Factors influencing the adoption of mobile banking among generation Y in Malaysia

The continuous development in technological innovations, especially in the banking sector, has led to a competitive environment that has changed the way consumers deal with banks, and one of the changes is mobile banking services. Although enormous benefits can be achieved from using mobile banking...

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Main Author:	Ur Rehman, Zahoor
Format:	Thesis
Language:	English English English
Published:	2019
Subjects:	HG1501-3550 Banking
Online Access:	http://eprints.uthm.edu.my/682/1/24p%20ZAHOOR%20UR%20REHMAN.pdf http://eprints.uthm.edu.my/682/3/ZAHOOR%20UR%20REHMAN%20COPYRIGHT%20DECLARATION.pdf http://eprints.uthm.edu.my/682/2/ZAHOOR%20UR%20REHMAN%20WATERMARK.pdf
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id	my-uthm-ep.682
record_format	uketd_dc
spelling	my-uthm-ep.6822021-08-30T03:01:23Z Factors influencing the adoption of mobile banking among generation Y in Malaysia 2019-10 Ur Rehman, Zahoor HG1501-3550 Banking The continuous development in technological innovations, especially in the banking sector, has led to a competitive environment that has changed the way consumers deal with banks, and one of the changes is mobile banking services. Although enormous benefits can be achieved from using mobile banking services, the acceptance, and usage rate of mobile banking in Malaysia is still low. This study was conducted to analyze the factors that influence consumers’ intention towards mobile banking in Malaysia. The respondents of the survey were generation Y with a sample size of 384, which were selected based on random sampling technique. The primary data was collected through the use of adapted questionnaires. The survey findings were analyzed using the Statistical Package for Social Sciences (SPSS) version 22 and Partial Least Square-Structural Equation Modeling (Smart-PLS3). Descriptive and Confirmatory Factor Analysis techniques were used for data analysis. Findings indicated significant relationships between perceived usefulness, perceived ease of use, perceived risk, attitude, and behavioral intention to use mobile banking. It is suggested that banks in Malaysia should focus on mobile banking usefulness, easiness, and security to further promote efficient service delivery and increase the adoption of mobile banking services. 2019-10 Thesis http://eprints.uthm.edu.my/682/ http://eprints.uthm.edu.my/682/1/24p%20ZAHOOR%20UR%20REHMAN.pdf text en public http://eprints.uthm.edu.my/682/3/ZAHOOR%20UR%20REHMAN%20COPYRIGHT%20DECLARATION.pdf text en staffonly http://eprints.uthm.edu.my/682/2/ZAHOOR%20UR%20REHMAN%20WATERMARK.pdf text en validuser mphil masters Universiti Tun Hussein Onn Malaysia Fakulti Pengurusan Teknologi dan Perniagaan
institution	Universiti Tun Hussein Onn Malaysia
collection	UTHM Institutional Repository
language	English English English
topic	HG1501-3550 Banking
spellingShingle	HG1501-3550 Banking Ur Rehman, Zahoor Factors influencing the adoption of mobile banking among generation Y in Malaysia
description	The continuous development in technological innovations, especially in the banking sector, has led to a competitive environment that has changed the way consumers deal with banks, and one of the changes is mobile banking services. Although enormous benefits can be achieved from using mobile banking services, the acceptance, and usage rate of mobile banking in Malaysia is still low. This study was conducted to analyze the factors that influence consumers’ intention towards mobile banking in Malaysia. The respondents of the survey were generation Y with a sample size of 384, which were selected based on random sampling technique. The primary data was collected through the use of adapted questionnaires. The survey findings were analyzed using the Statistical Package for Social Sciences (SPSS) version 22 and Partial Least Square-Structural Equation Modeling (Smart-PLS3). Descriptive and Confirmatory Factor Analysis techniques were used for data analysis. Findings indicated significant relationships between perceived usefulness, perceived ease of use, perceived risk, attitude, and behavioral intention to use mobile banking. It is suggested that banks in Malaysia should focus on mobile banking usefulness, easiness, and security to further promote efficient service delivery and increase the adoption of mobile banking services.
format	Thesis
qualification_name	Master of Philosophy (M.Phil.)
qualification_level	Master's degree
author	Ur Rehman, Zahoor
author_facet	Ur Rehman, Zahoor
author_sort	Ur Rehman, Zahoor
title	Factors influencing the adoption of mobile banking among generation Y in Malaysia
title_short	Factors influencing the adoption of mobile banking among generation Y in Malaysia
title_full	Factors influencing the adoption of mobile banking among generation Y in Malaysia
title_fullStr	Factors influencing the adoption of mobile banking among generation Y in Malaysia
title_full_unstemmed	Factors influencing the adoption of mobile banking among generation Y in Malaysia
title_sort	factors influencing the adoption of mobile banking among generation y in malaysia
granting_institution	Universiti Tun Hussein Onn Malaysia
granting_department	Fakulti Pengurusan Teknologi dan Perniagaan
publishDate	2019
url	http://eprints.uthm.edu.my/682/1/24p%20ZAHOOR%20UR%20REHMAN.pdf http://eprints.uthm.edu.my/682/3/ZAHOOR%20UR%20REHMAN%20COPYRIGHT%20DECLARATION.pdf http://eprints.uthm.edu.my/682/2/ZAHOOR%20UR%20REHMAN%20WATERMARK.pdf
_version_	1747830661203361792

Factors influencing the adoption of mobile banking among generation Y in Malaysia

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