The Purchase Decision Of Online Consumers Towards On Product Quality Of Lazada Among FPTT, UTeM Students

This research paper is to determine the purchase decision of online consumers towards on the product quality of Lazada. This research paper will be focus to students who studied at Faculty of Technology Management and Technopreneurship (FPTT), Universiti Teknikal Malaysia Melaka (UTeM). Qualitative...

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Main Author:	Cheong, Yoke Teng
Format:	Thesis
Language:	English English
Published:	2018
Subjects:	H Social Sciences (General) HF Commerce
Online Access:	http://eprints.utem.edu.my/id/eprint/23214/1/The%20Purchase%20Decision%20Of%20Online%20Consumers%20Towards%20On%20Product%20Quality%20Of%20Lazada%20Among%20FPTT%2C%20UTeM%20Students%20-%20Cheong%20Yoke%20Teng%20-%2024%20Pages.pdf http://eprints.utem.edu.my/id/eprint/23214/2/The%20purchase%20decision%20of%20online%20consumers%20towards%20on%20product%20quality%20of%20Lazada%20among%20FPTT%2C%20UTeM%20students.pdf
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spelling	my-utem-ep.232142024-08-06T13:00:00Z The Purchase Decision Of Online Consumers Towards On Product Quality Of Lazada Among FPTT, UTeM Students 2018 Cheong, Yoke Teng H Social Sciences (General) HF Commerce This research paper is to determine the purchase decision of online consumers towards on the product quality of Lazada. This research paper will be focus to students who studied at Faculty of Technology Management and Technopreneurship (FPTT), Universiti Teknikal Malaysia Melaka (UTeM). Qualitative analysis which questionnaire will be provided with reliable questions to those respondents. Thus, the SPSS software will be used for data analysis in this research paper to verify the relationship between the purchase decision and product quality such as reliability analysis, correlation analysis, multiple regression and hypothesis testing. The independent variables include characteristics, functionality and perceived value of products. However, the items of dependent variables include customer satisfaction, loyalty, repurchase intention and reputation. There are 272 respondents were involving in this research paper. Through the data analysis, it shows the strong relationship between those variables which means that the purchase decision has great impact to product quality of Lazada. UTeM 2018 Thesis http://eprints.utem.edu.my/id/eprint/23214/ http://eprints.utem.edu.my/id/eprint/23214/1/The%20Purchase%20Decision%20Of%20Online%20Consumers%20Towards%20On%20Product%20Quality%20Of%20Lazada%20Among%20FPTT%2C%20UTeM%20Students%20-%20Cheong%20Yoke%20Teng%20-%2024%20Pages.pdf text en public http://eprints.utem.edu.my/id/eprint/23214/2/The%20purchase%20decision%20of%20online%20consumers%20towards%20on%20product%20quality%20of%20Lazada%20among%20FPTT%2C%20UTeM%20students.pdf text en validuser http://plh.utem.edu.my/cgi-bin/koha/opac-detail.pl?biblionumber=113022 Universiti Teknikal Malaysia Melaka Faculty of Technology Management And Technopreneurship
institution	Universiti Teknikal Malaysia Melaka
collection	UTeM Repository
language	English English
topic	H Social Sciences (General) HF Commerce
spellingShingle	H Social Sciences (General) HF Commerce Cheong, Yoke Teng The Purchase Decision Of Online Consumers Towards On Product Quality Of Lazada Among FPTT, UTeM Students
description	This research paper is to determine the purchase decision of online consumers towards on the product quality of Lazada. This research paper will be focus to students who studied at Faculty of Technology Management and Technopreneurship (FPTT), Universiti Teknikal Malaysia Melaka (UTeM). Qualitative analysis which questionnaire will be provided with reliable questions to those respondents. Thus, the SPSS software will be used for data analysis in this research paper to verify the relationship between the purchase decision and product quality such as reliability analysis, correlation analysis, multiple regression and hypothesis testing. The independent variables include characteristics, functionality and perceived value of products. However, the items of dependent variables include customer satisfaction, loyalty, repurchase intention and reputation. There are 272 respondents were involving in this research paper. Through the data analysis, it shows the strong relationship between those variables which means that the purchase decision has great impact to product quality of Lazada.
format	Thesis
author	Cheong, Yoke Teng
author_facet	Cheong, Yoke Teng
author_sort	Cheong, Yoke Teng
title	The Purchase Decision Of Online Consumers Towards On Product Quality Of Lazada Among FPTT, UTeM Students
title_short	The Purchase Decision Of Online Consumers Towards On Product Quality Of Lazada Among FPTT, UTeM Students
title_full	The Purchase Decision Of Online Consumers Towards On Product Quality Of Lazada Among FPTT, UTeM Students
title_fullStr	The Purchase Decision Of Online Consumers Towards On Product Quality Of Lazada Among FPTT, UTeM Students
title_full_unstemmed	The Purchase Decision Of Online Consumers Towards On Product Quality Of Lazada Among FPTT, UTeM Students
title_sort	purchase decision of online consumers towards on product quality of lazada among fptt, utem students
granting_institution	Universiti Teknikal Malaysia Melaka
granting_department	Faculty of Technology Management And Technopreneurship
publishDate	2018
url	http://eprints.utem.edu.my/id/eprint/23214/1/The%20Purchase%20Decision%20Of%20Online%20Consumers%20Towards%20On%20Product%20Quality%20Of%20Lazada%20Among%20FPTT%2C%20UTeM%20Students%20-%20Cheong%20Yoke%20Teng%20-%2024%20Pages.pdf http://eprints.utem.edu.my/id/eprint/23214/2/The%20purchase%20decision%20of%20online%20consumers%20towards%20on%20product%20quality%20of%20Lazada%20among%20FPTT%2C%20UTeM%20students.pdf
_version_	1811771868636512256

The Purchase Decision Of Online Consumers Towards On Product Quality Of Lazada Among FPTT, UTeM Students

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