The Effectiveness Study On User Interface Design (UID) For Local Cosmetic Website By Apllying Theories Of Aesthetics

The aim of this research paper is to figure out user’s feelings about Graphical User Interface design on websites by adopting aesthetic theories. Five aesthetic principles are illustrated in the literature study, which are golden section, dynamic symmetry, Gestalt laws, colour harmony and Goethe’s c...

Full description

Saved in:

Bibliographic Details
Main Author:	Mihat, Mohammad Fariq
Format:	Thesis
Language:	English English
Published:	2016
Subjects:	Q Science (General) QA76 Computer software
Online Access:	http://eprints.utem.edu.my/id/eprint/18546/1/The%20Effectiveness%20Study%20On%20User%20Interface%20Design%28UID%29%20For%20Local%20Cosmetic%20Website%20By%20Apllying%20Theories%20Of%20Aesthetics%2024%20Pages.pdf http://eprints.utem.edu.my/id/eprint/18546/2/The%20Effectiveness%20Study%20On%20User%20Interface%20Design%28UID%29%20For%20Local%20Cosmetic%20Website%20By%20Apllying%20Theories%20Of%20Aesthetics.pdf
Tags:	Add Tag No Tags, Be the first to tag this record!

id	my-utem-ep.18546
record_format	uketd_dc
institution	Universiti Teknikal Malaysia Melaka
collection	UTeM Repository
language	English English
advisor	Zakaria, Mohd Hafiz
topic	Q Science (General) QA76 Computer software
spellingShingle	Q Science (General) QA76 Computer software Mihat, Mohammad Fariq The Effectiveness Study On User Interface Design (UID) For Local Cosmetic Website By Apllying Theories Of Aesthetics
description	The aim of this research paper is to figure out user’s feelings about Graphical User Interface design on websites by adopting aesthetic theories. Five aesthetic principles are illustrated in the literature study, which are golden section, dynamic symmetry, Gestalt laws, colour harmony and Goethe’s colour theory. Qualitative research method is conducted as the way to explore user’s behaviour and feelings. The researcher provides two websites, one of which is designed by breaking down all those five theories and another one is designed by following all the aesthetic principles. Interviews are used as the method for collecting data from interviewees. The interviewees are selected from different department in Kolej Poly-Tech Mara Batu Pahat. Close-ended questionnaire and method is utilized by converting the interview conversation records to text-based data. Highlighting and marking the important and related data, and analysising do them the coding analysis by relating data to corresponding design theories. The study found that the website design by applying aesthetic theories provided better visual effect and usability to user. It not only visually pleased the user, but also helped users accomplish specific task efficiently and accurately. It is also give satisfaction to user when they look the website.
format	Thesis
qualification_name	Master of Philosophy (M.Phil.)
qualification_level	Master's degree
author	Mihat, Mohammad Fariq
author_facet	Mihat, Mohammad Fariq
author_sort	Mihat, Mohammad Fariq
title	The Effectiveness Study On User Interface Design (UID) For Local Cosmetic Website By Apllying Theories Of Aesthetics
title_short	The Effectiveness Study On User Interface Design (UID) For Local Cosmetic Website By Apllying Theories Of Aesthetics
title_full	The Effectiveness Study On User Interface Design (UID) For Local Cosmetic Website By Apllying Theories Of Aesthetics
title_fullStr	The Effectiveness Study On User Interface Design (UID) For Local Cosmetic Website By Apllying Theories Of Aesthetics
title_full_unstemmed	The Effectiveness Study On User Interface Design (UID) For Local Cosmetic Website By Apllying Theories Of Aesthetics
title_sort	effectiveness study on user interface design (uid) for local cosmetic website by apllying theories of aesthetics
granting_institution	Universiti Teknikal Malaysia Melaka
granting_department	Faculty of Information and Communication Technology
publishDate	2016
url	http://eprints.utem.edu.my/id/eprint/18546/1/The%20Effectiveness%20Study%20On%20User%20Interface%20Design%28UID%29%20For%20Local%20Cosmetic%20Website%20By%20Apllying%20Theories%20Of%20Aesthetics%2024%20Pages.pdf http://eprints.utem.edu.my/id/eprint/18546/2/The%20Effectiveness%20Study%20On%20User%20Interface%20Design%28UID%29%20For%20Local%20Cosmetic%20Website%20By%20Apllying%20Theories%20Of%20Aesthetics.pdf
_version_	1747833933787037696
