Case Study On Sentral College Penang The Marketing Strategy To Capture Market Share

This case study was developed based on a private higher education institution (PI-IE!) located in Penang which offer tertiary education programs ranges from Certificate, Diploma, Degree, Skill-based training as well as Professional qualifications. In this case study explores what are the issues f...

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Main Author:	Tan, Peng Hooi
Format:	Thesis
Language:	English
Published:	2014
Subjects:	H1-99 Social sciences (General)
Online Access:	http://eprints.usm.my/60795/1/24%20Pages%20from%2000001779606.pdf
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id	my-usm-ep.60795
record_format	uketd_dc
spelling	my-usm-ep.607952024-07-05T07:18:37Z Case Study On Sentral College Penang The Marketing Strategy To Capture Market Share 2014 Tan, Peng Hooi H1-99 Social sciences (General) This case study was developed based on a private higher education institution (PI-IE!) located in Penang which offer tertiary education programs ranges from Certificate, Diploma, Degree, Skill-based training as well as Professional qualifications. In this case study explores what are the issues faces a small medium PHEI which IS operating in a higher competitive industry, competing with 559 PHEI including public higher education institution. I analyze the issues face by the industry as well as specific issues faced by the company. From the analysis through interviewing with the management and observing the activity in the company, I can identify three root causes of the problem facing the company. First being the lack of corporate governance which results in Management unable to act confidently. Second being the lack of information for the management to be able to make decision efficiently and thirdly being the marketing function not fully utilizes all the appropriate tools to attract the right customers. From the root causes a few short-term and long term solutions are suggested. 2014 Thesis http://eprints.usm.my/60795/ http://eprints.usm.my/60795/1/24%20Pages%20from%2000001779606.pdf application/pdf en public masters Perpustakaan Hamzah Sendut Pusat Pengajian Siswazah Perniagaan
institution	Universiti Sains Malaysia
collection	USM Institutional Repository
language	English
topic	H1-99 Social sciences (General)
spellingShingle	H1-99 Social sciences (General) Tan, Peng Hooi Case Study On Sentral College Penang The Marketing Strategy To Capture Market Share
description	This case study was developed based on a private higher education institution (PI-IE!) located in Penang which offer tertiary education programs ranges from Certificate, Diploma, Degree, Skill-based training as well as Professional qualifications. In this case study explores what are the issues faces a small medium PHEI which IS operating in a higher competitive industry, competing with 559 PHEI including public higher education institution. I analyze the issues face by the industry as well as specific issues faced by the company. From the analysis through interviewing with the management and observing the activity in the company, I can identify three root causes of the problem facing the company. First being the lack of corporate governance which results in Management unable to act confidently. Second being the lack of information for the management to be able to make decision efficiently and thirdly being the marketing function not fully utilizes all the appropriate tools to attract the right customers. From the root causes a few short-term and long term solutions are suggested.
format	Thesis
qualification_level	Master's degree
author	Tan, Peng Hooi
author_facet	Tan, Peng Hooi
author_sort	Tan, Peng Hooi
title	Case Study On Sentral College Penang The Marketing Strategy To Capture Market Share
title_short	Case Study On Sentral College Penang The Marketing Strategy To Capture Market Share
title_full	Case Study On Sentral College Penang The Marketing Strategy To Capture Market Share
title_fullStr	Case Study On Sentral College Penang The Marketing Strategy To Capture Market Share
title_full_unstemmed	Case Study On Sentral College Penang The Marketing Strategy To Capture Market Share
title_sort	case study on sentral college penang the marketing strategy to capture market share
granting_institution	Perpustakaan Hamzah Sendut
granting_department	Pusat Pengajian Siswazah Perniagaan
publishDate	2014
url	http://eprints.usm.my/60795/1/24%20Pages%20from%2000001779606.pdf
_version_	1804888998180552704

Case Study On Sentral College Penang The Marketing Strategy To Capture Market Share

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