Marketing strategy in a homestay industry : a case study of Nihao Taipei guesthouse in Taiwan

This research is to study about the marketing strategy and strategy formulation adopted by Nihao Taiei Guesthouse, a guesthouse with Taiwnese art and culture. Better income has encouraged a lot of people go for a vacation to recharge and relax from the busy working liife. The recent trend showed tha...

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Main Author:	Pow, Lay Hooi
Format:	Thesis
Language:	English
Published:	2014
Subjects:	HF5410-5417.5 Marketing Distribution of products
Online Access:	http://eprints.usm.my/61076/1/Pages%20from%20Pow.pdf
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id	my-usm-ep.61076
record_format	uketd_dc
spelling	my-usm-ep.610762024-09-09T09:45:48Z Marketing strategy in a homestay industry : a case study of Nihao Taipei guesthouse in Taiwan 2014 Pow, Lay Hooi HF5410-5417.5 Marketing. Distribution of products This research is to study about the marketing strategy and strategy formulation adopted by Nihao Taiei Guesthouse, a guesthouse with Taiwnese art and culture. Better income has encouraged a lot of people go for a vacation to recharge and relax from the busy working liife. The recent trend showed that hotel is no longer the only choice for the tourists, the acceptance level of homestayare keep on increasing especially in teenagers and budget travellers as well as those who like to make friends and interact with other tourists from other countries.Taiwan is famous with their homestayand also the friendly culture. People now not only pay for the services and environment of a homestay but also the values and concepts carry by the homestay. 2014 Thesis http://eprints.usm.my/61076/ http://eprints.usm.my/61076/1/Pages%20from%20Pow.pdf application/pdf en public masters Universiti Sains Malaysia Pusat Pengajian Siswazah Perniagaan (Graduate School of Business)
institution	Universiti Sains Malaysia
collection	USM Institutional Repository
language	English
topic	HF5410-5417.5 Marketing Distribution of products
spellingShingle	HF5410-5417.5 Marketing Distribution of products Pow, Lay Hooi Marketing strategy in a homestay industry : a case study of Nihao Taipei guesthouse in Taiwan
description	This research is to study about the marketing strategy and strategy formulation adopted by Nihao Taiei Guesthouse, a guesthouse with Taiwnese art and culture. Better income has encouraged a lot of people go for a vacation to recharge and relax from the busy working liife. The recent trend showed that hotel is no longer the only choice for the tourists, the acceptance level of homestayare keep on increasing especially in teenagers and budget travellers as well as those who like to make friends and interact with other tourists from other countries.Taiwan is famous with their homestayand also the friendly culture. People now not only pay for the services and environment of a homestay but also the values and concepts carry by the homestay.
format	Thesis
qualification_level	Master's degree
author	Pow, Lay Hooi
author_facet	Pow, Lay Hooi
author_sort	Pow, Lay Hooi
title	Marketing strategy in a homestay industry : a case study of Nihao Taipei guesthouse in Taiwan
title_short	Marketing strategy in a homestay industry : a case study of Nihao Taipei guesthouse in Taiwan
title_full	Marketing strategy in a homestay industry : a case study of Nihao Taipei guesthouse in Taiwan
title_fullStr	Marketing strategy in a homestay industry : a case study of Nihao Taipei guesthouse in Taiwan
title_full_unstemmed	Marketing strategy in a homestay industry : a case study of Nihao Taipei guesthouse in Taiwan
title_sort	marketing strategy in a homestay industry : a case study of nihao taipei guesthouse in taiwan
granting_institution	Universiti Sains Malaysia
granting_department	Pusat Pengajian Siswazah Perniagaan (Graduate School of Business)
publishDate	2014
url	http://eprints.usm.my/61076/1/Pages%20from%20Pow.pdf
_version_	1811772874474651648

Marketing strategy in a homestay industry : a case study of Nihao Taipei guesthouse in Taiwan

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