The intelligent silaturrahmi gamification mechanics framework to impose small medium enterprise collaboration

The SME sector plays an essential role in improving the country's economy, but SMEs face several challenges, including weak information exchange and reluctance to collaborate. Meanwhile, SMEs cannot be separated from the influence of local wisdom as one of the roots of thought and behavior. &qu...

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Main Author:	Fitri Marisa
Format:	Thesis
Language:	English English
Published:	2023
Subjects:	Q Science (General) QA Mathematics
Online Access:	http://eprints.utem.edu.my/id/eprint/28294/1/The%20intelligent%20silaturrahmi%20gamification%20mechanics%20framework%20to%20impose%20small%20medium%20enterprise%20collaboration.pdf http://eprints.utem.edu.my/id/eprint/28294/2/The%20intelligent%20silaturrahmi%20gamification%20mechanics%20framework%20to%20impose%20small%20medium%20enterprise%20collaboration.pdf
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spelling	my-utem-ep.282942024-12-16T08:22:48Z The intelligent silaturrahmi gamification mechanics framework to impose small medium enterprise collaboration 2023 Fitri Marisa Q Science (General) QA Mathematics The SME sector plays an essential role in improving the country's economy, but SMEs face several challenges, including weak information exchange and reluctance to collaborate. Meanwhile, SMEs cannot be separated from the influence of local wisdom as one of the roots of thought and behavior. "Silaturrahmi" is one of the local wisdom that applies in the community and is proven to influence the mindset of each individual. Meanwhile, gamification is a trend in today's society that is proven to increase motivation in various activities. So, this research aims to develop an adaptive collaboration model, provide a suitable partner reference, measure collaboration performance with the proper parameters, and increase motivation in collaboration. The method is built into three groups of activities. The first is constructing the collaboration gamification mechanics based on "Silaturrahmi" with a linear regression approach, Fuzzy AHP, and Octalysis measurement. Second, constructing intelligent system mechanics for knowledge extraction needs collaboration with K-Means, and Fuzzy AHP approaches. Third, perform expert validation and evaluation using a gamification analysis approach and Technology Acceptance Model (TAM). This thesis produces three main contributions. The first is the collaboration parameter based on "Silaturrahmi" which has been ranked based on the motivational weight of "core drive" octalysis to measure collaboration performance. Second, the "Silaturrahmi"-based intelligent collaboration gamification mechanic model translates the performance of collaboration parameters as a guide to measure player retention in collaboration and is equipped with an intelligent system to provide recommendations for appropriate partner references and SME segmentation. Furthermore, the third is the proposed "Intelligent Silaturrahmi-based Gamification Mechanics (ISb-GM)" framework which has been validated by experts and evaluated using the Technology Acceptance Model (TAM) method. It was also evaluated with gamification analysis using a gamification characteristic measurement approach involving six octalysis's core drive. The knowledge that can be concluded from the results of the TAM evaluation is that the proposed framework can be accepted and used as a reference for SME collaboration. It is evidenced by the acceptance of twenty-nine (29) out of thirty-six (36) hypotheses in the experiment. However, the rejected hypothesis may indicate that users need to interact in collaboration for a longer time to feel the benefits of collaborating. Meanwhile, the evaluation of gamification analysis resulted in four (4) accepted hypotheses (Propose/Epic Meaning, Development, Social Influence, Avoidance) but two (2) rejected hypotheses (Ownership, Unpredictability). It has resulted in the knowledge that the types of motivation that affect collaboration include the desire to play a role in the environment, stimulated by the role of others, stimulated by specific rewards/achievements, and worry about missing out on good opportunities. In contrast, collaboration is not strongly influenced by ownership of achievement nor the expectation of getting opportunities from uncertainty. 2023 Thesis http://eprints.utem.edu.my/id/eprint/28294/ http://eprints.utem.edu.my/id/eprint/28294/1/The%20intelligent%20silaturrahmi%20gamification%20mechanics%20framework%20to%20impose%20small%20medium%20enterprise%20collaboration.pdf text en public http://eprints.utem.edu.my/id/eprint/28294/2/The%20intelligent%20silaturrahmi%20gamification%20mechanics%20framework%20to%20impose%20small%20medium%20enterprise%20collaboration.pdf text en validuser https://plh.utem.edu.my/cgi-bin/koha/opac-detail.pl?biblionumber=124133 phd doctoral Universiti Teknikal Malaysia Melaka Faculty of Information and Communication Technology Syed Ahmad, Sharifah Sakinah
institution	Universiti Teknikal Malaysia Melaka
