Innovation As Success Factor For Smes' Business Performance At Northern Region Of Malaysia

The objective of this research is to examine the relationship between each innovation (product innovation, process innovation, marketing innovation, and organization innovation) and business performance (financial and non-financial performance) of Northern Malaysia's SMEs. Additionally, gove...

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Main Author:	Toh, Seong Thye
Format:	Thesis
Language:	English
Published:	2014
Subjects:	H1-99 Social sciences (General)
Online Access:	http://eprints.usm.my/60807/1/24%20Pages%20from%2000001780216.pdf
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id	my-usm-ep.60807
record_format	uketd_dc
spelling	my-usm-ep.608072024-07-10T01:29:39Z Innovation As Success Factor For Smes' Business Performance At Northern Region Of Malaysia 2014 Toh, Seong Thye H1-99 Social sciences (General) The objective of this research is to examine the relationship between each innovation (product innovation, process innovation, marketing innovation, and organization innovation) and business performance (financial and non-financial performance) of Northern Malaysia's SMEs. Additionally, government support as external environment had also been explored as moderating factor in the research. The survey was conducted among 120 SMEs within Perlis, Kedah, Penang and Perak states. This research had built a framework based upon the resource based view theory. Data collected was analyzed using SPSS and SmartPLS statistical tool. The results shows product innovation, process innovation and organization innovation were significantly affect financial and non-financial performance. However, marketing innovation was not significantly affect financial and non-financial performance. Government support as external environment was not a significant moderator. In summary, SME is advised to have innovation as corporate strategy in order to raise business performance, thereafter continuous to grow as bigger firm and stand invulnerable in global market. 2014 Thesis http://eprints.usm.my/60807/ http://eprints.usm.my/60807/1/24%20Pages%20from%2000001780216.pdf application/pdf en public masters Perpustakaan Hamzah Sendut Pusat Pengajian Siswazah Perniagaan
institution	Universiti Sains Malaysia
collection	USM Institutional Repository
language	English
topic	H1-99 Social sciences (General)
spellingShingle	H1-99 Social sciences (General) Toh, Seong Thye Innovation As Success Factor For Smes' Business Performance At Northern Region Of Malaysia
description	The objective of this research is to examine the relationship between each innovation (product innovation, process innovation, marketing innovation, and organization innovation) and business performance (financial and non-financial performance) of Northern Malaysia's SMEs. Additionally, government support as external environment had also been explored as moderating factor in the research. The survey was conducted among 120 SMEs within Perlis, Kedah, Penang and Perak states. This research had built a framework based upon the resource based view theory. Data collected was analyzed using SPSS and SmartPLS statistical tool. The results shows product innovation, process innovation and organization innovation were significantly affect financial and non-financial performance. However, marketing innovation was not significantly affect financial and non-financial performance. Government support as external environment was not a significant moderator. In summary, SME is advised to have innovation as corporate strategy in order to raise business performance, thereafter continuous to grow as bigger firm and stand invulnerable in global market.
format	Thesis
qualification_level	Master's degree
author	Toh, Seong Thye
author_facet	Toh, Seong Thye
author_sort	Toh, Seong Thye
title	Innovation As Success Factor For Smes' Business Performance At Northern Region Of Malaysia
title_short	Innovation As Success Factor For Smes' Business Performance At Northern Region Of Malaysia
title_full	Innovation As Success Factor For Smes' Business Performance At Northern Region Of Malaysia
title_fullStr	Innovation As Success Factor For Smes' Business Performance At Northern Region Of Malaysia
title_full_unstemmed	Innovation As Success Factor For Smes' Business Performance At Northern Region Of Malaysia
title_sort	innovation as success factor for smes' business performance at northern region of malaysia
granting_institution	Perpustakaan Hamzah Sendut
granting_department	Pusat Pengajian Siswazah Perniagaan
publishDate	2014
url	http://eprints.usm.my/60807/1/24%20Pages%20from%2000001780216.pdf
_version_	1804889000984444928

Innovation As Success Factor For Smes' Business Performance At Northern Region Of Malaysia

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