Using The Servqual Model To Assess Service Quality And Customer Satisfaction: An Empirical Study Of Rawang Rest Area

The purpose of this study is to analyze expected service, investigate perceived service and to analyze the effect of perceived service quality on the satisfaction level of Rawang rest area users. The results of this study would be beneficial to the new property developer who is going to be a new res...

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Bibliographic Details
Main Author: Vadovelu, Deepa
Format: Thesis
Language:English
Published: 2014
Subjects:
Online Access:http://eprints.usm.my/60604/1/24%20Pages%20from%2000001779595.pdf
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