The influences of social media marketing on consumer purchase behaviour of low involvement product among generation y in sub-urban areas in Malaysia
This study examined the influences of social media marketing (online communities, interaction, entertainment and perceived trust) and Generation Y online purchase behaviour of low involvement products in sub-urban areas. Additionally, the study also investigated the moderating effect of consumer...
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| Format: | Thesis |
| Language: | English English English |
| Published: |
2019
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| Subjects: | |
| Online Access: | http://eprints.uthm.edu.my/680/2/24p%20WANN%20HUZIDA%20ROZA%20HUSIN.pdf http://eprints.uthm.edu.my/680/1/WANN%20HUZIDA%20ROZA%20HUSIN%20COPYRIGHT%20DECLARATION.pdf http://eprints.uthm.edu.my/680/3/WANN%20HUZIDA%20ROZA%20HUSIN%20WATERMARK.pdf |
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