CRM Impact On SMEs Performance In Malaysian Food Manufacturing Industry

CRM Impact On SMEs Performance In Malaysian Food Manufacturing Industry

Customer relationship management (CRM) has been successfully implemented in the service industry as well as in large organizations. However, the application of CRM in Small and Medium Enterprises (SMEs) are still arguable. This study aims is to investigate the potential of CRM practices in enhancing...

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书目详细资料
主要作者:	Mohamad, Siti Hajar
格式:	Thesis
语言:	English English
出版:	2015
主题:	H Social Sciences (General) HF Commerce
在线阅读:	http://eprints.utem.edu.my/id/eprint/16770/1/CRM%20Impact%20On%20SMEs%20Performance%20In%20Malaysian%20Food%20Manufacturing%20Industry.pdf http://eprints.utem.edu.my/id/eprint/16770/2/CRM%20impact%20on%20SMEs%20performance%20in%20Malaysian%20food%20manufacturing%20industry.pdf
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