Predicting halal cosmetics purchase intention among consumers in Johor Darul Takzim

Although there is a vast and growing number of literature reviews towards the consumer purchase intention, most of these empirical studies were focused more on the conventional purposes rather than purchase intentions for halal cosmetic products. Thus, the objectives of this research are: (1) to ide...

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Main Author:	Abd Aziz, Noreen Noor
Format:	Thesis
Language:	English English English
Published:	2021
Subjects:	T Technology (General)
Online Access:	http://eprints.uthm.edu.my/8463/1/24p%20NOREEN%20NOOR%20ABD%20AZIZ.pdf http://eprints.uthm.edu.my/8463/2/NOREEN%20NOOR%20ABD%20AZIZ%20COPYRIGHT%20DECLARATION.pdf http://eprints.uthm.edu.my/8463/3/NOREEN%20NOOR%20ABD%20AZIZ%20WATERMARK.pdf
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id	my-uthm-ep.8463
record_format	uketd_dc
spelling	my-uthm-ep.84632023-02-27T01:00:11Z Predicting halal cosmetics purchase intention among consumers in Johor Darul Takzim 2021-12 Abd Aziz, Noreen Noor T Technology (General) Although there is a vast and growing number of literature reviews towards the consumer purchase intention, most of these empirical studies were focused more on the conventional purposes rather than purchase intentions for halal cosmetic products. Thus, the objectives of this research are: (1) to identify the influence of attitude, subjective norm, perceived behavioural control, knowledge, safety, and purity towards the intention to purchase halal cosmetic product among consumers, (2) to examine the moderating role of education level between the selected variables (attitude, subjective norm, and perceived behavioural control) and the intention to purchase halal cosmetic product among consumers, and (3) to propose a framework for halal cosmetic products. In this quantitative research study, a structured questionnaire using a 5-point Likert Scale was used as an instrument for the data collection. A total of 400 questionnaires were distributed to consumers in Johor with a response rate of 99.5%. The data was analysed using Partial Least Squares Model Analysis (PLS-SEM). The findings indicated that attitude, subjective norm, perceived behavioural control, knowledge, and purity were found to be positively associated with, and being an influential predictor of purchase intention of halal cosmetic products. Education level was found to be a significant moderator of association between attitude and purchase intention of halal cosmetic products. This study also provides further insights of potential marketing strategies by halal cosmetic product manufacturers, as well as the prospective halal cosmetic industry in Malaysia as a whole. 2021-12 Thesis http://eprints.uthm.edu.my/8463/ http://eprints.uthm.edu.my/8463/1/24p%20NOREEN%20NOOR%20ABD%20AZIZ.pdf text en public http://eprints.uthm.edu.my/8463/2/NOREEN%20NOOR%20ABD%20AZIZ%20COPYRIGHT%20DECLARATION.pdf text en staffonly http://eprints.uthm.edu.my/8463/3/NOREEN%20NOOR%20ABD%20AZIZ%20WATERMARK.pdf text en validuser phd doctoral Universiti Tun Hussein Onn Malaysia Fakulti Pengurusan Teknologi dan Perniagaan
institution	Universiti Tun Hussein Onn Malaysia
collection	UTHM Institutional Repository
language	English English English
topic	T Technology (General)
spellingShingle	T Technology (General) Abd Aziz, Noreen Noor Predicting halal cosmetics purchase intention among consumers in Johor Darul Takzim
description	Although there is a vast and growing number of literature reviews towards the consumer purchase intention, most of these empirical studies were focused more on the conventional purposes rather than purchase intentions for halal cosmetic products. Thus, the objectives of this research are: (1) to identify the influence of attitude, subjective norm, perceived behavioural control, knowledge, safety, and purity towards the intention to purchase halal cosmetic product among consumers, (2) to examine the moderating role of education level between the selected variables (attitude, subjective norm, and perceived behavioural control) and the intention to purchase halal cosmetic product among consumers, and (3) to propose a framework for halal cosmetic products. In this quantitative research study, a structured questionnaire using a 5-point Likert Scale was used as an instrument for the data collection. A total of 400 questionnaires were distributed to consumers in Johor with a response rate of 99.5%. The data was analysed using Partial Least Squares Model Analysis (PLS-SEM). The findings indicated that attitude, subjective norm, perceived behavioural control, knowledge, and purity were found to be positively associated with, and being an influential predictor of purchase intention of halal cosmetic products. Education level was found to be a significant moderator of association between attitude and purchase intention of halal cosmetic products. This study also provides further insights of potential marketing strategies by halal cosmetic product manufacturers, as well as the prospective halal cosmetic industry in Malaysia as a whole.
format	Thesis
qualification_name	Doctor of Philosophy (PhD.)
qualification_level	Doctorate
author	Abd Aziz, Noreen Noor
author_facet	Abd Aziz, Noreen Noor
author_sort	Abd Aziz, Noreen Noor
title	Predicting halal cosmetics purchase intention among consumers in Johor Darul Takzim
title_short	Predicting halal cosmetics purchase intention among consumers in Johor Darul Takzim
title_full	Predicting halal cosmetics purchase intention among consumers in Johor Darul Takzim
title_fullStr	Predicting halal cosmetics purchase intention among consumers in Johor Darul Takzim
title_full_unstemmed	Predicting halal cosmetics purchase intention among consumers in Johor Darul Takzim
title_sort	predicting halal cosmetics purchase intention among consumers in johor darul takzim
granting_institution	Universiti Tun Hussein Onn Malaysia
granting_department	Fakulti Pengurusan Teknologi dan Perniagaan
publishDate	2021
url	http://eprints.uthm.edu.my/8463/1/24p%20NOREEN%20NOOR%20ABD%20AZIZ.pdf http://eprints.uthm.edu.my/8463/2/NOREEN%20NOOR%20ABD%20AZIZ%20COPYRIGHT%20DECLARATION.pdf http://eprints.uthm.edu.my/8463/3/NOREEN%20NOOR%20ABD%20AZIZ%20WATERMARK.pdf
_version_	1776103351800299520

Predicting halal cosmetics purchase intention among consumers in Johor Darul Takzim

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