spelling	my-utem-ep.185462021-10-08T15:14:53Z The Effectiveness Study On User Interface Design (UID) For Local Cosmetic Website By Apllying Theories Of Aesthetics 2016 Mihat, Mohammad Fariq Q Science (General) QA76 Computer software The aim of this research paper is to figure out user’s feelings about Graphical User Interface design on websites by adopting aesthetic theories. Five aesthetic principles are illustrated in the literature study, which are golden section, dynamic symmetry, Gestalt laws, colour harmony and Goethe’s colour theory. Qualitative research method is conducted as the way to explore user’s behaviour and feelings. The researcher provides two websites, one of which is designed by breaking down all those five theories and another one is designed by following all the aesthetic principles. Interviews are used as the method for collecting data from interviewees. The interviewees are selected from different department in Kolej Poly-Tech Mara Batu Pahat. Close-ended questionnaire and method is utilized by converting the interview conversation records to text-based data. Highlighting and marking the important and related data, and analysising do them the coding analysis by relating data to corresponding design theories. The study found that the website design by applying aesthetic theories provided better visual effect and usability to user. It not only visually pleased the user, but also helped users accomplish specific task efficiently and accurately. It is also give satisfaction to user when they look the website. UTeM 2016 Thesis http://eprints.utem.edu.my/id/eprint/18546/ http://eprints.utem.edu.my/id/eprint/18546/1/The%20Effectiveness%20Study%20On%20User%20Interface%20Design%28UID%29%20For%20Local%20Cosmetic%20Website%20By%20Apllying%20Theories%20Of%20Aesthetics%2024%20Pages.pdf text en public http://eprints.utem.edu.my/id/eprint/18546/2/The%20Effectiveness%20Study%20On%20User%20Interface%20Design%28UID%29%20For%20Local%20Cosmetic%20Website%20By%20Apllying%20Theories%20Of%20Aesthetics.pdf text en validuser https://plh.utem.edu.my/cgi-bin/koha/opac-detail.pl?biblionumber=101005 mphil masters Universiti Teknikal Malaysia Melaka Faculty of Information and Communication Technology Zakaria, Mohd Hafiz 1. (2011). aesthetics. Cambridge Dictionaries Online, Cambridge University Press. 2. Davis, F. D. (1989). "Perceived Usefulness, Perceived Ease of Use, and User Acceptance of Information Technology." MIS Quarterly 13(3): 319-340. 3. Lavie, T. and Tractinsky, N. (2004). "Assessing dimensions of perceived visual aesthetics of web sites." International Journal of Human-Computer Studies 60(3): 269-298. 4. Nazir, J., Naseem, N., & Khan, A. A. (2015). Interface Design with Aesthetic and Affordance Theory: A Survey. 5. Ngo, D. C. L., Teo, L. S., & Byrne, J. G. (2003). Modelling interface aesthetics. Information Sciences, 152, 25-46. 6. Tractinsky, N., Lavie, T. (2003) Assessing dimensions of perceived visual aesthetics of web sites. 7. Tractinsky, N., (2013) Replicating and Extending Research on Relations between Visual Aesthetics and Usability. RepliCHI 2013: 24-28. 8. Tractinsky, N. (1997). Aesthetics and apparent usability: empirically assessing cultural and methodological issues. Proceedings of the SIGCHI conference on Human factors in computing systems. Atlanta, Georgia, United States, ACM: 115-122. 9. Lindgaard, G., Fernandes, G., Dudek, C. and Brown, J. (2006). "Attention web designers: You have 50 milliseconds to make a good first impression!" Behaviour & Information Technology 25(2): 115-126. 10. Avery, C. (2005). Only screen deep? Evaluating aesthetics, usability, and 11. satisfaction in informational websites Master of Arts University of Central Florida. 12. Lavie, T. and Tractinsky, N. (2004). "Assessing dimensions of perceived visual aesthetics of web sites." International Journal of Human-Computer Studies 60(3): 269-298. 13. Sonderegger, A. and Sauer, J. (2010). "The influence of design aesthetics in usability testing: Effects on user performance and perceived usability." Applied Ergonomics 41(3): 403-410. 14. Miller, C. (2011). "Aesthetics and e-assessment: the interplay of emotional design and learner performance." Distance Education 32(3): 307-337 15. De Angeli, A., Sutcliffe, A., & Hartmann, J. (2006). Interaction, usability and aesthetics: What influences users’ preferences? Proceedings of the 6th Conference on Designing Interactive Systems. doi:10.1145/1142405.1142446 16. Moshagen M., Thielsch M.T. (2010). Facets of visual aesthetics. Lehrstuhl Psychologie III, University of Mannheim, Schloss, EO 254, 68133 Mannheim, Germany 17. Tractinsky, N., (2013) Replicating and Extending Research on Relations between Visual Aesthetics and Usability. RepliCHI 2013: 24-28. 