Implikasi Penggunaan Media Sosial Terhadap Produktiviti Sumber Manusia Di Institut Pengajian Tinggi Awam Malaysia

There has been a widespread usage of social media facilited by the Internet-based technology and its usage has become ubiquitious even at the workplace. However, the impacts of using social media at the workplace have received conflicting views as some argue that while it enhances organizational pro...

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Main Author:	Izharrudin, Siti Zakiah
Format:	Thesis
Language:	English English
Published:	2018
Subjects:	H Social Sciences (General)
Online Access:	http://eprints.utem.edu.my/id/eprint/25437/1/Implikasi%20Penggunaan%20Media%20Sosial%20Terhadap%20Produktiviti%20Sumber%20Manusia%20Di%20Institut%20Pengajian%20Tinggi%20Awam%20Malaysia.pdf http://eprints.utem.edu.my/id/eprint/25437/2/Implikasi%20Penggunaan%20Media%20Sosial%20Terhadap%20Produktiviti%20Sumber%20Manusia%20Di%20Institut%20Pengajian%20Tinggi%20Awam%20Malaysia.pdf
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id	my-utem-ep.25437
record_format	uketd_dc
institution	Universiti Teknikal Malaysia Melaka
collection	UTeM Repository
language	English English
advisor	Kudus, Norliah
topic	H Social Sciences (General) H Social Sciences (General)
spellingShingle	H Social Sciences (General) H Social Sciences (General) Izharrudin, Siti Zakiah Implikasi Penggunaan Media Sosial Terhadap Produktiviti Sumber Manusia Di Institut Pengajian Tinggi Awam Malaysia
description	There has been a widespread usage of social media facilited by the Internet-based technology and its usage has become ubiquitious even at the workplace. However, the impacts of using social media at the workplace have received conflicting views as some argue that while it enhances organizational productivity, it leads to negative work-related behaviours. Although there have been extensive studies on the use of social media among students and employees at private sectors, studies of the use of social media among employees in higher learning education are still lacking. This study aims to investigate the implications of social media usage aspects among human resources at universities, focusing on the relationship and the affect of the aspects of social media use toward the productivity of employees as well as the perceptions impacts of using social media at two Malaysian universities. This study employed a quantitative survey research method that took place at two universities of Malaysian Technical Universities, namely Universiti Teknikal Malaysia Melaka and Universiti Malaysia Pahang. Questionnaires were distributed to a total of 370 respondents comprising of academic management staff, nonacademic management staff, academic staff and administrators. The data were analyzed using Statistical Package for Social Science (SPSS) version 22.0.The results show that the highest social media usage is the usage of WhatsApp and Google via smartphone. Further, the time spent for personal usage is less than for work purposes. Employees tend to use social media for communication, such as sending and receiving email, communicating formally and giving alerts and reminders to colleagues, subordinates and students. There is a positive relationship between the aspects of social media use and the level of productivity at the organization. The types and purposes of social media use demonstrate positive relationships with human resource productivity levels, while the medium and the frequency of usage do not show any significant relationship with the level of human resource productivity. Based on the multiple regression, it is found that the aspect of social media use (types and purposes) has affectes human resource productivity which is about 6.2 percent. The value of F ANOVA is greater than f table which is not equal than zero. It shows that the aspect of social media usage has significantly affected the human resource productivity. Based on the perception of individual, majority agreed that the social media use has brought more positive impact toward individual staff compared to organizational. There is a relationship between the effects of social media usage and individual productivity. No relationship was found between the effects of social media usage and organizational productivity. It can be concluded that the use of social media gives positive impacts to job productivity of human resources, at institutes of higher education. However, it is suggested that appropriate monitoring system should be considered to ensure that employees do not deviate from using the social media for personal purposes. This study also contributes to the development of a model on the use of social media at the workplace among employees based derived from UGT.
format	Thesis
qualification_name	Master of Philosophy (M.Phil.)
