The effect of marketing strategies on firm performance: a study of furniture manufacturing SMEs in Johor Malaysia
Marketing strategies are critical to improve the performance of any small and medium-sized business in the world. The purpose of this study is to investigate the importance of marketing strategies for small and medium-sized enterprises in Johor, Malaysia, by focusing on the impact of different marke...
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| Main Author: | |
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| Format: | Thesis |
| Language: | English English English |
| Published: |
2017
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| Subjects: | |
| Online Access: | http://eprints.uthm.edu.my/782/1/24p%20FAZAL%20AKBAR.pdf http://eprints.uthm.edu.my/782/2/FAZAL%20AKBAR%20COPYRIGHT%20DECLARATION.pdf http://eprints.uthm.edu.my/782/3/FAZAL%20AKBAR%20WATERMARK.pdf |
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