18. Tschacher, W., Greenwood, S., Kirchberg, V., Wintzerith, S., van den Berg, K., & Tröndle, M. (2012). Physiological correlates of aesthetic perception of artworks in a museum. Psychology of Aesthetics, Creativity, and the Arts. doi:10.1037/a0023845 19. Hui-Ming K., & Cheng-Wu, C. (2011). Application of quality function deployment to improve the quality of Internet shopping website interface design. International Journal of Innovative Computing, Information and Control Volume 7, Number 1, January 2011, ICIC International 2011 ISSN 1349-4198. 20. Erin C., & Youn-Kyung, K. (2012). The effects of website designs, self-congruity and flow on behavioral intention. International Journal of Design vol 6, No.2 2012. 21. Noor F. (2015). Internet marketing adoption by small business enterprise in Malaysia. International Journal of Business and Social Science. Vol. 6. No. 1: January 2015. 22. Okan A. (2012). Marketing to teenagers: The influence of color, ethnicity and gender. International Journal of Business and Social Science. Vol. 3. No. 22: [Special issue-November 2012]. 23. Lim y., Azizah O., & Ramayah, T. (2015). Online purchase: A study of generation Y in Malaysia. International Journal of Business and Management; Vol 10, No. 6; 2015. 24. Guralnick, D. A. (2006). User Interface Design for Effective, Engaging E-Learning. Retrieved August, 16, 2008. 25. Subaramaniam, K., Baker, O. F., & Kabbany, N. (2011). User Interface Design, Standards & Guidelines for Web Applications Based on Human Personality Types. International Journal on Advanced Science, Engineering and Information Technology, 1(3), 294-297. 26. San, L. Y., Sim, T. Y., Ling, T. C. N., & Hock, N. T. (2012). Cosmetic Product: A Study of Malaysian Women Shoppers in Cyberspace. World Applied Sciences Journal, 20(11), 1529-1533. 27. Musa, H., Mohamad, M. A. B., Juhaini Jabar, J. M. S., & Azmi, F. R. (2014). THE INTENTION IN PURCHASING ONLINE FROM PRODUCT ATTRIBUTES. 28. Jin, L. Y., Osman, A., Romle, A. R., & Haji-Othman, Y. (2015). Attitude towards Online Shopping Activities in Malaysia Public University. Mediterranean Journal of Social Sciences, 6(2S1), 456. 29. Mansor, N., Ali, D. M., & Yaacob, M. R. (2010). Cosmetic usage in Malaysia: understanding of the major determinants affecting the users. International Journal of Business and Social Science, 1(3), 273-281. 30. Buss, D. M. (1988). The evolution of human intrasexual competition: Tactics of mate attraction. Journal of Personality and Social Psychology, 54, 616-628. 31. Elliot, A. J., & Niesta, D. (2008). Romantic red: Red enhances men's attraction to women. Journal of Personality and Social Psychology, 95(5), 1150-1164. 32. Fink, B., Grammer, K., & Thornhill, R. (2001). Human (Homo sapiens) facial attractiveness in relation to skin texture and color. Journal of Comparative Psychology, 115(1), 92-99. 33. Guéguen, N. (2012). Does red lipstick really attract men? An evaluation in a bar.International Journal of Psychological Studies, 4, 206-209 34. Jones, D., Brace, C. L., Jankowiak, W., Laland, K. N., Musselman, L. E., Langlois, J. H., ... & Symons, D. (1995). Sexual selection, physical attractiveness, and facial neoteny: cross-cultural evidence and implications [and comments and reply]. Current Anthropology, 723-748. 35. Mulhern, R., Fieldman, G., Hussey, T., Lévêque, J. L., & Pineau, P. (2003). Do cosmetics enhance female Caucasian facial attractiveness?. International Journal of Cosmetic Science, 25, 199-205. 36. Nash, R., Fieldman, G., Hussey, T., Lévêque, J. L., & Pineau, P. (2006). Cosmetics: They influence more than Caucasian female facial attractiveness. Journal of Applied Social Psychology, 36, 493-504. 37. Stephen, I. D., & McKeegan, A. M. (2010). Lip colour affects perceived sex typicality and attractiveness of human faces. Perception, 39, 1104-1110 38. Thornhill, R., & Gangestad, S. W. (1993). Human facial beauty. Human Nature, 4, 237-269. 39. Martyn Shuttleworth (Nov 3, 2009). Pretest-Posttest Designs. Retrieved Jun 20, 2016 from Explorable.com: https://explorable.com/pretest-posttest-designs 40. Barsan, V., & Merticariu, A. (2016). Goethe’s theory of colors between the ancient philosophy, middle ages occultism and modern science. Cogent Arts & Humanities, 3(1), 1145569.

The Effectiveness Study On User Interface Design (UID) For Local Cosmetic Website By Apllying Theories Of Aesthetics

Similar Items