A Study Of Determinants Of Green Purchase Intention Towards Green Product

Today’s we can see a dynamic growth competitive business environment between sector in term of technologies, management and industry and everything we doing in our daily life is going green. “Going green” means to pursue knowledge and practices that can lead to more environmentally friendly and ecol...

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Main Author:	Ismail, Rasyidah
Format:	Thesis
Language:	English English
Published:	2018
Subjects:	H Social Sciences (General) HF Commerce
Online Access:	http://eprints.utem.edu.my/id/eprint/23216/1/A%20Study%20Of%20Determinants%20Of%20Green%20Purchase%20Intention%20Towards%20Green%20Product%20-%20Rasyidah%20Ismail%20-%2024%20Pages.pdf http://eprints.utem.edu.my/id/eprint/23216/2/A%20study%20of%20determinants%20of%20green%20purchase%20intention%20towards%20green%20product.pdf
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spelling	my-utem-ep.232162024-08-06T11:03:33Z A Study Of Determinants Of Green Purchase Intention Towards Green Product 2018 Ismail, Rasyidah H Social Sciences (General) HF Commerce Today’s we can see a dynamic growth competitive business environment between sector in term of technologies, management and industry and everything we doing in our daily life is going green. “Going green” means to pursue knowledge and practices that can lead to more environmentally friendly and ecologically responsible decisions and lifestyle, which can help protect the environment and sustain its natural resources for current and future generations. The definition of green products are energy efficient, durable and often have low maintenance requirements. Free of Ozone depleting chemicals, toxic compounds and do not produce toxic by-products. Often made of recycled materials or content or from renewable and sustainable sources. The determinants of green purchase intention of green product which is environmental attitude, subjective norm, perceived behavioral control, eco-label and price sensitivity. This five elements contribute the factor that influence the green product daily. Further investigation reveals that environment advertising enjoys a modest and positive impact on the relationship between independent variable and green purchasing intention. The results gives marketers an overview of the factor that influence of buying consumer green products. This will help marketers to develop deep holistic strategies and tactics according to the findings to appeal consumers, which ultimately achieved green sales is expected products that require different marketing strategies than conventional products. Implications for advanced marketers discussed. UTeM 2018 Thesis http://eprints.utem.edu.my/id/eprint/23216/ http://eprints.utem.edu.my/id/eprint/23216/1/A%20Study%20Of%20Determinants%20Of%20Green%20Purchase%20Intention%20Towards%20Green%20Product%20-%20Rasyidah%20Ismail%20-%2024%20Pages.pdf text en public http://eprints.utem.edu.my/id/eprint/23216/2/A%20study%20of%20determinants%20of%20green%20purchase%20intention%20towards%20green%20product.pdf text en validuser http://plh.utem.edu.my/cgi-bin/koha/opac-detail.pl?biblionumber=113025 Universiti Teknikal Malaysia Melaka Faculty of Technology Management And Technopreneurship
institution	Universiti Teknikal Malaysia Melaka
collection	UTeM Repository
language	English English
topic	H Social Sciences (General) HF Commerce
spellingShingle	H Social Sciences (General) HF Commerce Ismail, Rasyidah A Study Of Determinants Of Green Purchase Intention Towards Green Product
description	Today’s we can see a dynamic growth competitive business environment between sector in term of technologies, management and industry and everything we doing in our daily life is going green. “Going green” means to pursue knowledge and practices that can lead to more environmentally friendly and ecologically responsible decisions and lifestyle, which can help protect the environment and sustain its natural resources for current and future generations. The definition of green products are energy efficient, durable and often have low maintenance requirements. Free of Ozone depleting chemicals, toxic compounds and do not produce toxic by-products. Often made of recycled materials or content or from renewable and sustainable sources. The determinants of green purchase intention of green product which is environmental attitude, subjective norm, perceived behavioral control, eco-label and price sensitivity. This five elements contribute the factor that influence the green product daily. Further investigation reveals that environment advertising enjoys a modest and positive impact on the relationship between independent variable and green purchasing intention. The results gives marketers an overview of the factor that influence of buying consumer green products. This will help marketers to develop deep holistic strategies and tactics according to the findings to appeal consumers, which ultimately achieved green sales is expected products that require different marketing strategies than conventional products. Implications for advanced marketers discussed.
format	Thesis
author	Ismail, Rasyidah
author_facet	Ismail, Rasyidah
author_sort	Ismail, Rasyidah
title	A Study Of Determinants Of Green Purchase Intention Towards Green Product
title_short	A Study Of Determinants Of Green Purchase Intention Towards Green Product
title_full	A Study Of Determinants Of Green Purchase Intention Towards Green Product
title_fullStr	A Study Of Determinants Of Green Purchase Intention Towards Green Product
title_full_unstemmed	A Study Of Determinants Of Green Purchase Intention Towards Green Product
title_sort	study of determinants of green purchase intention towards green product
granting_institution	Universiti Teknikal Malaysia Melaka
granting_department	Faculty of Technology Management And Technopreneurship
publishDate	2018
url	http://eprints.utem.edu.my/id/eprint/23216/1/A%20Study%20Of%20Determinants%20Of%20Green%20Purchase%20Intention%20Towards%20Green%20Product%20-%20Rasyidah%20Ismail%20-%2024%20Pages.pdf http://eprints.utem.edu.my/id/eprint/23216/2/A%20study%20of%20determinants%20of%20green%20purchase%20intention%20towards%20green%20product.pdf
_version_	1811771868889219072

A Study Of Determinants Of Green Purchase Intention Towards Green Product

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