Determinants Of Online Purchase Intention Of Seasonal Goods In Nigeria: The Role Of Perceived Value And Trust

Seasonality influenced every aspect of consumer purchase decisions. Seasons determine the goods that consumers purchase, and when to purchase them. The last few decades have experienced tremendous growth in online purchases, especially during the seasonal periods in Nigeria. Despite this growth in o...

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Main Author:	Nwakaji, Christopher
Format:	Thesis
Language:	English
Published:	2023
Subjects:	H1-99 Social sciences (General)
Online Access:	http://eprints.usm.my/61325/1/24%20Pages%20from%20NWAKAJI%20CHRISTOPHER.pdf
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id	my-usm-ep.61325
record_format	uketd_dc
spelling	my-usm-ep.613252024-10-17T03:43:11Z Determinants Of Online Purchase Intention Of Seasonal Goods In Nigeria: The Role Of Perceived Value And Trust 2023-02 Nwakaji, Christopher H1-99 Social sciences (General) Seasonality influenced every aspect of consumer purchase decisions. Seasons determine the goods that consumers purchase, and when to purchase them. The last few decades have experienced tremendous growth in online purchases, especially during the seasonal periods in Nigeria. Despite this growth in online purchases, the factor influencing consumer online purchase intention of seasonal goods remained under-researched. This study aims to examine the mediating effect of perceived value and trust on the relationship between perceived economic benefit, perceived transaction security, compatibility, website quality, price image, perceived vendor transparency, brand image and online purchase intention of seasonal goods. The theories underpinning this study are the Stimulus Organism Response Theory (SOR) and the Value-Based Adoption Model (VAM). A survey questionnaire was the major instrument used to collect primary data for this study. A mall intercept method was used to administer the questionnaire to the participants. Questionnaires were administered to 800 online shoppers purposively selected from shopping malls across the six geopolitical zones of the country. After data screening, 413 questionnaires were found usable. The study used a Statistical Package for Social Sciences and the Smart PLS-SEM to analyse the data. The results of data analysis revealed that perceived economic benefit, perceived transaction security, compatibility, website quality, price image and brand image have a positive effect on consumer trust. Similarly, perceived transaction security, compatibility, website quality, price image and brand image have positive effects on perceived value. 2023-02 Thesis http://eprints.usm.my/61325/ http://eprints.usm.my/61325/1/24%20Pages%20from%20NWAKAJI%20CHRISTOPHER.pdf application/pdf en public phd doctoral Perpustakaan Hamzah Sendut Pusat Pengajian Siswazah Perniagaan
institution	Universiti Sains Malaysia
collection	USM Institutional Repository
language	English
topic	H1-99 Social sciences (General)
spellingShingle	H1-99 Social sciences (General) Nwakaji, Christopher Determinants Of Online Purchase Intention Of Seasonal Goods In Nigeria: The Role Of Perceived Value And Trust
description	Seasonality influenced every aspect of consumer purchase decisions. Seasons determine the goods that consumers purchase, and when to purchase them. The last few decades have experienced tremendous growth in online purchases, especially during the seasonal periods in Nigeria. Despite this growth in online purchases, the factor influencing consumer online purchase intention of seasonal goods remained under-researched. This study aims to examine the mediating effect of perceived value and trust on the relationship between perceived economic benefit, perceived transaction security, compatibility, website quality, price image, perceived vendor transparency, brand image and online purchase intention of seasonal goods. The theories underpinning this study are the Stimulus Organism Response Theory (SOR) and the Value-Based Adoption Model (VAM). A survey questionnaire was the major instrument used to collect primary data for this study. A mall intercept method was used to administer the questionnaire to the participants. Questionnaires were administered to 800 online shoppers purposively selected from shopping malls across the six geopolitical zones of the country. After data screening, 413 questionnaires were found usable. The study used a Statistical Package for Social Sciences and the Smart PLS-SEM to analyse the data. The results of data analysis revealed that perceived economic benefit, perceived transaction security, compatibility, website quality, price image and brand image have a positive effect on consumer trust. Similarly, perceived transaction security, compatibility, website quality, price image and brand image have positive effects on perceived value.
format	Thesis
qualification_name	Doctor of Philosophy (PhD.)
qualification_level	Doctorate
author	Nwakaji, Christopher
author_facet	Nwakaji, Christopher
author_sort	Nwakaji, Christopher
title	Determinants Of Online Purchase Intention Of Seasonal Goods In Nigeria: The Role Of Perceived Value And Trust
title_short	Determinants Of Online Purchase Intention Of Seasonal Goods In Nigeria: The Role Of Perceived Value And Trust
title_full	Determinants Of Online Purchase Intention Of Seasonal Goods In Nigeria: The Role Of Perceived Value And Trust
title_fullStr	Determinants Of Online Purchase Intention Of Seasonal Goods In Nigeria: The Role Of Perceived Value And Trust
title_full_unstemmed	Determinants Of Online Purchase Intention Of Seasonal Goods In Nigeria: The Role Of Perceived Value And Trust
title_sort	determinants of online purchase intention of seasonal goods in nigeria: the role of perceived value and trust
granting_institution	Perpustakaan Hamzah Sendut
granting_department	Pusat Pengajian Siswazah Perniagaan
publishDate	2023
url	http://eprints.usm.my/61325/1/24%20Pages%20from%20NWAKAJI%20CHRISTOPHER.pdf
_version_	1818647395781574656

Determinants Of Online Purchase Intention Of Seasonal Goods In Nigeria: The Role Of Perceived Value And Trust

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