The influence of technological, social and contextual factors on continuous to use MOOCs among university students

Human technology interaction has become the key driver for changes that improve society wellbeing and solve society problems. Due to the rapid growth of service sector, technology developers are targeting this sector, particularly profitable businesses. However, the social business, such as educatio...

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Main Author:	Shabib Aldahmani,, Salem Abdulla Saif
Format:	Thesis
Language:	English English
Published:	2022
Subjects:	L Education (General) LB Theory and practice of education
Online Access:	http://eprints.utem.edu.my/id/eprint/26944/1/The%20influence%20of%20technological%2C%20social%20and%20contextual%20factors%20on%20continuous%20to%20use%20MOOCs%20among%20university%20students.pdf http://eprints.utem.edu.my/id/eprint/26944/2/The%20influence%20of%20technological%2C%20social%20and%20contextual%20factors%20on%20continuous%20to%20use%20MOOCs%20among%20university%20students.pdf
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id	my-utem-ep.26944
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spelling	my-utem-ep.269442023-10-16T10:27:48Z The influence of technological, social and contextual factors on continuous to use MOOCs among university students 2022 Shabib Aldahmani,, Salem Abdulla Saif L Education (General) LB Theory and practice of education Human technology interaction has become the key driver for changes that improve society wellbeing and solve society problems. Due to the rapid growth of service sector, technology developers are targeting this sector, particularly profitable businesses. However, the social business, such as education has not received adequate attention. Even though E-learning and MOOCs application has the potential to enhance the capacity of educational institutions and boost up their quality, the efficiency of using these technologies is still questionable since the percentage of completion of MOOC courses is still very low. The literature suggests that technology motivation factors that influence users and educational quality as well as system are important to address this challenge. Even though, many studies investigated these factors, the problem still existed. Thus, this research aims to investigate technological and motivational factors that affect students’ continuous intention to use MOOCs. Both Technology Acceptance Model (TAM) and Technology Task Fit (TTF) theory were used to explain how students perceived the usefulness and ease of use of MOOCs, which influence their behavior to continuously use MOOCs. A questionnaire was randomly distributed to 315 students who use MOOCs in the Hamdan Bin Mohammed Smart University. Based on the analysis of data using Smart-PLS, the finding of this research confirmed that social motivation and technological factors are important determinants for perceived usefulness and ease of use. With respect to the contextual features of MOOCs, it was found that they significantly influence user’s perceived ease of use and usefulness of MOOCs. This research concluded that the users’ perceived usefulness and attitude have positive influence on students’ continuous to use MOOCs. It also contributes to the body of knowledge through the development of an integrative model that explains how to improve students’ continuance intention to use MOOCs by integrating social motivational and technological factors as well as MOOCs context features. The finding of this research provides a valuable guidance to educational institutions, especially the Arab region countries on how to improve the quality of their MOOCs’ services by providing a clear understanding of how to improve students’ continuance intention to use. 2022 Thesis http://eprints.utem.edu.my/id/eprint/26944/ http://eprints.utem.edu.my/id/eprint/26944/1/The%20influence%20of%20technological%2C%20social%20and%20contextual%20factors%20on%20continuous%20to%20use%20MOOCs%20among%20university%20students.pdf text en public http://eprints.utem.edu.my/id/eprint/26944/2/The%20influence%20of%20technological%2C%20social%20and%20contextual%20factors%20on%20continuous%20to%20use%20MOOCs%20among%20university%20students.pdf text en validuser https://plh.utem.edu.my/cgi-bin/koha/opac-detail.pl?biblionumber=122164 phd doctoral Universiti Teknikal Malaysia Melaka Institute of Technology Management and Entrepreneurship Hussein Al-Shami, Samer Ali
institution	Universiti Teknikal Malaysia Melaka
collection	UTeM Repository
language	English English
advisor	Hussein Al-Shami, Samer Ali
topic	L Education (General) LB Theory and practice of education
spellingShingle	L Education (General) LB Theory and practice of education Shabib Aldahmani,, Salem Abdulla Saif The influence of technological, social and contextual factors on continuous to use MOOCs among university students
description	Human technology interaction has become the key driver for changes that improve society wellbeing and solve society problems. Due to the rapid growth of service sector, technology developers are targeting this sector, particularly profitable businesses. However, the social business, such as education has not received adequate attention. Even though E-learning and MOOCs application has the potential to enhance the capacity of educational institutions and boost up their quality, the efficiency of using these technologies is still questionable since the percentage of completion of MOOC courses is still very low. The literature suggests that technology motivation factors that influence users and educational quality as well as system are important to address this challenge. Even though, many studies investigated these factors, the problem still existed. Thus, this research aims to investigate technological and motivational factors that affect students’ continuous intention to use MOOCs. Both Technology Acceptance Model (TAM) and Technology Task Fit (TTF) theory were used to explain how students perceived the usefulness and ease of use of MOOCs, which influence their behavior to continuously use MOOCs. A questionnaire was randomly distributed to 315 students who use MOOCs in the Hamdan Bin Mohammed Smart University. Based on the analysis of data using Smart-PLS, the finding of this research confirmed that social motivation and technological factors are important determinants for perceived usefulness and ease of use. With respect to the contextual features of MOOCs, it was found that they significantly influence user’s perceived ease of use and usefulness of MOOCs. This research concluded that the users’ perceived usefulness and attitude have positive influence on students’ continuous to use MOOCs. It also contributes to the body of knowledge through the development of an integrative model that explains how to improve students’ continuance intention to use MOOCs by integrating social motivational and technological factors as well as MOOCs context features. The finding of this research provides a valuable guidance to educational institutions, especially the Arab region countries on how to improve the quality of their MOOCs’ services by providing a clear understanding of how to improve students’ continuance intention to use.
format	Thesis
qualification_name	Doctor of Philosophy (PhD.)
qualification_level	Doctorate
author	Shabib Aldahmani,, Salem Abdulla Saif
author_facet	Shabib Aldahmani,, Salem Abdulla Saif
author_sort	Shabib Aldahmani,, Salem Abdulla Saif
title	The influence of technological, social and contextual factors on continuous to use MOOCs among university students
title_short	The influence of technological, social and contextual factors on continuous to use MOOCs among university students
title_full	The influence of technological, social and contextual factors on continuous to use MOOCs among university students
title_fullStr	The influence of technological, social and contextual factors on continuous to use MOOCs among university students
title_full_unstemmed	The influence of technological, social and contextual factors on continuous to use MOOCs among university students
title_sort	influence of technological, social and contextual factors on continuous to use moocs among university students
granting_institution	Universiti Teknikal Malaysia Melaka
granting_department	Institute of Technology Management and Entrepreneurship
publishDate	2022
url	http://eprints.utem.edu.my/id/eprint/26944/1/The%20influence%20of%20technological%2C%20social%20and%20contextual%20factors%20on%20continuous%20to%20use%20MOOCs%20among%20university%20students.pdf http://eprints.utem.edu.my/id/eprint/26944/2/The%20influence%20of%20technological%2C%20social%20and%20contextual%20factors%20on%20continuous%20to%20use%20MOOCs%20among%20university%20students.pdf
_version_	1783728755742605312

The influence of technological, social and contextual factors on continuous to use MOOCs among university students

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