collection	UTeM Repository
language	English English
advisor	Syed Ahmad, Sharifah Sakinah
topic	Q Science (General) QA Mathematics
spellingShingle	Q Science (General) QA Mathematics Fitri Marisa The intelligent silaturrahmi gamification mechanics framework to impose small medium enterprise collaboration
description	The SME sector plays an essential role in improving the country's economy, but SMEs face several challenges, including weak information exchange and reluctance to collaborate. Meanwhile, SMEs cannot be separated from the influence of local wisdom as one of the roots of thought and behavior. "Silaturrahmi" is one of the local wisdom that applies in the community and is proven to influence the mindset of each individual. Meanwhile, gamification is a trend in today's society that is proven to increase motivation in various activities. So, this research aims to develop an adaptive collaboration model, provide a suitable partner reference, measure collaboration performance with the proper parameters, and increase motivation in collaboration. The method is built into three groups of activities. The first is constructing the collaboration gamification mechanics based on "Silaturrahmi" with a linear regression approach, Fuzzy AHP, and Octalysis measurement. Second, constructing intelligent system mechanics for knowledge extraction needs collaboration with K-Means, and Fuzzy AHP approaches. Third, perform expert validation and evaluation using a gamification analysis approach and Technology Acceptance Model (TAM). This thesis produces three main contributions. The first is the collaboration parameter based on "Silaturrahmi" which has been ranked based on the motivational weight of "core drive" octalysis to measure collaboration performance. Second, the "Silaturrahmi"-based intelligent collaboration gamification mechanic model translates the performance of collaboration parameters as a guide to measure player retention in collaboration and is equipped with an intelligent system to provide recommendations for appropriate partner references and SME segmentation. Furthermore, the third is the proposed "Intelligent Silaturrahmi-based Gamification Mechanics (ISb-GM)" framework which has been validated by experts and evaluated using the Technology Acceptance Model (TAM) method. It was also evaluated with gamification analysis using a gamification characteristic measurement approach involving six octalysis's core drive. The knowledge that can be concluded from the results of the TAM evaluation is that the proposed framework can be accepted and used as a reference for SME collaboration. It is evidenced by the acceptance of twenty-nine (29) out of thirty-six (36) hypotheses in the experiment. However, the rejected hypothesis may indicate that users need to interact in collaboration for a longer time to feel the benefits of collaborating. Meanwhile, the evaluation of gamification analysis resulted in four (4) accepted hypotheses (Propose/Epic Meaning, Development, Social Influence, Avoidance) but two (2) rejected hypotheses (Ownership, Unpredictability). It has resulted in the knowledge that the types of motivation that affect collaboration include the desire to play a role in the environment, stimulated by the role of others, stimulated by specific rewards/achievements, and worry about missing out on good opportunities. In contrast, collaboration is not strongly influenced by ownership of achievement nor the expectation of getting opportunities from uncertainty.
format	Thesis
qualification_name	Doctor of Philosophy (PhD.)
qualification_level	Doctorate
author	Fitri Marisa
author_facet	Fitri Marisa
author_sort	Fitri Marisa
title	The intelligent silaturrahmi gamification mechanics framework to impose small medium enterprise collaboration
title_short	The intelligent silaturrahmi gamification mechanics framework to impose small medium enterprise collaboration
title_full	The intelligent silaturrahmi gamification mechanics framework to impose small medium enterprise collaboration
title_fullStr	The intelligent silaturrahmi gamification mechanics framework to impose small medium enterprise collaboration
title_full_unstemmed	The intelligent silaturrahmi gamification mechanics framework to impose small medium enterprise collaboration
title_sort	intelligent silaturrahmi gamification mechanics framework to impose small medium enterprise collaboration
granting_institution	Universiti Teknikal Malaysia Melaka
granting_department	Faculty of Information and Communication Technology
publishDate	2023
url	http://eprints.utem.edu.my/id/eprint/28294/1/The%20intelligent%20silaturrahmi%20gamification%20mechanics%20framework%20to%20impose%20small%20medium%20enterprise%20collaboration.pdf http://eprints.utem.edu.my/id/eprint/28294/2/The%20intelligent%20silaturrahmi%20gamification%20mechanics%20framework%20to%20impose%20small%20medium%20enterprise%20collaboration.pdf
_version_	1818612067377086464

The intelligent silaturrahmi gamification mechanics framework to impose small medium enterprise collaboration

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