The implementation of persuasive technology principles in mobile application development: a qualitative study

Preceding studies of persuasive technology have mentioned several benefits on the implementation of persuasive design features of the Persuasive System Design (PSD) model such as creating users' engagement and acceptance and continuous usage. However, available literatures have not sufficiently...

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Main Author:	Shafin, Noor Afifah
Format:	Thesis
Language:	English English
Published:	2017
Subjects:	QA71-90 Instruments and machines QA75-76.95 Calculating machines
Online Access:	http://eprints.uthm.edu.my/836/1/NOOR%20AFIFAH%20SHAFIN%20WATERMARK.pdf http://eprints.uthm.edu.my/836/2/24p%20NOOR%20AFIFAH%20SHAFIN.pdf
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spelling	my-uthm-ep.8362021-09-06T02:47:57Z The implementation of persuasive technology principles in mobile application development: a qualitative study 2017-08 Shafin, Noor Afifah QA71-90 Instruments and machines QA75-76.95 Calculating machines Preceding studies of persuasive technology have mentioned several benefits on the implementation of persuasive design features of the Persuasive System Design (PSD) model such as creating users' engagement and acceptance and continuous usage. However, available literatures have not sufficiently address the implementation of these design principles particularly in the context of mobile application development as compared to system development. Furthermore, there are low numbers of discussion that have relate the implementation of these design principles towards the achievement of the persuasive system developed. Hence, this study was conducted to qualitatively explore the way persuasive design principles were implemented as well as the mobile application development process followed in three different levels of mobile applications' attainments. Within this study, seven semi-structured interviews were conducted with the involvement of fifteen (15) Android mobile applications in the area of utilities category. These mobile applications were then categorized into successful, partially successful and less successful categories based on their numbers of mobile application downloaded for three consecutive years which is from 2013 until 2015. The results from the content analysis conducted have shown that the mobile applications of the successful category have implemented a lot more persuasive design principles as compared to the other two categories. Moreover, it is also found that all of the mobile applications of the category had follow a more detailed process of mobile application development with the emphasizing on product introduction to the users. A model of the implementation of persuasive design principles in mobile application development was then proposed based on the findings gained from this research. The results from this study have provided contribution to the body of knowledge by leveraging the domain of persuasive technology studies particularly in mobile application development. 2017-08 Thesis http://eprints.uthm.edu.my/836/ http://eprints.uthm.edu.my/836/1/NOOR%20AFIFAH%20SHAFIN%20WATERMARK.pdf text en validuser http://eprints.uthm.edu.my/836/2/24p%20NOOR%20AFIFAH%20SHAFIN.pdf text en public mphil masters Universiti Tun Hussein Onn Malaysia Fakulti Pengurusan Teknologi dan Perniagaan
institution	Universiti Tun Hussein Onn Malaysia
collection	UTHM Institutional Repository
language	English English
topic	QA71-90 Instruments and machines QA75-76.95 Calculating machines
spellingShingle	QA71-90 Instruments and machines QA75-76.95 Calculating machines Shafin, Noor Afifah The implementation of persuasive technology principles in mobile application development: a qualitative study
description	Preceding studies of persuasive technology have mentioned several benefits on the implementation of persuasive design features of the Persuasive System Design (PSD) model such as creating users' engagement and acceptance and continuous usage. However, available literatures have not sufficiently address the implementation of these design principles particularly in the context of mobile application development as compared to system development. Furthermore, there are low numbers of discussion that have relate the implementation of these design principles towards the achievement of the persuasive system developed. Hence, this study was conducted to qualitatively explore the way persuasive design principles were implemented as well as the mobile application development process followed in three different levels of mobile applications' attainments. Within this study, seven semi-structured interviews were conducted with the involvement of fifteen (15) Android mobile applications in the area of utilities category. These mobile applications were then categorized into successful, partially successful and less successful categories based on their numbers of mobile application downloaded for three consecutive years which is from 2013 until 2015. The results from the content analysis conducted have shown that the mobile applications of the successful category have implemented a lot more persuasive design principles as compared to the other two categories. Moreover, it is also found that all of the mobile applications of the category had follow a more detailed process of mobile application development with the emphasizing on product introduction to the users. A model of the implementation of persuasive design principles in mobile application development was then proposed based on the findings gained from this research. The results from this study have provided contribution to the body of knowledge by leveraging the domain of persuasive technology studies particularly in mobile application development.
format	Thesis
qualification_name	Master of Philosophy (M.Phil.)
qualification_level	Master's degree
author	Shafin, Noor Afifah
author_facet	Shafin, Noor Afifah
author_sort	Shafin, Noor Afifah
title	The implementation of persuasive technology principles in mobile application development: a qualitative study
title_short	The implementation of persuasive technology principles in mobile application development: a qualitative study
title_full	The implementation of persuasive technology principles in mobile application development: a qualitative study
title_fullStr	The implementation of persuasive technology principles in mobile application development: a qualitative study
title_full_unstemmed	The implementation of persuasive technology principles in mobile application development: a qualitative study
title_sort	implementation of persuasive technology principles in mobile application development: a qualitative study
granting_institution	Universiti Tun Hussein Onn Malaysia
granting_department	Fakulti Pengurusan Teknologi dan Perniagaan
publishDate	2017
url	http://eprints.uthm.edu.my/836/1/NOOR%20AFIFAH%20SHAFIN%20WATERMARK.pdf http://eprints.uthm.edu.my/836/2/24p%20NOOR%20AFIFAH%20SHAFIN.pdf
_version_	1747830690257305600

The implementation of persuasive technology principles in mobile application development: a qualitative study

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