Consumer Perception, Attitude And Purchase Intention Towards Halal Tourism Services In Non-Muslim Country: Malaysian Muslim Perspective

Halal tourism has become one of a new tourism products in the tourism industry that given significant impact to either Muslim or non-Muslim country. Lately the Halal tourism services are not only provided by Muslim countries, but Non-Muslim countries that do not have an appropriate Halal certific...

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Main Author:	Ahmad, Russyazila
Format:	Thesis
Language:	English
Published:	2014
Subjects:	H1-99 Social sciences (General)
Online Access:	http://eprints.usm.my/60796/1/24%20Pages%20from%2000001779608.pdf
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id	my-usm-ep.60796
record_format	uketd_dc
spelling	my-usm-ep.607962024-07-05T07:20:57Z Consumer Perception, Attitude And Purchase Intention Towards Halal Tourism Services In Non-Muslim Country: Malaysian Muslim Perspective 2014 Ahmad, Russyazila H1-99 Social sciences (General) Halal tourism has become one of a new tourism products in the tourism industry that given significant impact to either Muslim or non-Muslim country. Lately the Halal tourism services are not only provided by Muslim countries, but Non-Muslim countries that do not have an appropriate Halal certification body are also claiming to provide Halal tourism service. This study will attempt to find out what is Muslim's in particular Malaysian Muslim's consumer perception and attitude towards Halal tourism services provided by NonMuslim country. The main objective of this study is to answer on how factors such as Halal food, Halal friendly hotels, Halal airlines, Halal Islamic package, Halal finance and Halal Standard provided by non-Muslim country have any impact to the consumer attitude and purchase intention to the service provided. This study is conducted in quantitative method using primary data; questionnaires. A total of 102 respondents from all over Malaysia had participated in this study. 2014 Thesis http://eprints.usm.my/60796/ http://eprints.usm.my/60796/1/24%20Pages%20from%2000001779608.pdf application/pdf en public masters Perpustakaan Hamzah Sendut Pusat Pengajian Siswazah Perniagaan
institution	Universiti Sains Malaysia
collection	USM Institutional Repository
language	English
topic	H1-99 Social sciences (General)
spellingShingle	H1-99 Social sciences (General) Ahmad, Russyazila Consumer Perception, Attitude And Purchase Intention Towards Halal Tourism Services In Non-Muslim Country: Malaysian Muslim Perspective
description	Halal tourism has become one of a new tourism products in the tourism industry that given significant impact to either Muslim or non-Muslim country. Lately the Halal tourism services are not only provided by Muslim countries, but Non-Muslim countries that do not have an appropriate Halal certification body are also claiming to provide Halal tourism service. This study will attempt to find out what is Muslim's in particular Malaysian Muslim's consumer perception and attitude towards Halal tourism services provided by NonMuslim country. The main objective of this study is to answer on how factors such as Halal food, Halal friendly hotels, Halal airlines, Halal Islamic package, Halal finance and Halal Standard provided by non-Muslim country have any impact to the consumer attitude and purchase intention to the service provided. This study is conducted in quantitative method using primary data; questionnaires. A total of 102 respondents from all over Malaysia had participated in this study.
format	Thesis
qualification_level	Master's degree
author	Ahmad, Russyazila
author_facet	Ahmad, Russyazila
author_sort	Ahmad, Russyazila
title	Consumer Perception, Attitude And Purchase Intention Towards Halal Tourism Services In Non-Muslim Country: Malaysian Muslim Perspective
title_short	Consumer Perception, Attitude And Purchase Intention Towards Halal Tourism Services In Non-Muslim Country: Malaysian Muslim Perspective
title_full	Consumer Perception, Attitude And Purchase Intention Towards Halal Tourism Services In Non-Muslim Country: Malaysian Muslim Perspective
title_fullStr	Consumer Perception, Attitude And Purchase Intention Towards Halal Tourism Services In Non-Muslim Country: Malaysian Muslim Perspective
title_full_unstemmed	Consumer Perception, Attitude And Purchase Intention Towards Halal Tourism Services In Non-Muslim Country: Malaysian Muslim Perspective
title_sort	consumer perception, attitude and purchase intention towards halal tourism services in non-muslim country: malaysian muslim perspective
granting_institution	Perpustakaan Hamzah Sendut
granting_department	Pusat Pengajian Siswazah Perniagaan
publishDate	2014
url	http://eprints.usm.my/60796/1/24%20Pages%20from%2000001779608.pdf
_version_	1804888998431162368

Consumer Perception, Attitude And Purchase Intention Towards Halal Tourism Services In Non-Muslim Country: Malaysian Muslim Perspective

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