Marketing strategy in a homestay industry : a case study of Nihao Taipei guesthouse in Taiwan
This research is to study about the marketing strategy and strategy formulation adopted by Nihao Taiei Guesthouse, a guesthouse with Taiwnese art and culture. Better income has encouraged a lot of people go for a vacation to recharge and relax from the busy working liife. The recent trend showed tha...
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Main Author: | Pow, Lay Hooi |
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Format: | Thesis |
Language: | English |
Published: |
2014
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Subjects: | |
Online Access: | http://eprints.usm.my/61076/1/Pages%20from%20Pow.pdf |
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