Application Of Control Mechanisms On Marketing Decisions In Multinational Company Marketing Units In Malaysia [HF5415.13. L912 2006 f rb].
Penyelidikan dalam bidang pengurusan subsidiari antarabangsa telah mengalami perkembangan pesat dalam pemahaman mekanisma kawalan rentas sempadan. Tetapi penyelidikan isu mekanisma kawalan dalam bidang pemasaran amat terhad. Research in international subsidiary management has made significant ad...
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| Format: | Thesis |
| Language: | English |
| Published: |
2006
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| Online Access: | http://eprints.usm.my/8473/1/APPLICATION_OF_CONTROL_MECHANISMS_ON_MARKETING_DECISIONS_IN_MULTINATIONAL_COMPANY_MARKETING_UNITS_IN_MALAYSIA.pdf |
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| Summary: | Penyelidikan dalam bidang pengurusan subsidiari antarabangsa telah mengalami perkembangan pesat dalam pemahaman mekanisma kawalan rentas sempadan. Tetapi penyelidikan isu mekanisma kawalan dalam bidang
pemasaran amat terhad.
Research in international subsidiary management has made significant advances in understanding the cross-border control mechanisms. However there is very limited research done on issues related to marketing related control mechanisms.
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