CRM Impact On SMEs Performance In Malaysian Food Manufacturing Industry

Customer relationship management (CRM) has been successfully implemented in the service industry as well as in large organizations. However, the application of CRM in Small and Medium Enterprises (SMEs) are still arguable. This study aims is to investigate the potential of CRM practices in enhancing...

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Bibliographic Details
Main Author: Mohamad, Siti Hajar
Format: Thesis
Language:English
English
Published: 2015
Subjects:
Online Access:http://eprints.utem.edu.my/id/eprint/16770/1/CRM%20Impact%20On%20SMEs%20Performance%20In%20Malaysian%20Food%20Manufacturing%20Industry.pdf
http://eprints.utem.edu.my/id/eprint/16770/2/CRM%20impact%20on%20SMEs%20performance%20in%20Malaysian%20food%20manufacturing%20industry.pdf
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