Incorporating environmental elements in property marketing strategy in Kuala Lumpur

Half of the world population all over the countries reside in the cities. By 2050, the world proportion is likely to reach 75%. Malaysia is an urban society with majority people of the country approximately 70% living in the cities. The high demand of accommodation in the cities, and many developers...

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Main Author:	Ullah, Md Amanat
Format:	Thesis
Language:	English English English
Published:	2016
Subjects:	HF5410-5417.5 Marketing Distribution of products
Online Access:	http://eprints.uthm.edu.my/758/1/24p%20MD%20AMANAT%20ULLAH.pdf http://eprints.uthm.edu.my/758/2/MD%20AMANAT%20ULLAH%20COPYRIGHT%20DECLARATION.pdf http://eprints.uthm.edu.my/758/3/MD%20AMANAT%20ULLAH%20WATERMARK.pdf
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id	my-uthm-ep.758
record_format	uketd_dc
spelling	my-uthm-ep.7582021-08-30T07:51:07Z Incorporating environmental elements in property marketing strategy in Kuala Lumpur 2016-08 Ullah, Md Amanat HF5410-5417.5 Marketing. Distribution of products Half of the world population all over the countries reside in the cities. By 2050, the world proportion is likely to reach 75%. Malaysia is an urban society with majority people of the country approximately 70% living in the cities. The high demand of accommodation in the cities, and many developers supply the housing unit through condominium complex to fulfil the requirement of accommodation. Every day the number of condominium is increasing in Kuala Lumpur city. The natural green environment is decreasing with destructive impact on physical, mental illness and many problems among the people reside in the city compare to the rural. The modern developers in Kuala Lumpur facing difficulties to influence the target customers due to the lack of green environmental elements in a housing project and marketing strategy are one of the great problems to achieve the high performance of sales. Therefore, incorporate of important environmental elements in a housing project and marketing strategy to achieve the high performance of sales. The level of importance evaluates through quantitative research method with five (5) points Likert types scale. The data collected from Kuala Lumpur city area among condominium users, tenant, owner, management team and developers employees including marketing staff, managers, sales staff, and sales agents altogether 509 respondent. More than 85% respondents are agreed the environmental elements are very important at the condominium complex to have a healthy city life, and it strongly influences customers to buy or rent the apartment units. The green marketing is acting as a mediation to contribute the high performance of sales. As a result, less or no difficulty to reach the high performance of sales. In conclusion, those project has the most demanding environmental elements are more successful projects, compare to less or non-existing environmental facilities projects in Kuala Lumpur, Malaysia. 2016-08 Thesis http://eprints.uthm.edu.my/758/ http://eprints.uthm.edu.my/758/1/24p%20MD%20AMANAT%20ULLAH.pdf text en public http://eprints.uthm.edu.my/758/2/MD%20AMANAT%20ULLAH%20COPYRIGHT%20DECLARATION.pdf text en staffonly http://eprints.uthm.edu.my/758/3/MD%20AMANAT%20ULLAH%20WATERMARK.pdf text en validuser phd doctoral Universiti Tun Hussein Onn Malaysia Faculty of Technology Management and Business
institution	Universiti Tun Hussein Onn Malaysia
collection	UTHM Institutional Repository
language	English English English
topic	HF5410-5417.5 Marketing Distribution of products
spellingShingle	HF5410-5417.5 Marketing Distribution of products Ullah, Md Amanat Incorporating environmental elements in property marketing strategy in Kuala Lumpur
description	Half of the world population all over the countries reside in the cities. By 2050, the world proportion is likely to reach 75%. Malaysia is an urban society with majority people of the country approximately 70% living in the cities. The high demand of accommodation in the cities, and many developers supply the housing unit through condominium complex to fulfil the requirement of accommodation. Every day the number of condominium is increasing in Kuala Lumpur city. The natural green environment is decreasing with destructive impact on physical, mental illness and many problems among the people reside in the city compare to the rural. The modern developers in Kuala Lumpur facing difficulties to influence the target customers due to the lack of green environmental elements in a housing project and marketing strategy are one of the great problems to achieve the high performance of sales. Therefore, incorporate of important environmental elements in a housing project and marketing strategy to achieve the high performance of sales. The level of importance evaluates through quantitative research method with five (5) points Likert types scale. The data collected from Kuala Lumpur city area among condominium users, tenant, owner, management team and developers employees including marketing staff, managers, sales staff, and sales agents altogether 509 respondent. More than 85% respondents are agreed the environmental elements are very important at the condominium complex to have a healthy city life, and it strongly influences customers to buy or rent the apartment units. The green marketing is acting as a mediation to contribute the high performance of sales. As a result, less or no difficulty to reach the high performance of sales. In conclusion, those project has the most demanding environmental elements are more successful projects, compare to less or non-existing environmental facilities projects in Kuala Lumpur, Malaysia.
format	Thesis
qualification_name	Doctor of Philosophy (PhD.)
qualification_level	Doctorate
author	Ullah, Md Amanat
author_facet	Ullah, Md Amanat
author_sort	Ullah, Md Amanat
title	Incorporating environmental elements in property marketing strategy in Kuala Lumpur
title_short	Incorporating environmental elements in property marketing strategy in Kuala Lumpur
title_full	Incorporating environmental elements in property marketing strategy in Kuala Lumpur
title_fullStr	Incorporating environmental elements in property marketing strategy in Kuala Lumpur
title_full_unstemmed	Incorporating environmental elements in property marketing strategy in Kuala Lumpur
title_sort	incorporating environmental elements in property marketing strategy in kuala lumpur
granting_institution	Universiti Tun Hussein Onn Malaysia
granting_department	Faculty of Technology Management and Business
publishDate	2016
url	http://eprints.uthm.edu.my/758/1/24p%20MD%20AMANAT%20ULLAH.pdf http://eprints.uthm.edu.my/758/2/MD%20AMANAT%20ULLAH%20COPYRIGHT%20DECLARATION.pdf http://eprints.uthm.edu.my/758/3/MD%20AMANAT%20ULLAH%20WATERMARK.pdf
_version_	1747830675797442560

Incorporating environmental elements in property marketing strategy in Kuala Lumpur

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