A study on automated self-ordering menu using the lens of technology acceptance model : a focus on Klang Valley Restaurant

The basic problem in the food service industry is that restaurants are not realizing efficiencies that would result from better applications of technology in their daily operations. Labor rates are rapidly increasing every now and then and it is difficult to find employees in the middle of the bu...

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Main Author:	Baharuddin, Muhammad Hasbi
Format:	Thesis
Language:	English English
Published:	2012
Subjects:	T Technology (General) TS Manufactures
Online Access:	http://eprints.utem.edu.my/id/eprint/14435/1/A_Study_On_Automated_Self-Ordering_Menu_Using_The_Lens_Of_Technology_Acceptance_Model_-24pages.pdf http://eprints.utem.edu.my/id/eprint/14435/3/A%20study%20on%20automated%20self-ordering%20menu%20using%20the%20lens%20of%20technology%20acceptance%20model%20a%20focus%20on%20Klang%20Valley%20Restaurant.pdf
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id	my-utem-ep.14435
record_format	uketd_dc
spelling	my-utem-ep.144352022-05-24T08:01:21Z A study on automated self-ordering menu using the lens of technology acceptance model : a focus on Klang Valley Restaurant 2012 Baharuddin, Muhammad Hasbi T Technology (General) TS Manufactures The basic problem in the food service industry is that restaurants are not realizing efficiencies that would result from better applications of technology in their daily operations. Labor rates are rapidly increasing every now and then and it is difficult to find employees in the middle of the busy restaurant. Thus the introductions of Automated Self-ordering menu technologies to the restaurant help to overcome the problem. Automated Self-ordering Menu are "technological interfaces that enable customers to produce a service independent of direct service-employee involvement. Consumers' adoption of new information technology has been a central concern to many researchers and practitioners owing to its importance in technology diffusion. Based on the underlying knowledge-based view perspective, this paper aims to empirically examine the contribution of the dimensions of Automated Self-ordering Menu using the lens of Technology Acceptance Model, focusing on Klang Valley restaurant. Approach: The theoretical model and hypotheses in this study were tested using empirical data gathered from local restaurant that utilizing Automated Self-ordering Menu, through survey questionnaires were analyzed using the correlation coefficients and linear regression analyses. Results: The results revealed that perceived usefulness and perceived ease of use as two critical elements of knowledge characteristics have significant affects on the customer readiness and customer adoption of utilizing Automated Self-ordering Menu. Conclusion: The study has bridged the literature gaps in such that it provides empirical evidence of a positive significant correlation between the technology acceptance model and its two din1ensions: readiness and adoption of customer toward utilizing Automated Self-ordering Menu. 2012 Thesis http://eprints.utem.edu.my/id/eprint/14435/ http://eprints.utem.edu.my/id/eprint/14435/1/A_Study_On_Automated_Self-Ordering_Menu_Using_The_Lens_Of_Technology_Acceptance_Model_-24pages.pdf text en public http://eprints.utem.edu.my/id/eprint/14435/3/A%20study%20on%20automated%20self-ordering%20menu%20using%20the%20lens%20of%20technology%20acceptance%20model%20a%20focus%20on%20Klang%20Valley%20Restaurant.pdf text en validuser https://plh.utem.edu.my/cgi-bin/koha/opac-detail.pl?biblionumber=85149 mphil masters Universiti Teknikal Malaysia Melaka Faculty of Technology Management and Technopreneurship Jabar, Juhaini
institution	Universiti Teknikal Malaysia Melaka
collection	UTeM Repository
language	English English
advisor	Jabar, Juhaini
topic	T Technology (General) TS Manufactures
spellingShingle	T Technology (General) TS Manufactures Baharuddin, Muhammad Hasbi A study on automated self-ordering menu using the lens of technology acceptance model : a focus on Klang Valley Restaurant
description	The basic problem in the food service industry is that restaurants are not realizing efficiencies that would result from better applications of technology in their daily operations. Labor rates are rapidly increasing every now and then and it is difficult to find employees in the middle of the busy restaurant. Thus the introductions of Automated Self-ordering menu technologies to the restaurant help to overcome the problem. Automated Self-ordering Menu are "technological interfaces that enable customers to produce a service independent of direct service-employee involvement. Consumers' adoption of new information technology has been a central concern to many researchers and practitioners owing to its importance in technology diffusion. Based on the underlying knowledge-based view perspective, this paper aims to empirically examine the contribution of the dimensions of Automated Self-ordering Menu using the lens of Technology Acceptance Model, focusing on Klang Valley restaurant. Approach: The theoretical model and hypotheses in this study were tested using empirical data gathered from local restaurant that utilizing Automated Self-ordering Menu, through survey questionnaires were analyzed using the correlation coefficients and linear regression analyses. Results: The results revealed that perceived usefulness and perceived ease of use as two critical elements of knowledge characteristics have significant affects on the customer readiness and customer adoption of utilizing Automated Self-ordering Menu. Conclusion: The study has bridged the literature gaps in such that it provides empirical evidence of a positive significant correlation between the technology acceptance model and its two din1ensions: readiness and adoption of customer toward utilizing Automated Self-ordering Menu.
format	Thesis
qualification_name	Master of Philosophy (M.Phil.)
qualification_level	Master's degree
author	Baharuddin, Muhammad Hasbi
author_facet	Baharuddin, Muhammad Hasbi
author_sort	Baharuddin, Muhammad Hasbi
title	A study on automated self-ordering menu using the lens of technology acceptance model : a focus on Klang Valley Restaurant
title_short	A study on automated self-ordering menu using the lens of technology acceptance model : a focus on Klang Valley Restaurant
title_full	A study on automated self-ordering menu using the lens of technology acceptance model : a focus on Klang Valley Restaurant
title_fullStr	A study on automated self-ordering menu using the lens of technology acceptance model : a focus on Klang Valley Restaurant
title_full_unstemmed	A study on automated self-ordering menu using the lens of technology acceptance model : a focus on Klang Valley Restaurant
title_sort	study on automated self-ordering menu using the lens of technology acceptance model : a focus on klang valley restaurant
granting_institution	Universiti Teknikal Malaysia Melaka
granting_department	Faculty of Technology Management and Technopreneurship
publishDate	2012
url	http://eprints.utem.edu.my/id/eprint/14435/1/A_Study_On_Automated_Self-Ordering_Menu_Using_The_Lens_Of_Technology_Acceptance_Model_-24pages.pdf http://eprints.utem.edu.my/id/eprint/14435/3/A%20study%20on%20automated%20self-ordering%20menu%20using%20the%20lens%20of%20technology%20acceptance%20model%20a%20focus%20on%20Klang%20Valley%20Restaurant.pdf
_version_	1747833818015858688

A study on automated self-ordering menu using the lens of technology acceptance model : a focus on Klang Valley Restaurant

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