User Acceptance Of Mobile Augmented Reality For Tourism By Adopting The UTAUT Model

Of recent times, Augmented Reality (AR) applications have been seen to be able to execute through numerous seamless channels through our smartphones. However, the problem statement identified in the research shows that Malaysia therefore being a country flooded with mobile devices, still have many u...

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Main Author:	Low, Wei Shang
Format:	Thesis
Language:	English English
Published:	2019
Subjects:	QA Mathematics QA76 Computer software
Online Access:	http://eprints.utem.edu.my/id/eprint/24700/1/User%20Acceptance%20Of%20Mobile%20Augmented%20Reality%20For%20Tourism%20By%20Adopting%20The%20UTAUT%20Model.pdf http://eprints.utem.edu.my/id/eprint/24700/2/User%20Acceptance%20Of%20Mobile%20Augmented%20Reality%20For%20Tourism%20By%20Adopting%20The%20UTAUT%20Model.pdf
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id	my-utem-ep.24700
record_format	uketd_dc
institution	Universiti Teknikal Malaysia Melaka
collection	UTeM Repository
language	English English
advisor	Zakaria, Mohd Hafiz
topic	QA Mathematics QA76 Computer software
spellingShingle	QA Mathematics QA76 Computer software Low, Wei Shang User Acceptance Of Mobile Augmented Reality For Tourism By Adopting The UTAUT Model
description	Of recent times, Augmented Reality (AR) applications have been seen to be able to execute through numerous seamless channels through our smartphones. However, the problem statement identified in the research shows that Malaysia therefore being a country flooded with mobile devices, still have many users who are unaware of the possibilities of AR and making the technology being limited among the mobile users here. That is why the objectives of this research will be to investigate a user’s acceptance of AR technology using the Unified Theory of Acceptance and Use of Technology (UTAUT) model in Malaysia. From here, the research can identify relevant acceptance rate of AR technology, which can then be used to gather and analyse data for this research. The final objective will then be targeted to validate the analysed acceptance rate based on UTAUT. The research is targeted to develop and construct an AR application through a mobile phone which is able to merge 3D AR models of historical monuments. These historical monuments are then identified to be within UNESCO World Heritage Site of Malacca. Such mobile application will enable fellow tourists to be able to get multiple data and information via the monuments from the 3D object models which will be constructed and displayed via AR. The AR models are believed to be able to give tourists an alternative method to visit or view the actual monuments which can enable the prevention of overcrowding effect while at the mean time enforces heritage preservation. Using fellow tourists in Melaka as respondents, the researcher can determine user’s acceptance of the mobile applications in AR based on the methodologies of UTAUT. The main UTAUT methodology used here for the research contains constructs which has been finalized. These includes Performance Expectancy (PE), Effort Expectancy (EE), Facilitating Conditions (FC), and Perceived Playfulness (PP) which are then used as determinants of a user’s Behavioral Intention (BI). Through numerous testing and analysis, user’s acceptance for the AR application was tested and affirmed. Finally, it was found that the coefficient table confirms PE, FC and PP to have a positive significant effect to the model while EE was insignificant. This is due to the high ownership of smartphone device adoption of late therefore allowing users to have minimal effort to use the AR application.
format	Thesis
qualification_name	Master of Philosophy (M.Phil.)
qualification_level	Master's degree
author	Low, Wei Shang
author_facet	Low, Wei Shang
author_sort	Low, Wei Shang
title	User Acceptance Of Mobile Augmented Reality For Tourism By Adopting The UTAUT Model
title_short	User Acceptance Of Mobile Augmented Reality For Tourism By Adopting The UTAUT Model
title_full	User Acceptance Of Mobile Augmented Reality For Tourism By Adopting The UTAUT Model
title_fullStr	User Acceptance Of Mobile Augmented Reality For Tourism By Adopting The UTAUT Model
