Analyzing Servqual Dimensions In Increasing Customer Satisfaction : A Comparative Study Between Hotel And Resort In Melaka
The role of service quality in the success of hotel businesses cannot be denied. It is vital for the hotel managers to have a good understanding on what exactly the customers want. Furthermore there also had been concerns that service quality dimensions may differ from one country to another. Hen...
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| Format: | Thesis |
| Language: | English English |
| Published: |
2009
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| Online Access: | http://eprints.utem.edu.my/id/eprint/13512/1/Analyzing_servqual_dimensions_in_increasing_customer_satisfaction_A_Comparative_study_between_hotel_and_resort_in_Melaka.pdf24_pages.pdf http://eprints.utem.edu.my/id/eprint/13512/2/Analyzing_servqual_dimensions_in_increasing_customer_satisfaction_A_Comparative_study_between_hotel_and_resort_in_Melaka.pdf |
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