A framework of social networking sites in measuring online customer engagement of best practice for small medium enterprises in Malaysia
The growth of social media features and multi-directional digital communication has made it difficult for businesses to anticipate and regulate the behaviour of customers and prospects in the firm-initiated brand pages. With these issues, SMEs in Malaysia face complications in addressing customer en...
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Main Author: | Md Jani, Noraniza |
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Format: | Thesis |
Language: | English English |
Published: |
2021
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Subjects: | |
Online Access: | http://eprints.utem.edu.my/id/eprint/26007/1/A%20framework%20of%20social%20networking%20sites%20in%20measuring%20online%20customer%20engagement%20of%20best%20practice%20for%20small%20medium%20enterprises%20in%20Malaysia.pdf http://eprints.utem.edu.my/id/eprint/26007/2/A%20framework%20of%20social%20networking%20sites%20in%20measuring%20online%20customer%20engagement%20of%20best%20practice%20for%20small%20medium%20enterprises%20in%20Malaysia.pdf |
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