The recruitment and selection process for the best marketing personnel in technical organization

This study proposes that the best Marketing Personnel (MP) can be hired through the systematic recruitment and selection process. The review of past literature reveals that there is a variety of techniques applied to make the hiring process more efficient and suit with the vacancies. The objectives...

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Main Author:	Mat, Eshah
Format:	Thesis
Language:	English English
Published:	2009
Subjects:	H Social Sciences (General) HF Commerce
Online Access:	http://eprints.utem.edu.my/id/eprint/14500/1/The_Recruitment_And_Selection_process_For_The_Best_Marketing_Personnel_In_Technical_organization_2_2.pdf http://eprints.utem.edu.my/id/eprint/14500/3/The%20recruitment%20and%20selection%20process%20for%20the%20best%20marketing%20personnel%20in%20technical%20organization.pdf
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spelling	my-utem-ep.145002022-11-14T12:03:18Z The recruitment and selection process for the best marketing personnel in technical organization 2009 Mat, Eshah H Social Sciences (General) HF Commerce This study proposes that the best Marketing Personnel (MP) can be hired through the systematic recruitment and selection process. The review of past literature reveals that there is a variety of techniques applied to make the hiring process more efficient and suit with the vacancies. The objectives of the study are to explore the recruitment and selection techniques as well as selection criteria applied by organization in hiring MP and to suggest training needs by MP for career development. Usable 107 returned mailed questionnaires were received out of 900 mailed to organizations and the data were analyzed pertaining to the objectives of the study. The data were analyzed using descriptive statistic under frequency and also factor analysis before further analyzed using simple linear regression.The findings of the present study reveal that the organizations do practice external recruiting techniques in recruitment process whereby interview and job knowledge test were used in the selection process. Communication skill is the most important criteria in selection. Furthermore, there are needs of training to enhance capabilities of MP. In conclusion, the combination of good recruitment and selection as well as training will contribute to the best MP in the organizations. 2009 Thesis http://eprints.utem.edu.my/id/eprint/14500/ http://eprints.utem.edu.my/id/eprint/14500/1/The_Recruitment_And_Selection_process_For_The_Best_Marketing_Personnel_In_Technical_organization_2_2.pdf text en public http://eprints.utem.edu.my/id/eprint/14500/3/The%20recruitment%20and%20selection%20process%20for%20the%20best%20marketing%20personnel%20in%20technical%20organization.pdf text en validuser http://library.utem.edu.my:8000/elmu/index.jsp?module=webopac-d&action=fullDisplayRetriever.jsp&szMaterialNo=0000047291 mphil masters Universiti Teknikal Malaysia Melaka Faculty of Technology Management And Technopreneurship Yahya, Salleh
institution	Universiti Teknikal Malaysia Melaka
collection	UTeM Repository
language	English English
advisor	Yahya, Salleh
topic	H Social Sciences (General) HF Commerce
spellingShingle	H Social Sciences (General) HF Commerce Mat, Eshah The recruitment and selection process for the best marketing personnel in technical organization
description	This study proposes that the best Marketing Personnel (MP) can be hired through the systematic recruitment and selection process. The review of past literature reveals that there is a variety of techniques applied to make the hiring process more efficient and suit with the vacancies. The objectives of the study are to explore the recruitment and selection techniques as well as selection criteria applied by organization in hiring MP and to suggest training needs by MP for career development. Usable 107 returned mailed questionnaires were received out of 900 mailed to organizations and the data were analyzed pertaining to the objectives of the study. The data were analyzed using descriptive statistic under frequency and also factor analysis before further analyzed using simple linear regression.The findings of the present study reveal that the organizations do practice external recruiting techniques in recruitment process whereby interview and job knowledge test were used in the selection process. Communication skill is the most important criteria in selection. Furthermore, there are needs of training to enhance capabilities of MP. In conclusion, the combination of good recruitment and selection as well as training will contribute to the best MP in the organizations.
format	Thesis
qualification_name	Master of Philosophy (M.Phil.)
qualification_level	Master's degree
author	Mat, Eshah
author_facet	Mat, Eshah
author_sort	Mat, Eshah
title	The recruitment and selection process for the best marketing personnel in technical organization
title_short	The recruitment and selection process for the best marketing personnel in technical organization
title_full	The recruitment and selection process for the best marketing personnel in technical organization
title_fullStr	The recruitment and selection process for the best marketing personnel in technical organization
title_full_unstemmed	The recruitment and selection process for the best marketing personnel in technical organization
title_sort	recruitment and selection process for the best marketing personnel in technical organization
granting_institution	Universiti Teknikal Malaysia Melaka
granting_department	Faculty of Technology Management And Technopreneurship
publishDate	2009
url	http://eprints.utem.edu.my/id/eprint/14500/1/The_Recruitment_And_Selection_process_For_The_Best_Marketing_Personnel_In_Technical_organization_2_2.pdf http://eprints.utem.edu.my/id/eprint/14500/3/The%20recruitment%20and%20selection%20process%20for%20the%20best%20marketing%20personnel%20in%20technical%20organization.pdf
_version_	1776103072641056768

The recruitment and selection process for the best marketing personnel in technical organization

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