Service quality in general insurance industry
The main purpose of this study is to investigate service quality of the general insurance industry using the service performance gap model. Under the service performance gap model a service performance gap is defined as the discrepancy between service performance expectations of customers and actual...
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Format: | Thesis |
Language: | English English |
Published: |
2012
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Online Access: | http://eprints.utem.edu.my/id/eprint/14559/1/Service_Quality_in_General_Insurance.pdf http://eprints.utem.edu.my/id/eprint/14559/7/Service%20quality%20in%20general%20insurance%20industry.pdf |
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