title_full_unstemmed	User Acceptance Of Mobile Augmented Reality For Tourism By Adopting The UTAUT Model
title_sort	user acceptance of mobile augmented reality for tourism by adopting the utaut model
granting_institution	Universiti Teknikal Malaysia Melaka
granting_department	Faculty of Information and Communication Technology
publishDate	2019
url	http://eprints.utem.edu.my/id/eprint/24700/1/User%20Acceptance%20Of%20Mobile%20Augmented%20Reality%20For%20Tourism%20By%20Adopting%20The%20UTAUT%20Model.pdf http://eprints.utem.edu.my/id/eprint/24700/2/User%20Acceptance%20Of%20Mobile%20Augmented%20Reality%20For%20Tourism%20By%20Adopting%20The%20UTAUT%20Model.pdf
_version_	1747834091879792640
spelling	my-utem-ep.247002021-10-05T12:01:22Z User Acceptance Of Mobile Augmented Reality For Tourism By Adopting The UTAUT Model 2019 Low, Wei Shang QA Mathematics QA76 Computer software Of recent times, Augmented Reality (AR) applications have been seen to be able to execute through numerous seamless channels through our smartphones. However, the problem statement identified in the research shows that Malaysia therefore being a country flooded with mobile devices, still have many users who are unaware of the possibilities of AR and making the technology being limited among the mobile users here. That is why the objectives of this research will be to investigate a user’s acceptance of AR technology using the Unified Theory of Acceptance and Use of Technology (UTAUT) model in Malaysia. From here, the research can identify relevant acceptance rate of AR technology, which can then be used to gather and analyse data for this research. The final objective will then be targeted to validate the analysed acceptance rate based on UTAUT. The research is targeted to develop and construct an AR application through a mobile phone which is able to merge 3D AR models of historical monuments. These historical monuments are then identified to be within UNESCO World Heritage Site of Malacca. Such mobile application will enable fellow tourists to be able to get multiple data and information via the monuments from the 3D object models which will be constructed and displayed via AR. The AR models are believed to be able to give tourists an alternative method to visit or view the actual monuments which can enable the prevention of overcrowding effect while at the mean time enforces heritage preservation. Using fellow tourists in Melaka as respondents, the researcher can determine user’s acceptance of the mobile applications in AR based on the methodologies of UTAUT. The main UTAUT methodology used here for the research contains constructs which has been finalized. These includes Performance Expectancy (PE), Effort Expectancy (EE), Facilitating Conditions (FC), and Perceived Playfulness (PP) which are then used as determinants of a user’s Behavioral Intention (BI). Through numerous testing and analysis, user’s acceptance for the AR application was tested and affirmed. Finally, it was found that the coefficient table confirms PE, FC and PP to have a positive significant effect to the model while EE was insignificant. This is due to the high ownership of smartphone device adoption of late therefore allowing users to have minimal effort to use the AR application. 2019 Thesis http://eprints.utem.edu.my/id/eprint/24700/ http://eprints.utem.edu.my/id/eprint/24700/1/User%20Acceptance%20Of%20Mobile%20Augmented%20Reality%20For%20Tourism%20By%20Adopting%20The%20UTAUT%20Model.pdf text en public http://eprints.utem.edu.my/id/eprint/24700/2/User%20Acceptance%20Of%20Mobile%20Augmented%20Reality%20For%20Tourism%20By%20Adopting%20The%20UTAUT%20Model.pdf text en validuser https://plh.utem.edu.my/cgi-bin/koha/opac-detail.pl?biblionumber=116957 mphil masters Universiti Teknikal Malaysia Melaka Faculty of Information and Communication Technology Zakaria, Mohd Hafiz 1. Adrianto, D., Hidajat, M., and Yesmaya, V., 2017. Augmented reality using Vuforia for marketing residence. 1st International Conference on Game, Game Art, and Gamification. 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User Acceptance Of Mobile Augmented Reality For Tourism By Adopting The UTAUT Model

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