Application Of Control Mechanisms On Marketing Decisions In Multinational Company Marketing Units In Malaysia [HF5415.13. L912 2006 f rb].

Penyelidikan dalam bidang pengurusan subsidiari antarabangsa telah mengalami perkembangan pesat dalam pemahaman mekanisma kawalan rentas sempadan. Tetapi penyelidikan isu mekanisma kawalan dalam bidang pemasaran amat terhad. Research in international subsidiary management has made significant ad...

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Bibliographic Details
Main Author:	Low, Chee Kong
Format:	Thesis
Language:	English
Published:	2006
Subjects:	HF5410-5417.5 Marketing Distribution of products
Online Access:	http://eprints.usm.my/8473/1/APPLICATION_OF_CONTROL_MECHANISMS_ON_MARKETING_DECISIONS_IN_MULTINATIONAL_COMPANY_MARKETING_UNITS_IN_MALAYSIA.pdf
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id	my-usm-ep.8473
record_format	uketd_dc
spelling	my-usm-ep.84732018-04-06T01:59:02Z Application Of Control Mechanisms On Marketing Decisions In Multinational Company Marketing Units In Malaysia [HF5415.13. L912 2006 f rb]. 2006-06 Low, Chee Kong HF5410-5417.5 Marketing. Distribution of products Penyelidikan dalam bidang pengurusan subsidiari antarabangsa telah mengalami perkembangan pesat dalam pemahaman mekanisma kawalan rentas sempadan. Tetapi penyelidikan isu mekanisma kawalan dalam bidang pemasaran amat terhad. Research in international subsidiary management has made significant advances in understanding the cross-border control mechanisms. However there is very limited research done on issues related to marketing related control mechanisms. 2006-06 Thesis http://eprints.usm.my/8473/ http://eprints.usm.my/8473/1/APPLICATION_OF_CONTROL_MECHANISMS_ON_MARKETING_DECISIONS_IN_MULTINATIONAL_COMPANY_MARKETING_UNITS_IN_MALAYSIA.pdf application/pdf en public phd doctoral Universiti Sains Malaysia Pusat Pengajian Pengurusan
institution	Universiti Sains Malaysia
collection	USM Institutional Repository
language	English
topic	HF5410-5417.5 Marketing Distribution of products
spellingShingle	HF5410-5417.5 Marketing Distribution of products Low, Chee Kong Application Of Control Mechanisms On Marketing Decisions In Multinational Company Marketing Units In Malaysia [HF5415.13. L912 2006 f rb].
description	Penyelidikan dalam bidang pengurusan subsidiari antarabangsa telah mengalami perkembangan pesat dalam pemahaman mekanisma kawalan rentas sempadan. Tetapi penyelidikan isu mekanisma kawalan dalam bidang pemasaran amat terhad. Research in international subsidiary management has made significant advances in understanding the cross-border control mechanisms. However there is very limited research done on issues related to marketing related control mechanisms.
format	Thesis
qualification_name	Doctor of Philosophy (PhD.)
qualification_level	Doctorate
author	Low, Chee Kong
author_facet	Low, Chee Kong
author_sort	Low, Chee Kong
title	Application Of Control Mechanisms On Marketing Decisions In Multinational Company Marketing Units In Malaysia [HF5415.13. L912 2006 f rb].
title_short	Application Of Control Mechanisms On Marketing Decisions In Multinational Company Marketing Units In Malaysia [HF5415.13. L912 2006 f rb].
title_full	Application Of Control Mechanisms On Marketing Decisions In Multinational Company Marketing Units In Malaysia [HF5415.13. L912 2006 f rb].
title_fullStr	Application Of Control Mechanisms On Marketing Decisions In Multinational Company Marketing Units In Malaysia [HF5415.13. L912 2006 f rb].
title_full_unstemmed	Application Of Control Mechanisms On Marketing Decisions In Multinational Company Marketing Units In Malaysia [HF5415.13. L912 2006 f rb].
title_sort	application of control mechanisms on marketing decisions in multinational company marketing units in malaysia [hf5415.13. l912 2006 f rb].
granting_institution	Universiti Sains Malaysia
granting_department	Pusat Pengajian Pengurusan
publishDate	2006
url	http://eprints.usm.my/8473/1/APPLICATION_OF_CONTROL_MECHANISMS_ON_MARKETING_DECISIONS_IN_MULTINATIONAL_COMPANY_MARKETING_UNITS_IN_MALAYSIA.pdf
_version_	1747819710829821952

Application Of Control Mechanisms On Marketing Decisions In Multinational Company Marketing Units In Malaysia [HF5415.13. L912 2006 f rb].

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