Case Study On Sentral College Penang The Marketing Strategy To Capture Market Share

This case study was developed based on a private higher education institution (PI-IE!) located in Penang which offer tertiary education programs ranges from Certificate, Diploma, Degree, Skill-based training as well as Professional qualifications. In this case study explores what are the issues f...

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Bibliographic Details
Main Author: Tan, Peng Hooi
Format: Thesis
Language:English
Published: 2014
Subjects:
Online Access:http://eprints.usm.my/60795/1/24%20Pages%20from%2000001779606.pdf
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