Motivational factors in privacy protection behaviour model for social networking sites

Social Networking Sites (SNSs) have exponentially grown over the past decade. They offer a variety of tools that facilitates communication and information sharing. Despite its conveniences, uncontrolled sharing can lead to the loss and exploitation of privacy. Besides, privacy protection behaviour t...

Full description

Saved in:

Bibliographic Details
Main Author:	Othman, Nur Fadzilah
Format:	Thesis
Language:	English English
Published:	2017
Subjects:	H Social Sciences (General) HF Commerce
Online Access:	http://eprints.utem.edu.my/id/eprint/20492/1/Motivational%20Factors%20In%20Privacy%20Protection%20Behaviour%20Model%20For%20Social%20Networking%20Sites.pdf http://eprints.utem.edu.my/id/eprint/20492/2/Motivational%20factors%20in%20privacy%20protection%20behaviour%20model%20for%20social%20networking%20sites.pdf
Tags:	Add Tag No Tags, Be the first to tag this record!

id	my-utem-ep.20492
record_format	uketd_dc
spelling	my-utem-ep.204922022-06-03T16:10:29Z Motivational factors in privacy protection behaviour model for social networking sites 2017 Othman, Nur Fadzilah H Social Sciences (General) HF Commerce Social Networking Sites (SNSs) have exponentially grown over the past decade. They offer a variety of tools that facilitates communication and information sharing. Despite its conveniences, uncontrolled sharing can lead to the loss and exploitation of privacy. Besides, privacy protection behaviour to protect oneself from SNS risks and threats must be emphasizes because more factor may be contribute to privacy protection behaviour, but issues of related to motivational factors of privacy protection behaviour are as of yet, unexplored. This study focuses on the motivational factors of privacy protection behaviour.This study utilised a quantitative research approach through questionnaires. The population of the study comprised of third-year undergraduates from Malaysian public universities. The minimum sample size was determined to be 355 although 497 quesionnaires were distributed. The respondents were selected based on proportional stratified sampling technique. The research instrument was adapted from previous studies, divided into three sections, and validated by a panel of experts from the field of information technology. The data was analysed using SPSS version 22.0 and AMOS version 20.0. The results reveal a moderate level of privacy protection behaviour. The perceived vulnerability was found to be the most salient factor in motivating the adoption of privacy protection behaviour with the mediation of information privacy concern, followed by perceived severity, anonymity of self and others, intrusiveness, self-efficacy and response efficacy. Rewards were also found to be mediated by information privacy concern towards privacy protection behaviour although in a negative fashion. The results attained from the analysis produced a model that predicts the motivational factors of privacy protection behaviour among undergraduates. The model was confirmed to account for 61% of the variance (adjusted R2) in privacy protection behaviour. Expert validation was conducted to better understand the survey results and to obtain validation from experts. Several implications were also drawn from the results of the study. The Protection Motivation Theory (PMT) was tested and expanded upon by the integration of the Hyperpersonal Communication theory (HCT). Through this amalgamation as one mediator, the proposed predictive model is definitive and provides a foundation to guide future research in related fields of study. 2017 Thesis http://eprints.utem.edu.my/id/eprint/20492/ http://eprints.utem.edu.my/id/eprint/20492/1/Motivational%20Factors%20In%20Privacy%20Protection%20Behaviour%20Model%20For%20Social%20Networking%20Sites.pdf text en public http://eprints.utem.edu.my/id/eprint/20492/2/Motivational%20factors%20in%20privacy%20protection%20behaviour%20model%20for%20social%20networking%20sites.pdf text en validuser https://plh.utem.edu.my/cgi-bin/koha/opac-detail.pl?biblionumber=106104 phd doctoral Universiti Teknikal Malaysia Melaka Faculty Of Information And Communication Technology Ahmad, Rabiah Sedek, Muliati
institution	Universiti Teknikal Malaysia Melaka
collection	UTeM Repository
language	English English
advisor	Ahmad, Rabiah Sedek, Muliati
topic	H Social Sciences (General) HF Commerce
spellingShingle	H Social Sciences (General) HF Commerce Othman, Nur Fadzilah Motivational factors in privacy protection behaviour model for social networking sites
description	Social Networking Sites (SNSs) have exponentially grown over the past decade. They offer a variety of tools that facilitates communication and information sharing. Despite its conveniences, uncontrolled sharing can lead to the loss and exploitation of privacy. Besides, privacy protection behaviour to protect oneself from SNS risks and threats must be emphasizes because more factor may be contribute to privacy protection behaviour, but issues of related to motivational factors of privacy protection behaviour are as of yet, unexplored. This study focuses on the motivational factors of privacy protection behaviour.This study utilised a quantitative research approach through questionnaires. The population of the study comprised of third-year undergraduates from Malaysian public universities. The minimum sample size was determined to be 355 although 497 quesionnaires were distributed. The respondents were selected based on proportional stratified sampling technique. The research instrument was adapted from previous studies, divided into three sections, and validated by a panel of experts from the field of information technology. The data was analysed using SPSS version 22.0 and AMOS version 20.0. The results reveal a moderate level of privacy protection behaviour. The perceived vulnerability was found to be the most salient factor in motivating the adoption of privacy protection behaviour with the mediation of information privacy concern, followed by perceived severity, anonymity of self and others, intrusiveness, self-efficacy and response efficacy. Rewards were also found to be mediated by information privacy concern towards privacy protection behaviour although in a negative fashion. The results attained from the analysis produced a model that predicts the motivational factors of privacy protection behaviour among undergraduates. The model was confirmed to account for 61% of the variance (adjusted R2) in privacy protection behaviour. Expert validation was conducted to better understand the survey results and to obtain validation from experts. Several implications were also drawn from the results of the study. The Protection Motivation Theory (PMT) was tested and expanded upon by the integration of the Hyperpersonal Communication theory (HCT). Through this amalgamation as one mediator, the proposed predictive model is definitive and provides a foundation to guide future research in related fields of study.
format	Thesis
qualification_name	Doctor of Philosophy (PhD.)
qualification_level	Doctorate
author	Othman, Nur Fadzilah
author_facet	Othman, Nur Fadzilah
author_sort	Othman, Nur Fadzilah
title	Motivational factors in privacy protection behaviour model for social networking sites
title_short	Motivational factors in privacy protection behaviour model for social networking sites
title_full	Motivational factors in privacy protection behaviour model for social networking sites
title_fullStr	Motivational factors in privacy protection behaviour model for social networking sites
title_full_unstemmed	Motivational factors in privacy protection behaviour model for social networking sites
title_sort	motivational factors in privacy protection behaviour model for social networking sites
granting_institution	Universiti Teknikal Malaysia Melaka
granting_department	Faculty Of Information And Communication Technology
publishDate	2017
url	http://eprints.utem.edu.my/id/eprint/20492/1/Motivational%20Factors%20In%20Privacy%20Protection%20Behaviour%20Model%20For%20Social%20Networking%20Sites.pdf http://eprints.utem.edu.my/id/eprint/20492/2/Motivational%20factors%20in%20privacy%20protection%20behaviour%20model%20for%20social%20networking%20sites.pdf
_version_	1747833970496634880

Motivational factors in privacy protection behaviour model for social networking sites

Similar Items