Structural model of customer satisfaction using the integration of kansei engineering and kano method
This research has been carried out based on the Kansei Engineering (KE) and Kano Method. The Kansei Engineering is used to identify and investigate the customer requirement based on the emotional feeling articulated in Semantic Differential word, while Kano Method (KM) is employed to identify the qu...
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| Main Author: | |
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| Format: | Thesis |
| Language: | English English |
| Published: |
2014
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| Subjects: | |
| Online Access: | http://eprints.utem.edu.my/id/eprint/14900/1/Structural%20model%20of%20customer%20satisfaction%20using%20the%20integration%20of%20Kansei%20Engineering%20and%20Kano%20method.pdf http://eprints.utem.edu.my/id/eprint/14900/2/Structural%20model%20of%20customer%20satisfaction%20using%20the%20integration%20of%20Kansei%20Engineering%20and%20Kano%20method.pdf |
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