A Study On Tourist Beha Vior Towards The Intention To Select Sustainable Tourist Destination

The purpose of this study is to examine the tourist behavior towards the intention to select sustainable tourist destination. Tourism industry has been considered as one of the largest industries worldwide. With understanding of the tourist behavior, this could ensure the growth of the tourism in...

Full description

Saved in:

Bibliographic Details
Main Author:	Koay, Tze Wei
Format:	Thesis
Language:	English
Published:	2014
Subjects:	H1-99 Social sciences (General)
Online Access:	http://eprints.usm.my/61073/1/24%20Pages%20from%2000001779622.pdf
Tags:	Add Tag No Tags, Be the first to tag this record!

id	my-usm-ep.61073
record_format	uketd_dc
spelling	my-usm-ep.610732024-09-09T04:08:05Z A Study On Tourist Beha Vior Towards The Intention To Select Sustainable Tourist Destination 2014 Koay, Tze Wei H1-99 Social sciences (General) The purpose of this study is to examine the tourist behavior towards the intention to select sustainable tourist destination. Tourism industry has been considered as one of the largest industries worldwide. With understanding of the tourist behavior, this could ensure the growth of the tourism industry in a more sustainable ways in respect of environment, social-cultural and economic factors. The understanding of the tourist behaviors in this study consist of the environmental attitudes, motivation, destination image, word-of-mouth and perceived service quality to predict the intentional behaviors of the selection of the sustainable tourist destination. In addition, knowledge has been included to explore the moderating relationship with the environmental attitudes. The theoretical framework is developed based on the theory of planned behavior. A total of 159 respondents were collected to CatTY out the SPSS and Smart PLS analysis. The statistical results showed that environmental attitudes, motivation and word-of-mouth significantly related to the intention to select sustainable tourist destination. However, the destination image and perceived service quality have no significant relationship in this study. 2014 Thesis http://eprints.usm.my/61073/ http://eprints.usm.my/61073/1/24%20Pages%20from%2000001779622.pdf application/pdf en public masters Perpustakaan Hamzah Sendut Pusat Pengajian Siswazah Perniagaan
institution	Universiti Sains Malaysia
collection	USM Institutional Repository
language	English
topic	H1-99 Social sciences (General)
spellingShingle	H1-99 Social sciences (General) Koay, Tze Wei A Study On Tourist Beha Vior Towards The Intention To Select Sustainable Tourist Destination
description	The purpose of this study is to examine the tourist behavior towards the intention to select sustainable tourist destination. Tourism industry has been considered as one of the largest industries worldwide. With understanding of the tourist behavior, this could ensure the growth of the tourism industry in a more sustainable ways in respect of environment, social-cultural and economic factors. The understanding of the tourist behaviors in this study consist of the environmental attitudes, motivation, destination image, word-of-mouth and perceived service quality to predict the intentional behaviors of the selection of the sustainable tourist destination. In addition, knowledge has been included to explore the moderating relationship with the environmental attitudes. The theoretical framework is developed based on the theory of planned behavior. A total of 159 respondents were collected to CatTY out the SPSS and Smart PLS analysis. The statistical results showed that environmental attitudes, motivation and word-of-mouth significantly related to the intention to select sustainable tourist destination. However, the destination image and perceived service quality have no significant relationship in this study.
format	Thesis
qualification_level	Master's degree
author	Koay, Tze Wei
author_facet	Koay, Tze Wei
author_sort	Koay, Tze Wei
title	A Study On Tourist Beha Vior Towards The Intention To Select Sustainable Tourist Destination
title_short	A Study On Tourist Beha Vior Towards The Intention To Select Sustainable Tourist Destination
title_full	A Study On Tourist Beha Vior Towards The Intention To Select Sustainable Tourist Destination
title_fullStr	A Study On Tourist Beha Vior Towards The Intention To Select Sustainable Tourist Destination
title_full_unstemmed	A Study On Tourist Beha Vior Towards The Intention To Select Sustainable Tourist Destination
title_sort	study on tourist beha vior towards the intention to select sustainable tourist destination
granting_institution	Perpustakaan Hamzah Sendut
granting_department	Pusat Pengajian Siswazah Perniagaan
publishDate	2014
url	http://eprints.usm.my/61073/1/24%20Pages%20from%2000001779622.pdf
_version_	1811772873718628352

A Study On Tourist Beha Vior Towards The Intention To Select Sustainable Tourist Destination

Similar Items