The Customer Perception Influence The Purchase Intention Of Milo Breakfast Cereals

As what show in chapter 1,the eating habit in the recent years have changed the customer perception on breakfast cereals in Malaysia.Customer perception is very important in the purchase intention.Customer perception are considered as the perception of a customer towards a products or service includ...

Full description

Saved in:

Bibliographic Details
Main Author:	Ai Peng, Chan
Format:	Thesis
Language:	English English
Published:	2018
Subjects:	H Social Sciences (General) HF Commerce
Online Access:	http://eprints.utem.edu.my/id/eprint/23646/2/The%20Customer%20Perception%20Influence%20The%20Purchase%20Intention%20Of%20Milo%20Breakfast%20Cereals.pdf http://eprints.utem.edu.my/id/eprint/23646/3/The%20customer%20perception%20influence%20the%20purchase%20intention%20of%20milo%20breakfast%20cereals.pdf
Tags:	Add Tag No Tags, Be the first to tag this record!

id	my-utem-ep.23646
record_format	uketd_dc
spelling	my-utem-ep.236462024-08-06T12:46:22Z The Customer Perception Influence The Purchase Intention Of Milo Breakfast Cereals 2018 Ai Peng, Chan H Social Sciences (General) HF Commerce As what show in chapter 1,the eating habit in the recent years have changed the customer perception on breakfast cereals in Malaysia.Customer perception is very important in the purchase intention.Customer perception are considered as the perception of a customer towards a products or service including perceived price,perceived quality and perceived value.The customer perception will influence the purchase intention such as brand awareness and customer satisfaction.Besides,the awareness of public to the quality of breakfast cereals which is rise in our country.In the price aspect the customer will also concern and made comparison before they buy the MILO breakfast cereal.Customers now also concern about the perceived value if compare to before.Hence,it is important for the research to be carried to identify which factors of the customer perception is crucial for the MILO breakfast cereals to lead them into succeed. Universiti Teknikal Malaysia Melaka 2018 Thesis http://eprints.utem.edu.my/id/eprint/23646/ http://eprints.utem.edu.my/id/eprint/23646/2/The%20Customer%20Perception%20Influence%20The%20Purchase%20Intention%20Of%20Milo%20Breakfast%20Cereals.pdf text en public http://eprints.utem.edu.my/id/eprint/23646/3/The%20customer%20perception%20influence%20the%20purchase%20intention%20of%20milo%20breakfast%20cereals.pdf text en validuser http://plh.utem.edu.my/cgi-bin/koha/opac-detail.pl?biblionumber=112989 UTeM Faculty of Technology Management and Technopreneurship
institution	Universiti Teknikal Malaysia Melaka
collection	UTeM Repository
language	English English
topic	H Social Sciences (General) HF Commerce
spellingShingle	H Social Sciences (General) HF Commerce Ai Peng, Chan The Customer Perception Influence The Purchase Intention Of Milo Breakfast Cereals
description	As what show in chapter 1,the eating habit in the recent years have changed the customer perception on breakfast cereals in Malaysia.Customer perception is very important in the purchase intention.Customer perception are considered as the perception of a customer towards a products or service including perceived price,perceived quality and perceived value.The customer perception will influence the purchase intention such as brand awareness and customer satisfaction.Besides,the awareness of public to the quality of breakfast cereals which is rise in our country.In the price aspect the customer will also concern and made comparison before they buy the MILO breakfast cereal.Customers now also concern about the perceived value if compare to before.Hence,it is important for the research to be carried to identify which factors of the customer perception is crucial for the MILO breakfast cereals to lead them into succeed.
format	Thesis
author	Ai Peng, Chan
author_facet	Ai Peng, Chan
author_sort	Ai Peng, Chan
title	The Customer Perception Influence The Purchase Intention Of Milo Breakfast Cereals
title_short	The Customer Perception Influence The Purchase Intention Of Milo Breakfast Cereals
title_full	The Customer Perception Influence The Purchase Intention Of Milo Breakfast Cereals
title_fullStr	The Customer Perception Influence The Purchase Intention Of Milo Breakfast Cereals
title_full_unstemmed	The Customer Perception Influence The Purchase Intention Of Milo Breakfast Cereals
title_sort	customer perception influence the purchase intention of milo breakfast cereals
granting_institution	UTeM
granting_department	Faculty of Technology Management and Technopreneurship
publishDate	2018
url	http://eprints.utem.edu.my/id/eprint/23646/2/The%20Customer%20Perception%20Influence%20The%20Purchase%20Intention%20Of%20Milo%20Breakfast%20Cereals.pdf http://eprints.utem.edu.my/id/eprint/23646/3/The%20customer%20perception%20influence%20the%20purchase%20intention%20of%20milo%20breakfast%20cereals.pdf
_version_	1811771870636146688

The Customer Perception Influence The Purchase Intention Of Milo Breakfast Cereals

Similar Items