Factors influencing buying behavior of fashion clothing brands in Johor and Wilayah Persekutuan

This study has focused on the issues in buying behavior of consumers toward the fashion clothing brands, as in Malaysian society, the fashion clothing brands are facing very hard time. Many fashion clothing brands have ended up their business and closed their shops. Hence, this study has emphasized...

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Main Author:	Ur Rehman, Fazal
Format:	Thesis
Language:	English English English
Published:	2019
Subjects:	HF Commerce
Online Access:	http://eprints.uthm.edu.my/62/1/24p%20FAZAL%20UR%20RAHMAN.pdf http://eprints.uthm.edu.my/62/2/FAZAL%20UR%20REHMAN%20COPYRIGHT%20DECLARATION.pdf http://eprints.uthm.edu.my/62/3/FAZAL%20UR%20RAHMAN%20WATERMARK.pdf
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id	my-uthm-ep.62
record_format	uketd_dc
spelling	my-uthm-ep.622021-06-22T03:41:38Z Factors influencing buying behavior of fashion clothing brands in Johor and Wilayah Persekutuan 2019-09 Ur Rehman, Fazal HF Commerce This study has focused on the issues in buying behavior of consumers toward the fashion clothing brands, as in Malaysian society, the fashion clothing brands are facing very hard time. Many fashion clothing brands have ended up their business and closed their shops. Hence, this study has emphasized on determining the right information, issues, gap of knowledge by evaluating the influence of social advertising, individual factors and brand image on the buying behavior of consumers along with the mediating role of brand image towards the fashion clothing brands based on the theory of reasoned action and technology of acceptance model. The theory of reasoned action and TAM model were selected due to the suitability of theoretical consideration. This study has collected data through questionnaires based survey from the consumers of fashion clothing brands in the State Johor and the Wilayah Persekutuan in Malaysia. This study has selected a sample size of 129 respondents based on G-Power and applied convenience-sampling technique to collect data through mall intercepts approach. Initially, a pilot study was conducted to ensure the accuracy and reliability of questionnaire and then progressed towards main study. The collected data have analyzed using SPSS and structural equation modeling through smart partial least square. The findings have revealed a positive significant relationship of social advertising, individual factors, and brand image with the buying behavior of consumers toward the fashion clothing brands in the State Johor and Wilayah Persekutuan at Malaysia. The findings have also revealed a positive significant relationship of social advertising and individual factors with the brand image among consumers. In addition, the results have shown that brand image mediates the relationship between social advertising, individual factors and the buying behavior of consumers. The results of this study have interesting implications for marketing research. Firm can better understand the market trend and consumers buying behavior by developing two ways communication. Firm can also stabilize their consumers and build the brand image using social advertising, and can enhance their marketing intelligence by using these factors. 2019-09 Thesis http://eprints.uthm.edu.my/62/ http://eprints.uthm.edu.my/62/1/24p%20FAZAL%20UR%20RAHMAN.pdf text en public http://eprints.uthm.edu.my/62/2/FAZAL%20UR%20REHMAN%20COPYRIGHT%20DECLARATION.pdf text en staffonly http://eprints.uthm.edu.my/62/3/FAZAL%20UR%20RAHMAN%20WATERMARK.pdf text en validuser phd doctoral Universiti Tun Hussein Onn Malaysia Fakulti Pengurusan Teknologi dan Perniagaan
institution	Universiti Tun Hussein Onn Malaysia
collection	UTHM Institutional Repository
language	English English English
topic	HF Commerce
spellingShingle	HF Commerce Ur Rehman, Fazal Factors influencing buying behavior of fashion clothing brands in Johor and Wilayah Persekutuan
description	This study has focused on the issues in buying behavior of consumers toward the fashion clothing brands, as in Malaysian society, the fashion clothing brands are facing very hard time. Many fashion clothing brands have ended up their business and closed their shops. Hence, this study has emphasized on determining the right information, issues, gap of knowledge by evaluating the influence of social advertising, individual factors and brand image on the buying behavior of consumers along with the mediating role of brand image towards the fashion clothing brands based on the theory of reasoned action and technology of acceptance model. The theory of reasoned action and TAM model were selected due to the suitability of theoretical consideration. This study has collected data through questionnaires based survey from the consumers of fashion clothing brands in the State Johor and the Wilayah Persekutuan in Malaysia. This study has selected a sample size of 129 respondents based on G-Power and applied convenience-sampling technique to collect data through mall intercepts approach. Initially, a pilot study was conducted to ensure the accuracy and reliability of questionnaire and then progressed towards main study. The collected data have analyzed using SPSS and structural equation modeling through smart partial least square. The findings have revealed a positive significant relationship of social advertising, individual factors, and brand image with the buying behavior of consumers toward the fashion clothing brands in the State Johor and Wilayah Persekutuan at Malaysia. The findings have also revealed a positive significant relationship of social advertising and individual factors with the brand image among consumers. In addition, the results have shown that brand image mediates the relationship between social advertising, individual factors and the buying behavior of consumers. The results of this study have interesting implications for marketing research. Firm can better understand the market trend and consumers buying behavior by developing two ways communication. Firm can also stabilize their consumers and build the brand image using social advertising, and can enhance their marketing intelligence by using these factors.
format	Thesis
qualification_name	Doctor of Philosophy (PhD.)
qualification_level	Doctorate
author	Ur Rehman, Fazal
author_facet	Ur Rehman, Fazal
author_sort	Ur Rehman, Fazal
title	Factors influencing buying behavior of fashion clothing brands in Johor and Wilayah Persekutuan
title_short	Factors influencing buying behavior of fashion clothing brands in Johor and Wilayah Persekutuan
title_full	Factors influencing buying behavior of fashion clothing brands in Johor and Wilayah Persekutuan
title_fullStr	Factors influencing buying behavior of fashion clothing brands in Johor and Wilayah Persekutuan
title_full_unstemmed	Factors influencing buying behavior of fashion clothing brands in Johor and Wilayah Persekutuan
title_sort	factors influencing buying behavior of fashion clothing brands in johor and wilayah persekutuan
granting_institution	Universiti Tun Hussein Onn Malaysia
granting_department	Fakulti Pengurusan Teknologi dan Perniagaan
publishDate	2019
url	http://eprints.uthm.edu.my/62/1/24p%20FAZAL%20UR%20RAHMAN.pdf http://eprints.uthm.edu.my/62/2/FAZAL%20UR%20REHMAN%20COPYRIGHT%20DECLARATION.pdf http://eprints.uthm.edu.my/62/3/FAZAL%20UR%20RAHMAN%20WATERMARK.pdf
_version_	1747830519915085824

Factors influencing buying behavior of fashion clothing brands in Johor and Wilayah Persekutuan

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