The Factors Influencing Adoption Towards E-Hailing Services Among Users In Melaka

E-hailing is a process of ordering a taxi via mobile devices. Previously, the users always hail empty-cruising taxis on streets, which may offer low lower of comfort. The advance of technology helps to improve the efficiency of overall taxi system and enable the idea of using applications to locate...

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Main Author:	Embong, Nor Hamizah
Format:	Thesis
Language:	English English
Published:	2018
Subjects:	H Social Sciences (General)
Online Access:	http://eprints.utem.edu.my/id/eprint/23699/1/The%20Factors%20Influencing%20Adoption%20Towards%20E-Hailing%20Services%20Among%20Users%20In%20Melaka%20-%20Nor%20Hamizah%20Embong%20-%2024%20Pages.pdf http://eprints.utem.edu.my/id/eprint/23699/2/The%20factors%20influencing%20adoption%20towards%20e-hailing%20services%20among%20users%20in%20Melaka.pdf
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id	my-utem-ep.23699
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spelling	my-utem-ep.236992024-08-06T12:53:11Z The Factors Influencing Adoption Towards E-Hailing Services Among Users In Melaka 2018 Embong, Nor Hamizah H Social Sciences (General) HD28 Management. Industrial Management E-hailing is a process of ordering a taxi via mobile devices. Previously, the users always hail empty-cruising taxis on streets, which may offer low lower of comfort. The advance of technology helps to improve the efficiency of overall taxi system and enable the idea of using applications to locate a taxi. The objective of the research is to identify the factor influence adoption towards e-hailing services in Melaka. The research model includes basic concept of Unified Theory of Acceptance and use of Technology (UTAUT). A survey questionnaire was developed to collect the data from 384 respondents in Melaka. This study used quantitative method to describe the variable, analyse relationship among variable and indicate the most influence factor of the adoption. This research study on four independent variable based on UTAUT model; 1) Performance Expectancy, 2) Effort Expectancy, 3) Social Influence and 4) Facilitating Condition towards adoption of e-hailing. The sample technique used is simple random sampling. Data collected was analysed using Statistical Package Social Science (SPSS) to find out the relationship and factor of adoption towards e-hailing by user in Melaka. The finding indicated that facilitating condition is the most influence factor on adoption towards e-hailing. UTeM 2018 Thesis http://eprints.utem.edu.my/id/eprint/23699/ http://eprints.utem.edu.my/id/eprint/23699/1/The%20Factors%20Influencing%20Adoption%20Towards%20E-Hailing%20Services%20Among%20Users%20In%20Melaka%20-%20Nor%20Hamizah%20Embong%20-%2024%20Pages.pdf text en public http://eprints.utem.edu.my/id/eprint/23699/2/The%20factors%20influencing%20adoption%20towards%20e-hailing%20services%20among%20users%20in%20Melaka.pdf text en validuser http://plh.utem.edu.my/cgi-bin/koha/opac-detail.pl?biblionumber=113040 Universiti Teknikal Malaysia Melaka Faculty of Technology Management and Technopreneurship
institution	Universiti Teknikal Malaysia Melaka
collection	UTeM Repository
language	English English
topic	H Social Sciences (General) H Social Sciences (General)
spellingShingle	H Social Sciences (General) H Social Sciences (General) Embong, Nor Hamizah The Factors Influencing Adoption Towards E-Hailing Services Among Users In Melaka
description	E-hailing is a process of ordering a taxi via mobile devices. Previously, the users always hail empty-cruising taxis on streets, which may offer low lower of comfort. The advance of technology helps to improve the efficiency of overall taxi system and enable the idea of using applications to locate a taxi. The objective of the research is to identify the factor influence adoption towards e-hailing services in Melaka. The research model includes basic concept of Unified Theory of Acceptance and use of Technology (UTAUT). A survey questionnaire was developed to collect the data from 384 respondents in Melaka. This study used quantitative method to describe the variable, analyse relationship among variable and indicate the most influence factor of the adoption. This research study on four independent variable based on UTAUT model; 1) Performance Expectancy, 2) Effort Expectancy, 3) Social Influence and 4) Facilitating Condition towards adoption of e-hailing. The sample technique used is simple random sampling. Data collected was analysed using Statistical Package Social Science (SPSS) to find out the relationship and factor of adoption towards e-hailing by user in Melaka. The finding indicated that facilitating condition is the most influence factor on adoption towards e-hailing.
format	Thesis
author	Embong, Nor Hamizah
author_facet	Embong, Nor Hamizah
author_sort	Embong, Nor Hamizah
title	The Factors Influencing Adoption Towards E-Hailing Services Among Users In Melaka
title_short	The Factors Influencing Adoption Towards E-Hailing Services Among Users In Melaka
title_full	The Factors Influencing Adoption Towards E-Hailing Services Among Users In Melaka
title_fullStr	The Factors Influencing Adoption Towards E-Hailing Services Among Users In Melaka
title_full_unstemmed	The Factors Influencing Adoption Towards E-Hailing Services Among Users In Melaka
title_sort	factors influencing adoption towards e-hailing services among users in melaka
granting_institution	Universiti Teknikal Malaysia Melaka
granting_department	Faculty of Technology Management and Technopreneurship
publishDate	2018
url	http://eprints.utem.edu.my/id/eprint/23699/1/The%20Factors%20Influencing%20Adoption%20Towards%20E-Hailing%20Services%20Among%20Users%20In%20Melaka%20-%20Nor%20Hamizah%20Embong%20-%2024%20Pages.pdf http://eprints.utem.edu.my/id/eprint/23699/2/The%20factors%20influencing%20adoption%20towards%20e-hailing%20services%20among%20users%20in%20Melaka.pdf
_version_	1811771873896169472

The Factors Influencing Adoption Towards E-Hailing Services Among Users In Melaka

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