qualification_level	Master's degree
author	Izharrudin, Siti Zakiah
author_facet	Izharrudin, Siti Zakiah
author_sort	Izharrudin, Siti Zakiah
title	Implikasi Penggunaan Media Sosial Terhadap Produktiviti Sumber Manusia Di Institut Pengajian Tinggi Awam Malaysia
title_short	Implikasi Penggunaan Media Sosial Terhadap Produktiviti Sumber Manusia Di Institut Pengajian Tinggi Awam Malaysia
title_full	Implikasi Penggunaan Media Sosial Terhadap Produktiviti Sumber Manusia Di Institut Pengajian Tinggi Awam Malaysia
title_fullStr	Implikasi Penggunaan Media Sosial Terhadap Produktiviti Sumber Manusia Di Institut Pengajian Tinggi Awam Malaysia
title_full_unstemmed	Implikasi Penggunaan Media Sosial Terhadap Produktiviti Sumber Manusia Di Institut Pengajian Tinggi Awam Malaysia
title_sort	implikasi penggunaan media sosial terhadap produktiviti sumber manusia di institut pengajian tinggi awam malaysia
granting_institution	Universiti Teknikal Malaysia Melaka
granting_department	Institute of Technology Management and Entrepreneurship
publishDate	2018
url	http://eprints.utem.edu.my/id/eprint/25437/1/Implikasi%20Penggunaan%20Media%20Sosial%20Terhadap%20Produktiviti%20Sumber%20Manusia%20Di%20Institut%20Pengajian%20Tinggi%20Awam%20Malaysia.pdf http://eprints.utem.edu.my/id/eprint/25437/2/Implikasi%20Penggunaan%20Media%20Sosial%20Terhadap%20Produktiviti%20Sumber%20Manusia%20Di%20Institut%20Pengajian%20Tinggi%20Awam%20Malaysia.pdf
_version_	1747834127916204032
spelling	my-utem-ep.254372021-12-10T16:15:33Z Implikasi Penggunaan Media Sosial Terhadap Produktiviti Sumber Manusia Di Institut Pengajian Tinggi Awam Malaysia 2018 Izharrudin, Siti Zakiah H Social Sciences (General) HD Industries. Land use. Labor There has been a widespread usage of social media facilited by the Internet-based technology and its usage has become ubiquitious even at the workplace. However, the impacts of using social media at the workplace have received conflicting views as some argue that while it enhances organizational productivity, it leads to negative work-related behaviours. Although there have been extensive studies on the use of social media among students and employees at private sectors, studies of the use of social media among employees in higher learning education are still lacking. This study aims to investigate the implications of social media usage aspects among human resources at universities, focusing on the relationship and the affect of the aspects of social media use toward the productivity of employees as well as the perceptions impacts of using social media at two Malaysian universities. This study employed a quantitative survey research method that took place at two universities of Malaysian Technical Universities, namely Universiti Teknikal Malaysia Melaka and Universiti Malaysia Pahang. Questionnaires were distributed to a total of 370 respondents comprising of academic management staff, nonacademic management staff, academic staff and administrators. The data were analyzed using Statistical Package for Social Science (SPSS) version 22.0.The results show that the highest social media usage is the usage of WhatsApp and Google via smartphone. Further, the time spent for personal usage is less than for work purposes. Employees tend to use social media for communication, such as sending and receiving email, communicating formally and giving alerts and reminders to colleagues, subordinates and students. There is a positive relationship between the aspects of social media use and the level of productivity at the organization. The types and purposes of social media use demonstrate positive relationships with human resource productivity levels, while the medium and the frequency of usage do not show any significant relationship with the level of human resource productivity. Based on the multiple regression, it is found that the aspect of social media use (types and purposes) has affectes human resource productivity which is about 6.2 percent. The value of F ANOVA is greater than f table which is not equal than zero. It shows that the aspect of social media usage has significantly affected the human resource productivity. Based on the perception of individual, majority agreed that the social media use has brought more positive impact toward individual staff compared to organizational. There is a relationship between the effects of social media usage and individual productivity. No relationship was found between the effects of social media usage and organizational productivity. It can be concluded that the use of social media gives positive impacts to job productivity of human resources, at institutes of higher education. However, it is suggested that appropriate monitoring system should be considered to ensure that employees do not deviate from using the social media for personal purposes. This study also contributes to the development of a model on the use of social media at the workplace among employees based derived from UGT. 2018 Thesis http://eprints.utem.edu.my/id/eprint/25437/ http://eprints.utem.edu.my/id/eprint/25437/1/Implikasi%20Penggunaan%20Media%20Sosial%20Terhadap%20Produktiviti%20Sumber%20Manusia%20Di%20Institut%20Pengajian%20Tinggi%20Awam%20Malaysia.pdf text en public http://eprints.utem.edu.my/id/eprint/25437/2/Implikasi%20Penggunaan%20Media%20Sosial%20Terhadap%20Produktiviti%20Sumber%20Manusia%20Di%20Institut%20Pengajian%20Tinggi%20Awam%20Malaysia.pdf text en validuser https://plh.utem.edu.my/cgi-bin/koha/opac-detail.pl?biblionumber=119832 mphil masters Universiti Teknikal Malaysia Melaka Institute of Technology Management and Entrepreneurship Kudus, Norliah 1. Abdullah, F. 2014. Penggunaan Laman Rangkaian Sosial (Facebook) dalam Kalangan Guru: Motif dan Kesannya. Universiti Teknologi Malaysia: Tesis Ijazah Sarjana Pendidikan. 2. 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