The effect of marketing strategies on firm performance: a study of furniture manufacturing SMEs in Johor Malaysia

The effect of marketing strategies on firm performance: a study of furniture manufacturing SMEs in Johor Malaysia

Marketing strategies are critical to improve the performance of any small and medium-sized business in the world. The purpose of this study is to investigate the importance of marketing strategies for small and medium-sized enterprises in Johor, Malaysia, by focusing on the impact of different marke...

Saved in:

书目详细资料
主要作者:	Akbar, Fazal
格式:	Thesis
语言:	English English English
出版:	2017
主题:	HF5001-6182 Business
在线阅读:	http://eprints.uthm.edu.my/782/1/24p%20FAZAL%20AKBAR.pdf http://eprints.uthm.edu.my/782/2/FAZAL%20AKBAR%20COPYRIGHT%20DECLARATION.pdf http://eprints.uthm.edu.my/782/3/FAZAL%20AKBAR%20WATERMARK.pdf
标签:	添加标签没有标签, 成为第一个标记此记录!

相似书籍

Organizational, Marketing Resource Profile And Export Performance :An Empirical Study On Sarawak Exporting Manufacturing Firms
由: Anak Saban, Gluma
出版: (2005)

External knowledge search strategies toward product innovation performance in Malaysian manufacturing firms
由: Chong, Say Lee
出版: (2018)

Entry mode strategies of finnish firms Entering the malaysian market
由: Alapiha, Janika Marianne
出版: (2010)

Understanding intellectual capital, organizational ambidexterity, growth strategy and firm success among beauty and health smes
由: Siti Wajaton Adha, Muhamad Abdul Nakib
出版: (2020)

A Business Model Of Marketing Capabilities And Marketing Performances -The Case Of Micro-Enterprises (MiEs) In Kedah
由: Mohamed, Baderisang
出版: (2009)

Determinants of tax compliance behaviour among Yemeni SMEs: The moderating effect of removal of government subsidies
由: Abd Obaid, Mohammed Mahdi
出版: (2021)

Antecedents of the Internationalization and the Relationship between Internationalization and Performance of Malaysian Small and Medium Manufacturing Enterprises (SMEs)
由: Chelliah, Shankar
出版: (2004)

The moderating effects of environmental munificence on the relationship between business level strategy and performance of hotels in Nigeria
由: Gorondutse, Abdulahi Hassan
出版: (2016)

Emotional Intelligence And Leadersidp Effectiveness Of Managers In Manufacturing Firms
由: Beh, Hock Yau
出版: (2003)

The effectiveness of social media marketing tools: The case of women-owned SMEs in Malaysia
由: Tatik Sunarwatik, Mansur
出版: (2017)

An empirical study of factors influencing individual work performance in manufacturing firm X
由: Choong, Yin Er
出版: (2008)

Implementation Strategies And Implementation Problems On Jit Success In Smes
由: Tang, Wei Kee
出版: (2000)

Scor Quality Model Affecting Manufacturing Firm’s Supply Chain Quality Performance And The Moderating Effect Of Qms
由: Lam, Kok Hoong
出版: (2012)

The Influence Of Purchasing Strategies On Manufacturing Performance With The Moderating Effect Of Purchasing Strategic Integration
由: Perumal, Thrulogachantar
出版: (2009)

The Impact Of Intra-Firm Sourcing Strategy And Inter-Firm Sourcing Strategy On Supplies' Quality, Delivery And Cost
由: Khaw, Phaik Lean
出版: (1999)

Does Shareholder Concentration Matter in Small and Medium Enterprises (SMEs)? Empirical Evidence from SMEs in manufacturing sector in Northern Corridor Economic Region (NCER)
由: Lim, Kent Soon
出版: (2009)

Does Shareholder Concentration Matter In Small And Medium Enterprises (SMES)? Empirical Evidence From SMES In Manufacturing Sector In Northern Corridor Economic Region (NCER).
由: Lim, Kent Soon
出版: (2009)

