Building brand reputation of the fast food industry through customer’s satisfaction in the United Arab Emirates
Making brand reputation is becoming an important element to gain long-term profitability and competitive advantage. This study has choosed the Abu Dhabi fast food restaurants as the target industry to investigate and a few variables was chosen which are price, service quality, food quality, physical...
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| Format: | Thesis |
| Language: | English English |
| Published: |
2023
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| Subjects: | |
| Online Access: | http://eprints.utem.edu.my/id/eprint/28264/1/Building%20brand%20reputation%20of%20the%20fast%20food%20industry%20through%20customer%E2%80%99s%20satisfaction%20in%20the%20United%20Arab%20Emirates.pdf http://eprints.utem.edu.my/id/eprint/28264/2/Building%20brand%20reputation%20of%20the%20fast%20food%20industry%20through%20customer%E2%80%99s%20satisfaction%20in%20the%20United%20Arab%20Emirates.pdf |
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