The Role Of Media Relations In Corporate Public Relations Practice : A Study On 15 Public Listed Companies In The Klang Valley [HD59.6. S531 2007 f rb].

Tesis ini mengemukakan hasil kajian kualitatif tentang sama ada perhubungan media memainkan peranan yang strategik dalam amalan perhubungan awam korporat di Malaysia. This thesis presents findings from a qualitative investigation of whether media relations plays a strategic role in corporate publ...

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Bibliographic Details
Main Author:	S. Rama Krishnan, Sharmini
Format:	Thesis
Language:	English
Published:	2007
Subjects:	HD59-59.6 Public relations Industrial publicity
Online Access:	http://eprints.usm.my/9578/1/THE_ROLE_OF_MEDIA_RELATIONS_IN_CORPORATE_PUBLIC_RELATIONS_PRACTICE_A_STUDY_ON_15_PUBLIC_LISTED_COMPANIES.pdf
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id	my-usm-ep.9578
record_format	uketd_dc
spelling	my-usm-ep.95782013-07-13T04:11:27Z The Role Of Media Relations In Corporate Public Relations Practice : A Study On 15 Public Listed Companies In The Klang Valley [HD59.6. S531 2007 f rb]. 2007-07 S. Rama Krishnan, Sharmini HD59-59.6 Public relations. Industrial publicity Tesis ini mengemukakan hasil kajian kualitatif tentang sama ada perhubungan media memainkan peranan yang strategik dalam amalan perhubungan awam korporat di Malaysia. This thesis presents findings from a qualitative investigation of whether media relations plays a strategic role in corporate public relations practice in Malaysia. The primary objective was to discover how media relations was viewed and utilised in Malaysian organisations. 2007-07 Thesis http://eprints.usm.my/9578/ http://eprints.usm.my/9578/1/THE_ROLE_OF_MEDIA_RELATIONS_IN_CORPORATE_PUBLIC_RELATIONS_PRACTICE_A_STUDY_ON_15_PUBLIC_LISTED_COMPANIES.pdf application/pdf en public masters Universiti Sains Malaysia Pusat Pengajian Komunikasi
institution	Universiti Sains Malaysia
collection	USM Institutional Repository
language	English
topic	HD59-59.6 Public relations Industrial publicity
spellingShingle	HD59-59.6 Public relations Industrial publicity S. Rama Krishnan, Sharmini The Role Of Media Relations In Corporate Public Relations Practice : A Study On 15 Public Listed Companies In The Klang Valley [HD59.6. S531 2007 f rb].
description	Tesis ini mengemukakan hasil kajian kualitatif tentang sama ada perhubungan media memainkan peranan yang strategik dalam amalan perhubungan awam korporat di Malaysia. This thesis presents findings from a qualitative investigation of whether media relations plays a strategic role in corporate public relations practice in Malaysia. The primary objective was to discover how media relations was viewed and utilised in Malaysian organisations.
format	Thesis
qualification_level	Master's degree
author	S. Rama Krishnan, Sharmini
author_facet	S. Rama Krishnan, Sharmini
author_sort	S. Rama Krishnan, Sharmini
title	The Role Of Media Relations In Corporate Public Relations Practice : A Study On 15 Public Listed Companies In The Klang Valley [HD59.6. S531 2007 f rb].
title_short	The Role Of Media Relations In Corporate Public Relations Practice : A Study On 15 Public Listed Companies In The Klang Valley [HD59.6. S531 2007 f rb].
title_full	The Role Of Media Relations In Corporate Public Relations Practice : A Study On 15 Public Listed Companies In The Klang Valley [HD59.6. S531 2007 f rb].
title_fullStr	The Role Of Media Relations In Corporate Public Relations Practice : A Study On 15 Public Listed Companies In The Klang Valley [HD59.6. S531 2007 f rb].
title_full_unstemmed	The Role Of Media Relations In Corporate Public Relations Practice : A Study On 15 Public Listed Companies In The Klang Valley [HD59.6. S531 2007 f rb].
title_sort	role of media relations in corporate public relations practice : a study on 15 public listed companies in the klang valley [hd59.6. s531 2007 f rb].
granting_institution	Universiti Sains Malaysia
granting_department	Pusat Pengajian Komunikasi
publishDate	2007
url	http://eprints.usm.my/9578/1/THE_ROLE_OF_MEDIA_RELATIONS_IN_CORPORATE_PUBLIC_RELATIONS_PRACTICE_A_STUDY_ON_15_PUBLIC_LISTED_COMPANIES.pdf
_version_	1747819795752943616

The Role Of Media Relations In Corporate Public Relations Practice : A Study On 15 Public Listed Companies In The Klang Valley [HD59.6. S531 2007 f rb].

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