Factors influencing tourist's loyalty : Melaka River Cruise

Tourist satisfaction is the key factor of successfulness in tourist industry. This is extremely important to clarify; which dimensions affect the satisfaction in tourist industry. This study was trying to explore factors that lead to tourist's loyalty in terms of choice tourist destinations. Th...

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Main Author:	Razak, Mirasukma
Format:	Thesis
Language:	English English
Published:	2013
Subjects:	H Social Sciences (General)
Online Access:	http://eprints.utem.edu.my/id/eprint/14632/1/Factors_influencing_tourist%27s_loyalty_Melaka_river_cruise.pdf http://eprints.utem.edu.my/id/eprint/14632/7/Factors%20influencing%20tourist%27s%20loyalty%20Melaka%20river%20cruise.pdf
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id	my-utem-ep.14632
record_format	uketd_dc
spelling	my-utem-ep.146322022-11-10T14:53:34Z Factors influencing tourist's loyalty : Melaka River Cruise 2013 Razak, Mirasukma H Social Sciences (General) Tourist satisfaction is the key factor of successfulness in tourist industry. This is extremely important to clarify; which dimensions affect the satisfaction in tourist industry. This study was trying to explore factors that lead to tourist's loyalty in terms of choice tourist destinations. This study was conducted three stages of data analysis for instance: descriptive statistics, exploratory factor analysis; and multiple regression analysis to test the hypothesis. Multiple Regressions was employed to identify the relationship among the variables. Results showed that Destination Image, Perceived Value and Service Quality have a positive relationship with tourist loyalty on tourist destination in Me/aka River Cruise. Explore of significant factors influencing tourist satisfaction for making strategic marketing plans to encourage tourists to visit in Malaysia. Incompletion, the outcome of this study provides a useful source of information for global marketers to understand and satisfaction, finally positive loyalty towards tourism destination in Malaysia Consequently, a review on the existing literature was conducted by this study and a model was presented including four variables and three causal hypotheses. 2013 Thesis http://eprints.utem.edu.my/id/eprint/14632/ http://eprints.utem.edu.my/id/eprint/14632/1/Factors_influencing_tourist%27s_loyalty_Melaka_river_cruise.pdf text en public http://eprints.utem.edu.my/id/eprint/14632/7/Factors%20influencing%20tourist%27s%20loyalty%20Melaka%20river%20cruise.pdf text en validuser https://plh.utem.edu.my/cgi-bin/koha/opac-detail.pl?biblionumber=85266 mphil masters Universiti Teknikal Malaysia Melaka Faculty of Technology Management and Technopreneurship
institution	Universiti Teknikal Malaysia Melaka
collection	UTeM Repository
language	English English
topic	H Social Sciences (General)
spellingShingle	H Social Sciences (General) Razak, Mirasukma Factors influencing tourist's loyalty : Melaka River Cruise
description	Tourist satisfaction is the key factor of successfulness in tourist industry. This is extremely important to clarify; which dimensions affect the satisfaction in tourist industry. This study was trying to explore factors that lead to tourist's loyalty in terms of choice tourist destinations. This study was conducted three stages of data analysis for instance: descriptive statistics, exploratory factor analysis; and multiple regression analysis to test the hypothesis. Multiple Regressions was employed to identify the relationship among the variables. Results showed that Destination Image, Perceived Value and Service Quality have a positive relationship with tourist loyalty on tourist destination in Me/aka River Cruise. Explore of significant factors influencing tourist satisfaction for making strategic marketing plans to encourage tourists to visit in Malaysia. Incompletion, the outcome of this study provides a useful source of information for global marketers to understand and satisfaction, finally positive loyalty towards tourism destination in Malaysia Consequently, a review on the existing literature was conducted by this study and a model was presented including four variables and three causal hypotheses.
format	Thesis
qualification_name	Master of Philosophy (M.Phil.)
qualification_level	Master's degree
author	Razak, Mirasukma
author_facet	Razak, Mirasukma
author_sort	Razak, Mirasukma
title	Factors influencing tourist's loyalty : Melaka River Cruise
title_short	Factors influencing tourist's loyalty : Melaka River Cruise
title_full	Factors influencing tourist's loyalty : Melaka River Cruise
title_fullStr	Factors influencing tourist's loyalty : Melaka River Cruise
title_full_unstemmed	Factors influencing tourist's loyalty : Melaka River Cruise
title_sort	factors influencing tourist's loyalty : melaka river cruise
granting_institution	Universiti Teknikal Malaysia Melaka
granting_department	Faculty of Technology Management and Technopreneurship
publishDate	2013
url	http://eprints.utem.edu.my/id/eprint/14632/1/Factors_influencing_tourist%27s_loyalty_Melaka_river_cruise.pdf http://eprints.utem.edu.my/id/eprint/14632/7/Factors%20influencing%20tourist%27s%20loyalty%20Melaka%20river%20cruise.pdf
_version_	1776103075765813248

Factors influencing tourist's loyalty : Melaka River Cruise

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