The effectiveness of strategic partnership in conducting Malaysian fast food franchise industry in Indonesia

In Malaysia, there are lots of local fast food restaurants that are competing with each other especially in terms of penetrating new market which is overseas. Thus, this study is to find the relation in between the strategic partnership with perception of both franchisors and franchisees when conduc...

Full description

Saved in:

Bibliographic Details
Main Author:	Perdana, Ryan Aditya
Format:	Thesis
Language:	English English
Published:	2013
Subjects:	H Social Sciences (General) HF Commerce
Online Access:	http://eprints.utem.edu.my/id/eprint/15049/1/The%20effectiveness%20of%20strategic%20partnership%20in%20conducting%20Malaysia%20fast%20food%20franchise%20industry%20in%20Indonesia.pdf http://eprints.utem.edu.my/id/eprint/15049/2/The%20effectiveness%20of%20strategic%20partnership%20in%20conducting%20Malaysian%20fast%20food%20franchise%20industry%20in.pdf
Tags:	Add Tag No Tags, Be the first to tag this record!

id	my-utem-ep.15049
record_format	uketd_dc
spelling	my-utem-ep.150492022-11-10T16:37:01Z The effectiveness of strategic partnership in conducting Malaysian fast food franchise industry in Indonesia 2013 Perdana, Ryan Aditya H Social Sciences (General) HF Commerce In Malaysia, there are lots of local fast food restaurants that are competing with each other especially in terms of penetrating new market which is overseas. Thus, this study is to find the relation in between the strategic partnership with perception of both franchisors and franchisees when conducting fast food franchise business. This strategic partnership is categorized into 2 parts; strategic partnership and knowledge and resource sharing. The marketing tools are also studied to examine the decision making for both franchisors and franchisee before conducting fast food franchise business. 2013 Thesis http://eprints.utem.edu.my/id/eprint/15049/ http://eprints.utem.edu.my/id/eprint/15049/1/The%20effectiveness%20of%20strategic%20partnership%20in%20conducting%20Malaysia%20fast%20food%20franchise%20industry%20in%20Indonesia.pdf text en public http://eprints.utem.edu.my/id/eprint/15049/2/The%20effectiveness%20of%20strategic%20partnership%20in%20conducting%20Malaysian%20fast%20food%20franchise%20industry%20in.pdf text en validuser http://library.utem.edu.my:8000/elmu/index.jsp?module=webopac-d&action=fullDisplayRetriever.jsp&szMaterialNo=0000085664 mphil masters Universiti Teknikal Malaysia Melaka Faculty of Technology Management and Technopreneurship Othman, Norfaridatul Akmaliah
institution	Universiti Teknikal Malaysia Melaka
collection	UTeM Repository
language	English English
advisor	Othman, Norfaridatul Akmaliah
topic	H Social Sciences (General) HF Commerce
spellingShingle	H Social Sciences (General) HF Commerce Perdana, Ryan Aditya The effectiveness of strategic partnership in conducting Malaysian fast food franchise industry in Indonesia
description	In Malaysia, there are lots of local fast food restaurants that are competing with each other especially in terms of penetrating new market which is overseas. Thus, this study is to find the relation in between the strategic partnership with perception of both franchisors and franchisees when conducting fast food franchise business. This strategic partnership is categorized into 2 parts; strategic partnership and knowledge and resource sharing. The marketing tools are also studied to examine the decision making for both franchisors and franchisee before conducting fast food franchise business.
format	Thesis
qualification_name	Master of Philosophy (M.Phil.)
qualification_level	Master's degree
author	Perdana, Ryan Aditya
author_facet	Perdana, Ryan Aditya
author_sort	Perdana, Ryan Aditya
title	The effectiveness of strategic partnership in conducting Malaysian fast food franchise industry in Indonesia
title_short	The effectiveness of strategic partnership in conducting Malaysian fast food franchise industry in Indonesia
title_full	The effectiveness of strategic partnership in conducting Malaysian fast food franchise industry in Indonesia
title_fullStr	The effectiveness of strategic partnership in conducting Malaysian fast food franchise industry in Indonesia
title_full_unstemmed	The effectiveness of strategic partnership in conducting Malaysian fast food franchise industry in Indonesia
title_sort	effectiveness of strategic partnership in conducting malaysian fast food franchise industry in indonesia
granting_institution	Universiti Teknikal Malaysia Melaka
granting_department	Faculty of Technology Management and Technopreneurship
publishDate	2013
url	http://eprints.utem.edu.my/id/eprint/15049/1/The%20effectiveness%20of%20strategic%20partnership%20in%20conducting%20Malaysia%20fast%20food%20franchise%20industry%20in%20Indonesia.pdf http://eprints.utem.edu.my/id/eprint/15049/2/The%20effectiveness%20of%20strategic%20partnership%20in%20conducting%20Malaysian%20fast%20food%20franchise%20industry%20in.pdf
_version_	1776103093441658880

The effectiveness of strategic partnership in conducting Malaysian fast food franchise industry in Indonesia

Similar Items