An emperical study on innovative traditional food products and customer acceptance using theory of planned behavior

The contribution of traditional foods to the diets of the people cannot be overlooked and also its contribution to social development such jobs opportunities and increases the family income for small scale traditional food industry. In order to preserve and sustaining the traditional foods for futur...

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Main Author:	Mohd Daud, Dalilah
Format:	Thesis
Language:	English English
Published:	2012
Subjects:	T Technology (General) TX Home economics
Online Access:	http://eprints.utem.edu.my/id/eprint/14580/1/An_Empirical_Study_on_Innovatif_Traditional_Food_Products_and_Customer_Acceptance_Using_Theory_of_Planned_Behavior.pdf http://eprints.utem.edu.my/id/eprint/14580/7/An%20emperical%20study%20on%20innovative%20traditional%20food%20products%20and%20customer%20acceptance%20using%20Theory%20of%20Planned%20Behavior.pdf
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id	my-utem-ep.14580
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spelling	my-utem-ep.145802023-05-26T11:16:31Z An emperical study on innovative traditional food products and customer acceptance using theory of planned behavior 2012 Mohd Daud, Dalilah T Technology (General) TX Home economics The contribution of traditional foods to the diets of the people cannot be overlooked and also its contribution to social development such jobs opportunities and increases the family income for small scale traditional food industry. In order to preserve and sustaining the traditional foods for future generation, the traditional food products business operators need to refine the processing, the packaging, the attribute of traditional foods and some innovation need to be made in response to the new societal needs. It is however important to get an insight into consumers' perceptions, expectations and attitudes towards innovations related to traditional food product. Thus, this study is conducted to find out the determinants that influence customers purchase intention and behavior towards the innovative traditional food products with the use of Theory of Planned Behavior. This study is also conducted to analyze the relationship of attitude, social norms and perceived behavior control towards purchase intention and behavior of innovative traditional food products. The data was collected about 120 consumers from shopping malls in Melaka. Factor analysis was proposed in this study. The multiple regressions were used to examine the relationship and to test the six hypotheses. Results showed that attitude, social norm and perceived behavior control have positive relationship towards the purchase intention and behavior of innovative traditional food products. 2012 Thesis http://eprints.utem.edu.my/id/eprint/14580/ http://eprints.utem.edu.my/id/eprint/14580/1/An_Empirical_Study_on_Innovatif_Traditional_Food_Products_and_Customer_Acceptance_Using_Theory_of_Planned_Behavior.pdf text en public http://eprints.utem.edu.my/id/eprint/14580/7/An%20emperical%20study%20on%20innovative%20traditional%20food%20products%20and%20customer%20acceptance%20using%20Theory%20of%20Planned%20Behavior.pdf text en validuser https://plh.utem.edu.my/cgi-bin/koha/opac-detail.pl?biblionumber=84885 mphil masters Universiti Teknikal Malaysia Melaka Faculty of Technology Management and Technopreneurship
institution	Universiti Teknikal Malaysia Melaka
collection	UTeM Repository
language	English English
topic	T Technology (General) TX Home economics
spellingShingle	T Technology (General) TX Home economics Mohd Daud, Dalilah An emperical study on innovative traditional food products and customer acceptance using theory of planned behavior
description	The contribution of traditional foods to the diets of the people cannot be overlooked and also its contribution to social development such jobs opportunities and increases the family income for small scale traditional food industry. In order to preserve and sustaining the traditional foods for future generation, the traditional food products business operators need to refine the processing, the packaging, the attribute of traditional foods and some innovation need to be made in response to the new societal needs. It is however important to get an insight into consumers' perceptions, expectations and attitudes towards innovations related to traditional food product. Thus, this study is conducted to find out the determinants that influence customers purchase intention and behavior towards the innovative traditional food products with the use of Theory of Planned Behavior. This study is also conducted to analyze the relationship of attitude, social norms and perceived behavior control towards purchase intention and behavior of innovative traditional food products. The data was collected about 120 consumers from shopping malls in Melaka. Factor analysis was proposed in this study. The multiple regressions were used to examine the relationship and to test the six hypotheses. Results showed that attitude, social norm and perceived behavior control have positive relationship towards the purchase intention and behavior of innovative traditional food products.
format	Thesis
qualification_name	Master of Philosophy (M.Phil.)
qualification_level	Master's degree
author	Mohd Daud, Dalilah
author_facet	Mohd Daud, Dalilah
author_sort	Mohd Daud, Dalilah
title	An emperical study on innovative traditional food products and customer acceptance using theory of planned behavior
title_short	An emperical study on innovative traditional food products and customer acceptance using theory of planned behavior
title_full	An emperical study on innovative traditional food products and customer acceptance using theory of planned behavior
title_fullStr	An emperical study on innovative traditional food products and customer acceptance using theory of planned behavior
title_full_unstemmed	An emperical study on innovative traditional food products and customer acceptance using theory of planned behavior
title_sort	emperical study on innovative traditional food products and customer acceptance using theory of planned behavior
granting_institution	Universiti Teknikal Malaysia Melaka
granting_department	Faculty of Technology Management and Technopreneurship
publishDate	2012
url	http://eprints.utem.edu.my/id/eprint/14580/1/An_Empirical_Study_on_Innovatif_Traditional_Food_Products_and_Customer_Acceptance_Using_Theory_of_Planned_Behavior.pdf http://eprints.utem.edu.my/id/eprint/14580/7/An%20emperical%20study%20on%20innovative%20traditional%20food%20products%20and%20customer%20acceptance%20using%20Theory%20of%20Planned%20Behavior.pdf
_version_	1776103073364574208

An emperical study on innovative traditional food products and customer acceptance using theory of planned behavior

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