Does Shareholder Concentration Matter In Small And Medium Enterprises (SMEs)? : Empirical Evidence From SMEs In Manufacturing Sector In Northern Corridor Economic Region (NCER)
由: Lim, Kent Soon.
出版: (2009)

An international marketing strategy and export performance among Malaysian exporters
由: Alshammari, Saad Dubayyan
出版: (2013)

Determining Factors For The Usage Of Web-Based Marketing Applications: An Analysis Of Smes In Penang, Malaysia
由: Lim, Bee Lin
出版: (2009)

Factors That Determine Intellectual Property Strategy Of The Firm
由: Lee, Sooi Poh
出版: (2010)

Lean Manufacturing Readiness Amongst Smes In Bauchi Region, Nigeria: An Analysis Of The Socio-technical Environmental Framework
由: Inuwa, Mohammed
出版: (2022)

The Role of Marketing in Supporting Entrepreneurship Development: A Study of Small and Medium Sized Enterprise (SMEs)
由: Nor Aziza, Abdul Aziz
出版: (2011)

Perceived Absorptive Capacity Of Individual Users In Performance Of Enterprise Resource Planning (Erp) Usage: The Case For Penang Manufacturing Firms
由: Lee, Wai Kin
出版: (2008)

Factors Influencing Smes Performance In Saudi Arabia: Moderating Effect Of Access To Finance
由: Alharbi, Raed Khamis
出版: (2020)

Co-Creation As A Moderator Between Social Media Marketing Activities And Trust On Smes’ Customers Purchase Intention
由: Saad, Ebtiessam Ali Labib
出版: (2019)

Determinants of intention to use digital marketing: a study among food and beverages (F&B) SMEs in Kedah
由: Rabiatul Adawiyah, Che Halim
出版: (2020)

The Impact of Social Media Adoption and Cloud Computing Adoption on Manufacturing Firm Competitiveness : The Mediating Effect of Supply Chain Responsiveness
由: Yee , Theng Fong
出版: (2015)

Benchmarking Management Practices And Manufacturing Performance Of Manufacturing Companies In Penang
由: Lee, Hee Long
出版: (2005)

Benchmarking Management Practices And Manufacturing Performance Of Manufacturing Companies In Penang
由: LONG, LEE HEE
出版: (2005)

The Impact Of Internal Marketing On The Implementation Of Strategic Orientations And Product Innovation In Manufacturing Industry
由: CHAN, SEOW HONG
出版: (2005)

The Impact Of Internal Marketing On The Implementation Of Strategic Orientations And Product Innovation In Manufacturing Industry
由: Chan, Seow Hong
出版: (2005)

The Impact Of Internal Marketing On The Implementation Of Strategic Orientations And Product Innovation In Manufacturing Industry
由: Chan, Seow Hong
出版: (2005)

The Effect of Training and Development on Employees’ Performance in a Selected Call Centre in Kuala Lumpur, Malaysia
由: Kasturi, Rajasekar
出版: (2020)

A Study On Factors Influencing Green Information Technology Adoption Among Manufacturing Firms In Penang, Malaysia
由: Wei Ping, Lim
出版: (2012)

Influence Of Accounting Information System On The Performance Of Smes In Jordan: The Role Of Government Support As Moderator
由: Ghazwan, Jehad Mustafa Mahmoud
出版: (2022)

The Relationship Between Internal Marketing, Job Satisfaction, Organizational Commitment, And Market Orientation: A Study On Manufacturing Companies In Northern Region Of Malaysia
由: Cheah, Phaik Lean
出版: (2005)

The Relationship Between Internal Marketing, Job Satisfaction, Organizational Commitment, And Market Orientation: A Study On Manufacturing Companies In Northern Region Of Malaysia.
由: Cheah, Phaik Lean
出版: (2005)

The Contribution of Human Resources (HR)Functions Towards a Firm's Sustainable Development Strategies
由: Sundram, Punitavathy
出版: (2010)

Factors Contributing Toe-Readiness Of Smes
由: Lim, Chia Yan
出版: (2003)

Services hosted by the Perpustakaan Sultan Abdul Samad, Universiti Putra Malaysia with Cooperation MySyL Group