master's degree
author	P Karuppiah, Vinayagan
author_facet	P Karuppiah, Vinayagan
author_sort	P Karuppiah, Vinayagan
title	Modeling Hybrid Cars Adoption Using An Extended Version Of The Theory Of Planned Behaviour
title_short	Modeling Hybrid Cars Adoption Using An Extended Version Of The Theory Of Planned Behaviour
title_full	Modeling Hybrid Cars Adoption Using An Extended Version Of The Theory Of Planned Behaviour
title_fullStr	Modeling Hybrid Cars Adoption Using An Extended Version Of The Theory Of Planned Behaviour
title_full_unstemmed	Modeling Hybrid Cars Adoption Using An Extended Version Of The Theory Of Planned Behaviour
title_sort	modeling hybrid cars adoption using an extended version of the theory of planned behaviour
granting_institution	Universiti Sains Malaysia
granting_department	Pusat Pengajian Pengurusan
publishDate	2023
url	http://eprints.usm.my/60599/1/VINAYAGAN%20AL%20P%20KARUPPIAH%20-%20TESIS%20cut.pdf
_version_	1804888971381047296

Modeling Hybrid Cars Adoption Using An Extended Version Of The Theory Of Planned Behaviour

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