The influence of service marketing mix and umrah service quality on customer satisfaction
and customer loyalty towards umrah travel agents in Malaysia

The influence of service marketing mix and umrah service quality on customer satisfaction and customer loyalty towards umrah travel agents in Malaysia

In the Malaysian Umrah industry, there are so many new participants selling and offering similar products and services. As a result, Umrah providers must compete to survive in this industry, as there are currently so many competitors. They need to focus on customers’ special needs and preferences...

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书目详细资料
主要作者:	Othman, Bestoon Abdulmaged
格式:	Thesis
语言:	English English English
出版:	2020
主题:	HF Commerce
在线阅读:	http://eprints.uthm.edu.my/6/1/24p%20BESTOON%20ABDULMAGED%20OTHMAN.pdf http://eprints.uthm.edu.my/6/2/BESTOON%20ABDULMAGED%20OTHMAN%20COPYRIGHT%20DECLARATION.pdf http://eprints.uthm.edu.my/6/3/BESTOON%20ABDULMAGED%20OTHMAN%20WATERMARK.pdf
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